Steve Ballmer, chief executive of Microsoft, arrives in London tomorrow and will struggle to get the attention onto the software plus services message with most of the attention being on his view of the economy.
In his position in the driving seat at one of the largest global vendors the weight given to his comments about the economy are sent across the global wires.
So far he has not been fantastically consistent telling business leaders in his native US that things will be okay last week before pitching up Norway last night warning that no company can be immune from the current problems.
According to reports from Reuters the comments made to an audience in Oslo included the line that no company was immune and the downturn would have an impact on both consumer and business spending.
Tomorrow morning he stands up in London and bearing in mind the bail-out he mentioned he hoped would be voted into force by US legislators has failed it will be interesting to see if there are any words of comfort for resellers concerned about the future.
Stocks have continued to fall with Apple among the noticeable technology losers with a 20%share price drop caused by worries its consumer revenues will be hit hard by the downturn.