News

Channel Partner Programmes

• February 20, 2018 20 Feb'18

  Commvault channel chief increasing partner support

  The recently appointed channel chief at data management player Commvault has pledged to increase support for partners

• February 16, 2018 16 Feb'18

  GDPR lift and channel revenue expansion help CyberArk

  The Q4 numbers from the identity management specialist reveal customers are spending on GDPR and revenues through partners are increasing

• February 14, 2018 14 Feb'18

  Channel numbers continue to swell at SonicWall

  Since spinning out of Dell the security firm has received strong backing from the channel

• February 08, 2018 08 Feb'18

  Dell looking for a $50bn channel business

  The vendor is aiming to take global channel revenues through the $50bn barrier as it lays down plans for a year of growth with partners

• February 06, 2018 06 Feb'18

  Channel open to more collaboration

  A significant number of resellers are happy to work with other partners to make sure they avoid skill gaps and meet customer demands

• February 02, 2018 02 Feb'18

  Vodafone highlights the UC opportunities

  Vodafone's UK channel chief has provided a progress report one year on from rolling out its partner programme

• January 31, 2018 31 Jan'18

  CompTIA: Digital transformation driving IT spending growth

  The demand for cloud, security , IoT and a fair few other technologies should keep the channel busy throughout the rest of 2018

• January 29, 2018 29 Jan'18

  HP and Lenovo make their educational pitches

  The BETT show saw the two leading hardware players unveil more products, expand the reseller base and talk about the importance of VR

• January 26, 2018 26 Jan'18

  Couchbase formalises channel relationships

  The engagement database player has launched a global partner programme to support its reseller base

• January 25, 2018 25 Jan'18

  Microsoft boasts of partner profitability levels

  The vendor's partners are able to generate extra revenue for every $1 that they gain selling Microsoft

• January 24, 2018 24 Jan'18

  Tech Data increases support for hyper converged, security and cloud

  The distributor's Advanced Solutions business has been given investment to ensure it can support resellers around key growth technologies

• January 24, 2018 24 Jan'18

  Carphone Warehouse Business rolls out dealer reward programme

  Taking a lead from established reward programmes available in the IT channel the firm has launched one to appeal to mobile dealers

• January 23, 2018 23 Jan'18

  Sage looking for partners to bring in fresh customers

  The software firm is stepping up support for its channel to encourage the generation of new customers

• January 22, 2018 22 Jan'18

  The attraction of the single tier approach

  Crowdstrike and SecureAuth are both security vendors and have both recently taken the decision to move away from distribution

• January 18, 2018 18 Jan'18

  Dell ups rewards to encourage partners to embrace hyper converged

  The vendor is keen to ensure that its partners are getting involved with the growth hyper converged infrastructure market

• January 18, 2018 18 Jan'18

  Arrow extends learning options with virtual classroom

  The distributor has rolled out its virtual classroom programme in the UK and across EMEA

• January 17, 2018 17 Jan'18

  SAP increases support for partners selling SME cloud services

  The vendor has increased the support that partners can gain access to if they are serious about increasing their cloud revenues

• January 17, 2018 17 Jan'18

  Riverbed: Changing times need a different partner programme

  The vendor has overhauled its partner programme in a move that should align its channel with the demands of customers

• January 16, 2018 16 Jan'18

  Cisco extending channel reach

  The vendor has been leaning on its distribution partners to engage more closely with a broader range of resellers

• January 15, 2018 15 Jan'18

  Managed print moving into the large format world

  The appeal of managed print services is widening beyond the small format world to include larger printers

• January 11, 2018 11 Jan'18

  Channel key to future Avaya plans

  With its shares going onto the New York Stock Exchange next week the firm has outlined some of its growth plans, with the channel very much part of the future

• January 09, 2018 09 Jan'18

  Citrix simplifies partner rewards programme

  The vendor has used its Summit event in California to outline a revamp to its partner reward scheme

• January 08, 2018 08 Jan'18

  ConnectWise adds consulting depth with HTG acquisition

  ConnectWise adds consulting and training specialist HTG to provide more support to its channel ecosystem

• January 01, 2018 01 Jan'18

  That was the year that was - the channel

  In the second part of our look back over last year the focus is on what 2017 meant to the channel

• December 05, 2017 05 Dec'17

  BlackBerry rolls out crisis communication specialisation

  BlackBerry has added another specialisation to the options available to its top partners

• November 30, 2017 30 Nov'17

  Gemalto partners on track for fresh programme

  The security specialist is in the last stages of preparation before it cuts the ribbon on a fresh partner programme

• November 29, 2017 29 Nov'17

  GTDC: Role of distribution growing as channel braces for IoT wave

  The Global Technology Distribution Council is tipping IoT to be the next big thing and expects more collaboration between vendors and disties

• November 29, 2017 29 Nov'17

  AWS plots reseller partner programme revamp in 2018

  Cloud giant plans to offer reseller partners more incentives and support through revamped channel programme next year

• November 27, 2017 27 Nov'17

  Juniper details revamped partner programme

  Juniper partners to be categorised by their specialisation in new programme, says EMEA channel chief

• November 23, 2017 23 Nov'17

  GDPR set to be a channel earner for years to come

  The disruption caused by GDPR should be a chance for the channel to deliver services and technology well beyond its introduction next year

• November 21, 2017 21 Nov'17

  TmaxSoft expanding European channel numbers

  Vendor is looking to recruit and support partners that can help it achieve EMEA growth ambitions

• November 20, 2017 20 Nov'17

  Tech Data ramps up Azure partner training

  Tech Data is looking to put more Microsoft partners through the Azure training to get them qualified to sell cloud services

• November 20, 2017 20 Nov'17

  Softcat and SCC given hyper converged nod by NetApp

  Storage vendor brings on board partners as it looks to ramp up its hyper converged strategy

• November 16, 2017 16 Nov'17

  Automation and customisation vital to support channel ecosystems

  One size no longer fits all and those working to help vendors support partners are advising greater automation to free up resources to provide more customised reseller support

• November 16, 2017 16 Nov'17

  BookingBug formalises channel approach

  Booking appointment specialist is recruiting more resellers as it look to increase indirect business

• November 08, 2017 08 Nov'17

  Dell EMC aims for storage market with tempting channel package

  Dell EMC is looking to arm its partners with a compelling storage pitch to target mid-market customers

• October 30, 2017 30 Oct'17

  Almost half of businesses to outsource IT security, report finds

  Almost half of businesses are likely outsource their IT security, presenting a significant opportunities for service providers.

• October 30, 2017 30 Oct'17

  Acquisition good for channel partner playbooks, Datto claims

  Datto says its acquisition by private equity will enable its partners to sell an enhanced managed services solution stack into their customers

• October 20, 2017 20 Oct'17

  Eaton enhances partner programme to support datacentre strategy

  Power specialists are reacting to the growth of data centres by making sure their channel partners are able to react to the opportunity

• October 19, 2017 19 Oct'17

  One size does not fit all for Veeam's UK channel boss

  The recently appointed channel head at Veeam is looking to tailor its responses to channel partners

• October 17, 2017 17 Oct'17

  IBM looking for dramatic growth in partner ecosystem

  It has been a while since IBM outlined its channel plans but the vendor is committed to getting more growth out of its business partner base

• October 17, 2017 17 Oct'17

  Xerox putting its faith in the channel

  Xerox has spent most of this year doing its best to shower the channel with products and support and it is all part of a plan to show a commitment to the indirect model

• October 16, 2017 16 Oct'17

  NetSuite looking for developer and reseller growth

  NetSuite has used its Next--Ready Business event to outline ambitions to work with more ISVs as well as continuing to recruit more partners in the UK

• October 04, 2017 04 Oct'17

  Dell EMC partners selling more of the unified portfolio

  Following the launch of its unified partner programme Dell EMC partners have increased selling more products from the vendor

• September 28, 2017 28 Sep'17

  GDPR and SaaS knowledge ingredients for a top security partner

  Kaspersky Lab has announced its partner of the year giving an insight into what makes a solid security provider

• September 28, 2017 28 Sep'17

  Accenture warns vendors over channel disconnect

  A lack of visibility into partner activities, a failure to meet customer expectations and a focus on recruiting too many resellers are just some of the issues exposed by Accenture

• September 21, 2017 21 Sep'17

  SonicWall still enjoying widespread channel interest

  The security vendor has found that ever since going independent the channel has been very keen to work with the firm and it is still open to working with more partners

• September 20, 2017 20 Sep'17

  Huawei leaning on Exertis to reach enterprise resellers

  An event next month organised by the vendor and its distributor is designed to recruit more enterprise partners to the fold

• September 18, 2017 18 Sep'17

  Channel first approach working for Snow Software

  Since it announced plans to be a channel-first organisation the SAM specialist has seen plenty of interest from resellers

• September 15, 2017 15 Sep'17

  Microsoft relationship driving partners into the arms of Citrix

  Cross fertilisation of each other's channel rosters has been one of the benefits of working more closely together on the cloud

• September 15, 2017 15 Sep'17

  Check Point reaching out to more end point channel specialists

  Check Point is using its SandBlast channel programme to bring fresh faces to its reseller network

• September 12, 2017 12 Sep'17

  Rubrik extends MSP support

  Data management player taking steps to ensure its partners are equipped to serve the market of the future

• September 12, 2017 12 Sep'17

  VMware rolls out cloud provider trust mark

  VMworld 2017 has included details of its cloud provider programme which includes a trust mark to identify those that have really got to grips with the technology

• September 07, 2017 07 Sep'17

  Huawei increases solution provider support

  Comms vendor looking to make life easier with an integrated programme that is getting plenty of investment

• September 06, 2017 06 Sep'17

  Juniper Networks signs up Nuvias to bolster EMEA coverage

  The networking vendor has signed up its second distributor this year to give it a chance to get to more of the channel

• September 06, 2017 06 Sep'17

  Avast rolls out combined AVG channel programme and products

  A year after Avast acquired AVG the security player has combined the technology and channel programmes

• September 06, 2017 06 Sep'17

  HPE Next should make life simpler for partners

  HPE CEO Meg Whitman used the firm's Q3 results as an opportunity to share more details about plans the firm is making to streamline its operations

• August 25, 2017 25 Aug'17

  Canon UK channel chief looking for growth

  The appointment of a fresh partner boss at Canon UK comes at a time when the vendor is looking for growth from the channel

• August 24, 2017 24 Aug'17

  Barracuda almost doubles channel numbers to support growth ambitions

  The security and data protection specialist wanted to double its growth in the UK and saw recruiting more partners as a key part of that process

• August 24, 2017 24 Aug'17

  SUSE appoints first UK&I top tier partner

  Open source player SUSE has appointed its first top tier reseller rewarding a long standing partner that had shown commitment and expertise to the vendor and the technology

• August 23, 2017 23 Aug'17

  Secdo brings its channel friendly approach to the UK

  Security vendor is on the hunt for more partners as it increases its presence in the UK

• August 22, 2017 22 Aug'17

  Dell EMC to distribute VMware

  Dell EMC's top partners will be able to purchase VMware software from the vendor as part of a pilot programme running in the UK for the rest of this year

• August 15, 2017 15 Aug'17

  Webroot ups MSP traning following Securecast buy

  The move by the vendor to acquire a security awareness training platform will give it a chance to increase the support it can provide MSPs

• July 31, 2017 31 Jul'17

  Shoretel acquisition provides a chance to review Mitel partner activities

  Mitel is going to use the acquisition of Shoretel as an opportunity to revise its partner programme and review its channel strategy

• July 27, 2017 27 Jul'17

  Becrypt rolls out partner programme to meet GDPR opportunity

  The security vendor has taken steps to help resellers sell data protection services to ease customer GDPR fears with it forming the main emphasis of its Touchstone partner programme

• July 20, 2017 20 Jul'17

  Dell EMC rolls out further channel programme enhancements

  Dell EMC has updated its partner programme and launched its first exclusive distribution product line

• July 19, 2017 19 Jul'17

  Q&A: Nick Thurlow, UK&I managing director NetApp

  Thurlow is enjoying his second spell at NetApp after returning from a spell in distribution to take up the country management role and reports on the progress made so far

• July 12, 2017 12 Jul'17

  Luminet on course to hit partnership target

  The wireless ISP player has signed up in excess of 100 channel partnerships but is aiming for much more before the year is out

• July 10, 2017 10 Jul'17

  Microsoft looks to Inspire greater ISV involvement

  Microsoft has opened its Inspire event boasting of its partner commitment and taking steps to make life even easier for developers

• July 07, 2017 07 Jul'17

  VMware's message to the channel goes beyond virtualisation

  Although well known for its virtualisation roots VMware is able to offer a much wider portfolio these days and is hoping its channel will back more products

• July 06, 2017 06 Jul'17

  Dell EMC heralds progress of its unified channel programme

  It has been five months since the unified partner programme was launched, a chance to see a quarter's worth of business, and the vendor has been pleased with the results

• July 06, 2017 06 Jul'17

  Tech Data expands knowledge hub coverage

  The distributor continues to add dedicated vendor and technology areas to its trusted advisor knowledge hub

• July 06, 2017 06 Jul'17

  Barracuda signs up CMS Distribution to support MSP growth

  Barracuda Networks has signed up CMS Distribution to help it grow its managed service provider numbers

• July 05, 2017 05 Jul'17

  Q&A: Andrew Morrison, managing director UK&I Xerox

  Xerox is a company driving innovation in the printing world and keen to do it hand in hand with partners

• July 05, 2017 05 Jul'17

  Channel vital to Xerox growth ambitions

  Xerox has been actively reaching out to partners over the past few months and shows no signs of slowing down that activity as it looks to increase its reseller numbers

• June 30, 2017 30 Jun'17

  Intronis brings fresh channel blood to Barracuda

  The managed services business has seen its partner base expand, with many being fresh to the security player

• June 26, 2017 26 Jun'17

  Xerox hands partners tools to generate future of work debate

  Having held its own Future of Work forums in Cities round the world Xerox is encouraging partners to hold their own customer events

• June 21, 2017 21 Jun'17

  Qlik offers simple and rewarding message to partners

  Trying to stand out in a crowded business intelligence market is a challenge for resellers and something that the global head of partners at Qlik is wrestling with

• June 19, 2017 19 Jun'17

  Pure Storage to keep distance from ‘low touch, no touch’ deals

  “Just go sell” is the message from Pure Storage's EMEA vice president to distribution

• June 16, 2017 16 Jun'17

  Extreme boss reaches out to partners following Avaya Networking deal

  With Extreme Networks on track to close the $100m acquisition of Avaya's networking business in a few weeks the firm's CEO has reached out to partners to explain what happens next

• June 15, 2017 15 Jun'17

  GTDC: European distribution enjoys Q1 sales surge

  Distributors across EMEA have seen sales grow faster than their counterparts on the other side of the Atlantic according to the Global Technology Distribution Council

• June 15, 2017 15 Jun'17

  PCs and data centre the focus in Lenovo global partner programme

  Lenovo is rolling out a global partner programme from next month with the emphasis on making it simple and rewarding

• June 06, 2017 06 Jun'17

  HPE increases competencies and channel support

  The first set of announcements coming out of HPE Discover have included plenty of content for the channel to chew over

• May 31, 2017 31 May'17

  Malwarebytes swerves revenue approach with partner programme

  The usual focus on revenue has been avoided by the security vendor keen to reward those partners that generate new business and work with existing customers

• May 30, 2017 30 May'17

  SonicWall looks for closer ties with European distributors

  SonicWall continues to build on its channel expanding activities of the last few months bringing a fresh European partner chief on board

• May 25, 2017 25 May'17

  Targeted analytics could drive the next wave of channel innovation

  Zyme is looking to increase optimisation in the channel as it outlines plans to help vendors get a more accurate insight into what is happening with partners

• May 18, 2017 18 May'17

  More competencies coming at HPE partner event

  Next month's HPE partner event in the US is going to be the venue for partners to hear about the next wave of competencies that resellers can sign up for

• May 17, 2017 17 May'17

  HPE channel chief preparing for transformation

  The recently appointed global channel chief at HPE is working on ways to ensure the firm is helping partners navigate through an era of digital transformation

• April 25, 2017 25 Apr'17

  Snow Software goes for channel-first model

  SAM specialist Snow Software is moving to a channel-first approach to make sure all sales happen with partners

• April 25, 2017 25 Apr'17

  Exclusive Group rolls out Passport services

  The distributor has added a global services offering to its kit bag providing resellers with greater levels of support

• April 20, 2017 20 Apr'17

  Citrix moves to make services easier for partners

  To try and make services easier for its partners to sell and get rewarded for Citrix has taken the wraps off a two tier channel programme

• April 11, 2017 11 Apr'17

  Comms-Care increases software services support

  Comms-Care has restructured the software support offerings it can offer channel partners

• April 06, 2017 06 Apr'17

  Sage looking for additional partners

  Sage is looking for some fresh talent to make sure it can get as many partners as possible supporting its cloud ambitions

• April 04, 2017 04 Apr'17

  Reborn McAfee looking to generate more channel opportunities

  McAfee's return to the security market as a standalone company should be good for the firm's loyal channel partners

• April 03, 2017 03 Apr'17

  HPE partners ready for rebate changes

  The start of next month sees HPE move to pay its rebates on net prices to try to keep profitability up for partners

• March 29, 2017 29 Mar'17

  SonicWall enjoys surge of channel interest

  Life as an independent company determined to be indirect has started well for SonicWall as thousands of resellers sign up to work with the vendor

• March 16, 2017 16 Mar'17

  Avast signs up Northamber to extend UK channel reach

  The security player has appointed its third UK distributor to get the AVG product range in front of more partners

• March 15, 2017 15 Mar'17

  Datto puts the focus on ransomware as it kicks off global partner programme

  The growth in ransomware infections in the SME community has led to Datto focusing on the issue at Cloud Expo and in its partner programme

• February 27, 2017 27 Feb'17

  Dell EMC distribution roster taking shape

  Exertis and Hammer follow Arrow in confirming they are part of the Dell EMC channel programme

• February 27, 2017 27 Feb'17

  Ixia makes the 100% channel pledge

  Network testing and visibility specialist Ixia has taken the decision to go 100% channel