News
Channel Partner Programmes
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September 20, 2021
20
Sep'21
Dell channel chief reflects on her first year
Rola Dagher has been in the hot seat since September 2020, leading Dell’s channel through a pandemic at a time when digital transformation continues to push changes at a customer level
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September 17, 2021
17
Sep'21
Nebulon looks to reward partners involved with OEM sales
Vendor Nebulon sells largely through embedding its technology with a number of household OEMs, but is keen to make sure that partners are rewarded for their involvement
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September 15, 2021
15
Sep'21
Sharp moves beyond hardware focus in partner programme
Sharp has adapted its approach to rewarding partners and, elsewhere, Sumo Logic has added some heavyweight names to its programme
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September 15, 2021
15
Sep'21
Pandemic exposes channel digital marketing skills gap
The shift to digital marketing has been a bridge too far for some partners and has highlighted that more effort is needed in this area
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September 13, 2021
13
Sep'21
An overlooked cyber security concern: How MSPs can alleviate potential risks
Managed service providers do many positive things, but they also come with risk. Those that want to ensure they minimise those for customers need to be taking a close look at their vendor choices
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September 10, 2021
10
Sep'21
Cisco cutting complexity with partner experience efforts
Vendor Cisco is determined to protect channel profitability by reducing complexity that could get in the way of doing business
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September 08, 2021
08
Sep'21
Red Hat bolsters support for resellers adding value
EMEA channel boss has indentified areas where the vendor can increase the assistance it gives partners and ways to protect and reward value
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August 18, 2021
18
Aug'21
Kaseya backs ambitious MSPs with increased support
Firm increases focus on those that are in high-growth mode and might want to get involved with M&A
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August 18, 2021
18
Aug'21
Appgate EMEA channel boss plans to build the business
Secure access specialist’s recently appointed EMEA channel boss sets out ambitions to increase the firm’s indirect operation
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August 17, 2021
17
Aug'21
Channel emerging from pandemic optimistic about its position and future
Latest CompTIA report on the state of the industry reveals a channel that is changing but is also feeling positive about its situation
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August 10, 2021
10
Aug'21
SonicWall thanks partners as it turns 30
Security player SonicWall marks milestone and recognises the importance of having an indirect model
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August 09, 2021
09
Aug'21
AT&T Cybersecurity enhances MSSP offering
Vendor updates managed security service provider programme with an emphasis on increased support
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July 20, 2021
20
Jul'21
Veritas backing platinum partners and distributors
With a fresh face at the helm of the UK channel operation, Veritas increases rewards and plans to drive opportunities for partners
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July 15, 2021
15
Jul'21
Microsoft channel boss ramps up spending on digital and technical support
Vendor uses Inspire event to reveal plans for next year, including a revamped deal reg and significant increases in technical skills training
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June 29, 2021
29
Jun'21
Arrow ECS continues to bolster security portfolio
Distributor makes third signing in just a matter of weeks as it keeps adding more depth to the options it can put in front of resellers
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June 29, 2021
29
Jun'21
Lacework looks for channel support in EMEA expansion
Cloud security player is looking to build a partner network as it expands on this side of the Atlantic
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June 25, 2021
25
Jun'21
Sophos opts for Arrow Electronics as first UK distributor
Security vendor looks to Arrow to help extend its reach and get to a greater number of channel partners
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June 24, 2021
24
Jun'21
Channel fuelling momentum at SonicWall
Security player SonicWall lifts lid on how 2020 went, with its increased support for managed services players helping to support growth
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June 16, 2021
16
Jun'21
Is it time to say farewell to the three-tier approach?
The pandemic has prompted many channel players to pause and think about just how effective their current marketing model is
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June 14, 2021
14
Jun'21
Pure Storage looks to expand as-a-service reach
Storage firm’s channel boss indicates that distribution will be given an opportunity to support its as-a-service push
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June 09, 2021
09
Jun'21
Veeam notes greater partner collaboration
Partners are increasingly working together across the vendor’s ecosystem to ensure they meet customer demands
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May 27, 2021
27
May'21
Vonage channel boss talks UK channel growth
Cloud comms player has set its sights on growing its market share here and has backed that up with more support for the channel
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May 20, 2021
20
May'21
Fujitsu putting €3m into its channel programme
Vendor will use funds to support enhancements and increase rewards for partners that line up behind its strategic areas of focus
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May 13, 2021
13
May'21
Pure Storage ramps up focus on as-a-service offerings
Vendor Pure Storage uses its virtual event to outline a number of enhancements for its channel to take advantage of to discover new opportunities
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May 11, 2021
11
May'21
NetApp reveals channel programme enhancements
Vendor NetApp starts to put the emphasis on specialisations and looks to make rewards available for a wide range of behaviours
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May 11, 2021
11
May'21
Workato builds a European channel
Automation specialist is investing in its platform infrastructure and expects that to translate to rising channel partner numbers
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May 10, 2021
10
May'21
Certifications and rewards the mix in Check Point’s channel
Security player provides more details of the recent enhancements to its partner programme
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May 06, 2021
06
May'21
Genesys enhances channel support with Ascend programme
Comms player is putting experience as a service at the heart of its global partner efforts
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May 05, 2021
05
May'21
Avast opens arms to channel partners
Security player is keen to expand its partner numbers and build on the momentum stirred by the signing of Westcoast earlier this year
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May 04, 2021
04
May'21
HP expands Amplify to cover retail channel
Vendor’s channel programme will expand to cover e-tailers and bricks-and-shop-front dealers from this summer
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April 30, 2021
30
Apr'21
Funding rounds being used to bolster channel plans
Vendors say they plan to use the finance raised through funding rounds to increase their partner networks
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April 29, 2021
29
Apr'21
BT Wholesale and Mitel roll out fresh partner programmes
Comms players look to crank up support for partners with formal offerings that emphasise competencies and customer experience
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April 28, 2021
28
Apr'21
Check Point rolls out partner programme enhancements
Security player is increasing rewards for those that generate fresh orders and is giving a professional services certification for those looking to stand out in the market
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April 28, 2021
28
Apr'21
Red Hat CEO calls on partners to get behind hybrid cloud
Open source player is holding its Summit event, with the partner keynote session seeing CEO Paul Cormier promise more improvements for partners
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April 27, 2021
27
Apr'21
Schneider Electric hands channel managed power option
Vendor gives managed service providers the chance to add power into the mix as it kicks off fresh programme
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April 26, 2021
26
Apr'21
Agilitas IT Solutions: Optimism in the channel holding firm
The latest research from Agilitas IT Solutions reveals that many in the channel are feeling good about their prospects despite the coronavirus pandemic
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April 23, 2021
23
Apr'21
Palo Alto Networks emphasises channel specialisations
Security player has seen partners start to line up behind its certification programme in the weeks since it launched its revised channel programme
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April 20, 2021
20
Apr'21
Unit4 cheers channel momentum
Figures for the first quarter reveal that the ERP player has seen triple-digit growth in the value of contracts coming from partners
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April 15, 2021
15
Apr'21
NEC, LogicMonitor and ImmuniWeb bolster channel numbers
Firms reveal progress made so far this year in bringing fresh partners on board as they widen their channel bases
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April 07, 2021
07
Apr'21
Unit4 reaches out to developers to support ERPx
Firm cuts the ribbon on its next-generation enterprise resource planning offering with a programme specifically designed to increase developer activity
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April 01, 2021
01
Apr'21
Juniper prepared for market recovery
Networking player has made channel improvements to support partners as customers look set to increase spending to support further digital transformation
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March 30, 2021
30
Mar'21
Exertis joins GTDC ranks
Distributor becomes latest to join the global organisation that promotes the second tier of the channel
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March 26, 2021
26
Mar'21
Arcserve and StorageCraft tie-up set to benefit channel partners
More technology to sell and a larger range of customers to pitch to should mean the firm’s merger will be a positive one for its channel partners
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March 16, 2021
16
Mar'21
Workplace from Facebook looking for more channel growth
Collaboration tools specialist has seen the channel increase its revenue and hopes an enhanced partner programme will entice more to get involved
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March 09, 2021
09
Mar'21
Bryant taking channel on NetApp’s journey to cloud
The vendor’s recently appointed UK&I channel director, Denise Bryant, shares her immediate priorities as she looks to increase support for partners.
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March 04, 2021
04
Mar'21
Dell gives authorised partners the chance to stand out with RISE
Vendor ushers in EMEA programme to help partners work with distribution to earn more rewards
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February 25, 2021
25
Feb'21
SAP looking for ambitious channel growth
Vendor keen to ramp up revenues from partners over the next few years as it takes steps to increase support for the channel
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February 23, 2021
23
Feb'21
Trustwave holds out a helping hand to security starters
Security players referral programme will help those without security skills to still provide support for their customers
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February 22, 2021
22
Feb'21
Nuvias Group adds to sense of a positive year ahead
Distributor Nuvias Group shares channel research that reveals many are expecting decent growth in 2021
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February 17, 2021
17
Feb'21
Channel is key to supporting CyberGRX UK ambitions
Risk assessment specialist says partners will play a crucial role in its development in the market