News

Channel Partner Programmes

• May 01, 2019 01 May'19

  Michael Dell: Customers need trusted advisors more than ever

  Channel will be “super important” for cutting through complexity, says CEO of the hardware giant

• April 30, 2019 30 Apr'19

  Incoming GTDC CEO stresses positive prospects for distribution

  The incoming boss of the body that represents distributors has spoken of his belief that the best is yet to come from that tier of the channel

• April 30, 2019 30 Apr'19

  Dell gives partner programme a fresh look

  Dell Technologies re-brands programme, encourages cross-selling across portfolio

• April 10, 2019 10 Apr'19

  Vertiv cuts ribbon on fresh partner programme

  Power specialist has taken steps to increase incentives and support for channel partners across EMEA

• April 08, 2019 08 Apr'19

  Tripwire increases support for top tier partners

  Security player rolls out channel programme enhancements including a platinum level

• April 04, 2019 04 Apr'19

  Flashpoint registers significant channel growth

  The business risk specialist has seen the channel numbers rise significantly since it introduced a formal partner programme 18 months ago

• April 03, 2019 03 Apr'19

  Pure Storage rolls out distributor programme

  Storage player looks to formalise relationships with distribution partners across EMEA

• April 03, 2019 03 Apr'19

  VMware shares details of forthcoming partner programme changes

  The vendor has been rebuilding its channel partner programme and has indicated early next year will see the launch of a revised scheme

• March 28, 2019 28 Mar'19

  Aryaka channel boss taking a structured approach

  The recently appointed senior president of worldwide channels at SD-WAN player Aryaka is looking to develop a formal partner programme

• March 22, 2019 22 Mar'19

  Arcserve increasing top tier support

  Data protection specialist's EMEA channel boss is looking to renegerise the partner base and work more closely with those that have been in its corner

• March 21, 2019 21 Mar'19

  Veeam increasing partner collaboration

  Data management player is making this the year it listens more to channel partners

• March 18, 2019 18 Mar'19

  HP increases channel support for EaaS approach

  The vendor has taken steps to make life easier for those partners looking to get involved with Everything as a Service

• March 15, 2019 15 Mar'19

  Channel growth a priority for Juniper Networks

  The vendor's recently appointed EMEA channel head is looking to work more closely with its top tier of partners

• March 14, 2019 14 Mar'19

  HPE puts solution architects at heart of customer engagement

  HPE's Tech Pro programme will bolster technical training and support and equip solution architects for customers’ transformation projects

• March 11, 2019 11 Mar'19

  HPE steps up technical support for partners

  Vendor will introduce technical community programme to EMEA and the US after running a successful pilot

• March 08, 2019 08 Mar'19

  Nexsan listening to partners

  The firm has chosen to celebrate its 20th anniversary by rolling out a partner advisory council

• March 07, 2019 07 Mar'19

  Juniper Networks bets on managed partners for growth

  Juniper’s EMEA channel chief overhauls channel model to focus on top partners

• March 06, 2019 06 Mar'19

  Partner numbers and investment up at Salesforce

  The CRM firm has revealed that it has grown its partner base and seen an increasing number go through certifications

• March 01, 2019 01 Mar'19

  Those failing to use the channel are missing out on growth

  Research from Investec makes it clear that those that fail to use the channel well are losing out on significant amounts of revenue

• February 22, 2019 22 Feb'19

  HPE boss: "If the channel doesn't grow we can't grow"

  Speaking to analysts about the HPE's Q1 numbers Antonio Neri made it clear that partners play a pivotal role

• February 20, 2019 20 Feb'19

  Foresite to use funding to build partner network

  The cyber security specialist is looking to build its partner network across EMEA after getting backing from an investor

• February 19, 2019 19 Feb'19

  Extreme Networks increasing partner support

  A number of enhancements to the partner programme should make life easier for the networking player's channel this year

• February 14, 2019 14 Feb'19

  Logicalis gains Cisco IoT authorisation partner status

  The channel player has become the first in the UK to gain the IoT certified status just a month after the scheme was launched

• February 08, 2019 08 Feb'19

  Xerox signals SME growth ambitions

  It has been a theme in the vendor's channel for the past 18 months but the importance of growing SME market share is something the firm has flagged with investors

• February 07, 2019 07 Feb'19

  Dell reduces obstacles in partner route to gold

  The vendor has revealed that it is making it easier for authorised partners to move up into its tiered programme

• February 07, 2019 07 Feb'19

  Dell sets sights on $70bn channel revenues

  The vendor has revealed that the channel is within touching distance of hitting $50bn in revenues and it is now looking for a larger goal

• February 01, 2019 01 Feb'19

  Canon could expand Business Centre network

  Having opened its first UK-based Canon Business Centre last year the firm's channel boss is looking into building on that progress

• January 29, 2019 29 Jan'19

  Scalable Software launches partner programme and signs distributor

  The IT asset specialist is looking to work more formally with the channel to drive growth and increase the support it can offer partners

• January 29, 2019 29 Jan'19

  Cisco increases channel IoT programmes

  The vendor is looking to build a global network of certified partners that can help customers embrace more IoT

• January 23, 2019 23 Jan'19

  Rubrik formalises programme for ISVs

  Cloud data management player Rubrik is looking to build a stronger ecosystem with its latest technology partner programme

• January 22, 2019 22 Jan'19

  CloudHealth partner programme set for 2020 re-launch

  Following its acquisition by VMware, CloudHealth will overhaul its channel programme

• January 17, 2019 17 Jan'19

  Sectigo pushing enterprise channel message on the back of a rebrand

  SSL player Sectigo has launched a partner programme with plans to drive enterprise revenue

• January 09, 2019 09 Jan'19

  Avaya aiming to drive growth via partner programme

  The vendor is planning to outline more details in a couple of weeks but has already indicated changes are coming to make life easier for partners

• December 19, 2018 19 Dec'18

  Veritas stressing its channel benefits

  Data management player keen to bring the channel up to speed on both its technology and the benefits of joining its partner ecosystem

• December 17, 2018 17 Dec'18

  Spectrami aiming to fill VAD gap

  The relatively fresh player to the UK market is aiming to provide some of the value added services that it believes larger rivals are missing

• December 12, 2018 12 Dec'18

  Strong demand pushes Fujitsu MSP pilot programme live

  The idea had been to start small and run a pilot but strong demand from partners meant that the vendor has gone live with its MSP programme

• December 12, 2018 12 Dec'18

  Fujitsu getting closer to 90% channel business target

  The vendor has made strides this year to put itself in a position to get 90% of its revenues coming via the channel in 2019

• December 10, 2018 10 Dec'18

  Nutanix enhances channel charter for disties and SIs

  The vendor has added more depth to the channel model it launched in the summer

• December 07, 2018 07 Dec'18

  Cogeco Peer 1 targeting VAR community

  The hosting specialist has identified a group of resellers that it plans to start working with

• December 04, 2018 04 Dec'18

  Commvault channel chief delivering on the vision

  Earlier this year Owen Taraniuk talked about how he planned to make life better for partners and change the approach Commvault was taking and he has been true to his word

• November 27, 2018 27 Nov'18

  AWS CEO Andy Jassy highlights untapped cloud growth opportunities for channel partners

  AWS CEO Andy Jassy used the Global Partner Keynote at re:Invent 2018 to highlight how helping enterprises migrate to the cloud now could have follow-on business benefits for channel partners for many years to come

• November 27, 2018 27 Nov'18

  Spectrami latest to join list of UK VADs

  The UAE based channel player is looking to ramp up its activity across Europe with an independent operation opening in the UK

• November 15, 2018 15 Nov'18

  Cloudian thanks resellers as revenues climb

  Object storage specialist provides commentary on how the first three fiscal quarters have gone and the channel has played a big part in its growth

• November 08, 2018 08 Nov'18

  VMware on a journey to rebuild partner programme

  The vendor's recently appointed channel chief has shared her plans for rebuilding the firm's partner programme

• November 07, 2018 07 Nov'18

  Services the area of focus for VMware channel partners

  The vendor is keen to make sure that the channel can deliver services around its portfolio

• November 07, 2018 07 Nov'18

  Silver Peak revamps partner programme

  Vendor makes changes in response to partner calls for more predictability around pay-outs

• November 05, 2018 05 Nov'18

  WDC: The channel needs to view us as a technology company

  The storage player has expanded its portfolio over recent years and has more infrastructure products to sell via partners

• October 26, 2018 26 Oct'18

  Extreme Networks announces $50m channel investment

  Extreme Networks investing in building up its channel after going through a challenging year

• October 24, 2018 24 Oct'18

  Vendors failing to develop a solid channel relationship in danger of losing ground

  Those suppliers that fail to deliver the best possible channel experience face losing ground on rivals that are better

• October 16, 2018 16 Oct'18

  SMB the focus for Lenovo's fresh UK channel boss

  Even after a few days it has become clear to Lenovo's UK channel boss that the firm's commitment to working with partners to reach the small business market will remain a priority