News

Channel Partner Programmes

• March 28, 2022 28 Mar'22

  The petition becoming medium of protest for Microsoft channel

  When Microsoft causes friction with the channel, it tends to spark an online response – and planned changes to the partner programme have done the same

• March 18, 2022 18 Mar'22

  Cloud, Windows and Teams should spur Microsoft channel growth

  Microsoft puts its forthcoming shift in context as it outlines major changes to its partner programme

• March 17, 2022 17 Mar'22

  Microsoft makes major changes to partner programme

  For the first time in a decade and a half, Microsoft is renaming and reconstituting its partner programme, with an emphasis on meeting customer needs

• March 14, 2022 14 Mar'22

  Consistency key to strong channel relationships

  NetApp and Canalys share their thoughts about what underpins strong vendor and partner relationships

• March 09, 2022 09 Mar'22

  Juniper, ABBYY and Xactly enhance partner programmes

  Trio of vendors put out expanded and enhanced partner programmes to drive further channel growth

• March 03, 2022 03 Mar'22

  Being open is at the heart of Red Hat’s channel approach

  Open source player has worked hard to develop a strong ecosystem and is keen to develop that further to work closely with partners

• February 25, 2022 25 Feb'22

  Purechannels sets out to improve vendor and partners comms

  Marketing player Purechannels launches platform designed to give a more customised experience for partners

• February 08, 2022 08 Feb'22

  Dell channel chief shares vision of data-driven market

  Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth

• February 07, 2022 07 Feb'22

  Dell simplifies channel incentive structure

  Vendor announces several changes as it updates the partner programme for the fiscal year 2023 and looks to make life simpler for its channel

• February 01, 2022 01 Feb'22

  Nuvias joins the GTDC ranks

  Distributor joins the Global Technology Distribution Council, an organisation dedicated to promoting the value of members

• January 31, 2022 31 Jan'22

  Neil MacDonald steps into HP UK&I channel role

  HP looks within the company for its next country channel head as it aims towards further growth to be generated across its partner base

• January 26, 2022 26 Jan'22

  Kaspersky MSP growth plans are delivering

  Security vendor has been working for three years to grow its managed service base and the results show those efforts have reaped rewards

• January 20, 2022 20 Jan'22

  What does the emergence of Trellix mean for the channel?

  The combined forces of McAfee Enterprise and FireEye should provide opportunities for partners, states Trellix’s CRO

• December 14, 2021 14 Dec'21

  Computacenter builds on AWS relationship

  Channel player Computacenter has ambitions to enhance its status with the cloud giant further as it reflects on AWS re:invent

• December 13, 2021 13 Dec'21

  Lenovo unveils 360 channel framework

  Vendor will bring channel activities under one umbrella to reflect changes it made to the firm’s structure earlier this year

• December 06, 2021 06 Dec'21

  Workflow player monday.com seeks UK channel growth

  Firm has cut the ribbon on a London HQ and is keen to increase partner numbers and revenues coming through the channel

• December 02, 2021 02 Dec'21

  Juniper Networks adds top tier to partner programme

  Networking player will make sure the best of the best will get access to more support and rewards from the start of next year

• November 30, 2021 30 Nov'21

  AWS expands partner paths to respond to channel variety

  Public cloud player Amazon Web Services shakes things up in the way partners can classify themselves as it looks to cover more bases

• November 19, 2021 19 Nov'21

  Illumio taps into rise in zero trust demand

  Security player has bolstered channel efforts to put itself in a good position to mop up market share

• November 17, 2021 17 Nov'21

  Exclusive Networks working with NightDragon startups

  Distributor chosen as partner to take emerging technologies out to the channel as the investment firm looks for more routes to market

• November 11, 2021 11 Nov'21

  Cisco aims to make life easier with revised enterprise agreement

  Vendor reveals changes to its enterprise agreement that it says will make it easier for partners to sell across the Cisco portfolio and meet the demands of customers

• November 10, 2021 10 Nov'21

  Exclusive Networks extends F5 relationship globally

  Distributor will get the chance to handle the vendor’s portfolio on a worldwide basis

• November 10, 2021 10 Nov'21

  Cisco to launch channel sustainability specialisation

  Vendor will encourage more to take part in the circular economy and will provide branding materials for those that want to promote their green credentials

• November 05, 2021 05 Nov'21

  A view inside the Bytes and NetApp partnership

  It takes more than just online training and MDF funds to build a strong partnership. Byte’s vendor alliances director shares some of the attributes he looks for when partnering up with other companies

• November 04, 2021 04 Nov'21

  Forcepoint channel boss encouraging partners to line up behind SASE

  Since joining the company in May, much of Parag Patel’s time has been spent preparing an enhanced channel programme, which went live last month

• September 27, 2021 27 Sep'21

  NetApp gets partners lined up behind revised programme

  Vendor told partners back in May that a fresh programme would come in a year and it has continued to outline the roadmap

• September 24, 2021 24 Sep'21

  Ivanti offers white glove service to encourage cross-selling

  Vendor wants partners to sell more of its security portfolio and take advantage of the acquisitions it has made in the past year

• September 22, 2021 22 Sep'21

  HP adds Amplify Data Insights platform to bolster channel effectiveness

  Vendor will use data to ensure its offerings and those of its partners hit the mark with customers

• September 20, 2021 20 Sep'21

  Dell channel chief reflects on her first year

  Rola Dagher has been in the hot seat since September 2020, leading Dell’s channel through a pandemic at a time when digital transformation continues to push changes at a customer level

• September 17, 2021 17 Sep'21

  Nebulon looks to reward partners involved with OEM sales

  Vendor Nebulon sells largely through embedding its technology with a number of household OEMs, but is keen to make sure that partners are rewarded for their involvement

• September 15, 2021 15 Sep'21

  Sharp moves beyond hardware focus in partner programme

  Sharp has adapted its approach to rewarding partners and, elsewhere, Sumo Logic has added some heavyweight names to its programme

• September 15, 2021 15 Sep'21

  Pandemic exposes channel digital marketing skills gap

  The shift to digital marketing has been a bridge too far for some partners and has highlighted that more effort is needed in this area

• September 13, 2021 13 Sep'21

  An overlooked cyber security concern: How MSPs can alleviate potential risks

  Managed service providers do many positive things, but they also come with risk. Those that want to ensure they minimise those for customers need to be taking a close look at their vendor choices

• September 10, 2021 10 Sep'21

  Cisco cutting complexity with partner experience efforts

  Vendor Cisco is determined to protect channel profitability by reducing complexity that could get in the way of doing business

• September 08, 2021 08 Sep'21

  Red Hat bolsters support for resellers adding value

  EMEA channel boss has indentified areas where the vendor can increase the assistance it gives partners and ways to protect and reward value

• August 18, 2021 18 Aug'21

  Kaseya backs ambitious MSPs with increased support

  Firm increases focus on those that are in high-growth mode and might want to get involved with M&A

• August 18, 2021 18 Aug'21

  Appgate EMEA channel boss plans to build the business

  Secure access specialist’s recently appointed EMEA channel boss sets out ambitions to increase the firm’s indirect operation

• August 17, 2021 17 Aug'21

  Channel emerging from pandemic optimistic about its position and future

  Latest CompTIA report on the state of the industry reveals a channel that is changing but is also feeling positive about its situation

• August 10, 2021 10 Aug'21

  SonicWall thanks partners as it turns 30

  Security player SonicWall marks milestone and recognises the importance of having an indirect model

• August 09, 2021 09 Aug'21

  AT&T Cybersecurity enhances MSSP offering

  Vendor updates managed security service provider programme with an emphasis on increased support

• July 20, 2021 20 Jul'21

  Veritas backing platinum partners and distributors

  With a fresh face at the helm of the UK channel operation, Veritas increases rewards and plans to drive opportunities for partners

• July 15, 2021 15 Jul'21

  Microsoft channel boss ramps up spending on digital and technical support

  Vendor uses Inspire event to reveal plans for next year, including a revamped deal reg and significant increases in technical skills training

• June 29, 2021 29 Jun'21

  Arrow ECS continues to bolster security portfolio

  Distributor makes third signing in just a matter of weeks as it keeps adding more depth to the options it can put in front of resellers

• June 29, 2021 29 Jun'21

  Lacework looks for channel support in EMEA expansion

  Cloud security player is looking to build a partner network as it expands on this side of the Atlantic

• June 25, 2021 25 Jun'21

  Sophos opts for Arrow Electronics as first UK distributor

  Security vendor looks to Arrow to help extend its reach and get to a greater number of channel partners

• June 24, 2021 24 Jun'21

  Channel fuelling momentum at SonicWall

  Security player SonicWall lifts lid on how 2020 went, with its increased support for managed services players helping to support growth

• June 16, 2021 16 Jun'21

  Is it time to say farewell to the three-tier approach?

  The pandemic has prompted many channel players to pause and think about just how effective their current marketing model is

• June 14, 2021 14 Jun'21

  Pure Storage looks to expand as-a-service reach

  Storage firm’s channel boss indicates that distribution will be given an opportunity to support its as-a-service push

• June 09, 2021 09 Jun'21

  Veeam notes greater partner collaboration

  Partners are increasingly working together across the vendor’s ecosystem to ensure they meet customer demands

• May 27, 2021 27 May'21

  Vonage channel boss talks UK channel growth

  Cloud comms player has set its sights on growing its market share here and has backed that up with more support for the channel