News

Channel Partner Programmes

• March 20, 2023 20 Mar'23

  VMware enhances partner programme

  Vendor looks to encourage its channel to cover the entire customer lifecycle, with more rewards and certifications

• March 10, 2023 10 Mar'23

  HP building on sustainability programme

  Almost two years after the supplier launched Amplify impact, its UK channel boss has indicated there is more to come

• March 01, 2023 01 Mar'23

  ClickUp and Kroll formalise channel offerings

  Firms ClickUp and Kroll are both looking to increase support and rewards for partners engaging through a structured ecosystem and partner programme

• February 15, 2023 15 Feb'23

  ReliaQuest goes all-in on channel

  Cyber security player shares 100% partner commitment at a time that Searchlight Cyber reveals there are emerging opportunities for MSSPs around the dark web

• February 15, 2023 15 Feb'23

  ProofPoint and Gatewatcher ramp up partner programmes

  Cyber security players are looking for growth with channel offerings that increase support and incentives

• February 10, 2023 10 Feb'23

  Shift to Partner Plus more than a programme refresh for IBM

  Big Blue’s recent update to its channel programme was a couple of years in the making, and is about more than the usual tiers, rebates and enablement

• February 07, 2023 07 Feb'23

  IBM channel boss relishes opportunity to grow ecosystem

  IBM’s UK and Ireland channel lead is excited by the prospect of making a difference in the role and helping the vendor increase its partner business

• February 07, 2023 07 Feb'23

  NetSuite enjoys decent EMEA channel growth

  Vendor provides update on how 2022 went for its channel business across the region

• January 31, 2023 31 Jan'23

  Kaseya increases channel commitment with boost to MDF and headcount

  Vendor enhances global partner programme with focus on enablement and support

• January 25, 2023 25 Jan'23

  Channel seen as route to growth for iplicit and Sycope

  Vendors iplicit and Sycope look to partners as a way to help drive growth in the UK and extend their market reach

• January 17, 2023 17 Jan'23

  Vectra stepping up partner enablement

  The detection and response specialist has been focusing on channel recruitment and is now moving into the next stage of enabling those partners to increase growth

• January 05, 2023 05 Jan'23

  IBM launches enhanced partner programme

  IBM looks to reward those backing its vision by making work quicker and life easier for the channel

• December 21, 2022 21 Dec'22

  SCC adds Azure migration to its areas of expertise

  Channel player continues to invest in its relationship with Microsoft and gain more expertise

• December 13, 2022 13 Dec'22

  Wib signals channel-building intentions

  Security player continues with its plans to build a partner network to support growth ambitions across EMEA

• December 13, 2022 13 Dec'22

  Nutanix refreshes referral programme to cover all aspects of buying cycle

  Vendor is keen to make sure no one misses out with latest changes to its partner reward programme

• December 09, 2022 09 Dec'22

  Secureworks embarks on channel-first approach

  Security player is determined to put its business through partners and is putting the pieces in place to support that ambition

• December 06, 2022 06 Dec'22

  Panzura and XtndNet need partners to fight for justice

  A couple of vendors with good intentions are looking to build up their channels

• November 02, 2022 02 Nov'22

  Cisco rolls out fresh partner specialisations

  Focus is on providing the channel with the opportunity to provide the support customers are searching for

• November 02, 2022 02 Nov'22

  Cynet, Palo Alto and Noname Security enhance partner support

  Vendors Cynet, Palo Alto and Noname Security are using programmes and training to keep momentum going across their respective channel bases

• October 21, 2022 21 Oct'22

  Schneider Electric: Sustainability is a team sport

  Vendor Schneider Electric vows to do its bit to help partners get up to speed on establishing a green strategy, and to help customers to meet their own ESG objectives

• October 19, 2022 19 Oct'22

  Canalys: Partners have the power

  The channel has got to a size and a position where it is a serious industry in its own right – and that will have an impact on ecosystem relationships

• October 18, 2022 18 Oct'22

  NetApp ushers in Partner Sphere

  Vendor’s partner programme will drive its channel towards the high-revenue areas of cloud and services

• October 17, 2022 17 Oct'22

  Context: Resellers value relationship with distribution

  Latest tranche of findings from channel watcher reveal a solid partnership between the two tiers

• October 07, 2022 07 Oct'22

  Barracuda looks to new CRO to share best practices

  Security player’s recently appointed CRO will look at how it can take the best bits of its global channel activities and share them to improve its routes to market

• October 03, 2022 03 Oct'22

  MicroScope at 40: Rola Dagher, Dell Technologies

  Dell’s channel chief shares her thoughts about the past and future of the channel as MicroScope marks its anniversary

• September 22, 2022 22 Sep'22

  Nutanix enhances Elevate programme

  Vendor looks to improve profitability and ease sales processes with a number of improvements to its partner programme

• September 15, 2022 15 Sep'22

  Claroty bringing in Medigate partners

  Operational technology security player is bedding in partners that have come on board following acquisition that took the firm into the healthcare market

• September 07, 2022 07 Sep'22

  Kaspersky enhances programme and Mimecast turns to Exclusive

  Security vendors make moves to improve life for partners through enhancements and through deepening its distributor relationship

• August 19, 2022 19 Aug'22

  VMware unifies partner programme

  Enhanced offering from VMware offers more flexibility and support for various channel business models

• August 19, 2022 19 Aug'22

  Ingram Micro Cloud rolls out Ultra offering

  Subscription offering for channel partners is designed to support those looking for business growth

• August 17, 2022 17 Aug'22

  Partners will walk away from vendors if experience drops short

  Research from CompTIA has revealed that partner experience is a key factor in determining the strength of a relationship between partners and their vendors

• August 03, 2022 03 Aug'22

  Extreme Networks puts emphasis on training

  Vendor Extreme Networks enhances partner programme with an emphasis on encouraging partners to get certifications and increase their technical training

• July 26, 2022 26 Jul'22

  Specialisations and verticals the NetApp channel approach

  Vendor is looking to ensure partners are in a position where they can get deeper into customers and sell a wider solution

• July 21, 2022 21 Jul'22

  Deep Instinct partner programme changes making a difference

  Security player rolled out fresh offering in May and shares some of the initial reaction to those changes

• July 20, 2022 20 Jul'22

  ISV support is the focus at Microsoft Inspire

  Vendor’s partner event has included programme updates and enhancements to its commercial marketplace

• July 07, 2022 07 Jul'22

  Nerdio enhances support for MSPs

  Vendor Nerdio rolls out improved partner programme to make life easier for partners supporting Microsoft Azure environments, and N-able is also bolstering its ability to support CSPs

• July 01, 2022 01 Jul'22

  Channel key for Google Cloud

  Approach taken by public cloud player shows partners are critical to its growth ambitions

• June 30, 2022 30 Jun'22

  Distribution delivers for Dropbox

  Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base

• June 29, 2022 29 Jun'22

  Partner engagement crucial to making MDF work

  Closer and early collaboration appears to be the key to making sure that marketing development funds are not being wasted

• June 28, 2022 28 Jun'22

  HPE rolls out Partner Ready Vantage programme

  The focus is very much on supporting an as-a-service shift that has happened across the vendor’s channel base

• June 24, 2022 24 Jun'22

  8x8 reaches out to Microsoft partners

  Vendor adds programme tailored to gold partners that can sell Teams into enterprise customers

• June 22, 2022 22 Jun'22

  Channel driving Tanium into fresh opportunities

  Since reaching out to partners, the security player has seen its mid-market business expand

• June 17, 2022 17 Jun'22

  GTDC: Distribution has kept momentum going into 2022

  Industry group provides an update on where the channel is in Q1 after a couple of solid years of sales growth

• June 15, 2022 15 Jun'22

  SAP launches partner training initiative

  Vendor SAP aims to help reduce the skills gap and provide partners with access to a fresh wave of skilled individuals

• June 10, 2022 10 Jun'22

  Schneider Electric, Maintel and DataSolutions highlight green efforts

  Vendor, cloud player and distributor illustrate some of the steps that are being taken across the industry on the sustainability front

• June 09, 2022 09 Jun'22

  Schneider Electric cuts ribbon on more open partner programme

  Vendor reacts to calls for a revised structure and introduces a fresh approach

• May 31, 2022 31 May'22

  Schneider Electric steps up partner focus on sustainability

  Power player launches an initiative and a fresh range of greener products as it looks to help partners meet customers’ green expectations

• May 25, 2022 25 May'22

  Centreon still determined to grow channel considerably

  Vendor has set ambitious targets on the partner front to be realised in the next 12 months

• May 13, 2022 13 May'22

  Egnyte, eSentire and Soracom roll out improved partner programmes

  Vendors take on feedback and roll out formal programmes to support its partners as they look for growth

• May 11, 2022 11 May'22

  Deep Instinct takes a fresh partner programme approach

  Security player hopes that a different channel approach will support partners and attract market interest