News

Channel Partner Programmes

• December 03, 2020 03 Dec'20

  Cisco channel prospects looking solid going into 2021

  Cisco is closing out the year with programme enhancements, an increasing focus on collaboration and strong evidence that its partner base has innovated through the pandemic

• November 24, 2020 24 Nov'20

  Centreon goes channel-first to boost growth

  Firm is not alone in viewing the channel as a way to increase its growth prospects

• November 18, 2020 18 Nov'20

  Juniper to spend millions on the channel

  Juniper Networks uses partner conference to talk about bold moves to increase investment in the channel and take market share

• November 17, 2020 17 Nov'20

  Samsung arms partners with tools to support greater mobility

  Firm’s UK channel boss explains the thinking behind the recent launch of Samsung One and why it wants existing partners to benefit from its investments

• November 11, 2020 11 Nov'20

  GTDC praises distribution’s response to the pandemic

  The industry group has held its annual summit, with CEO Frank Vitagliano highlighting just how well distribution has navigated the challenges of Covid-19

• November 11, 2020 11 Nov'20

  ConnectWise makes double security acquisition

  MSP specialist moves to make life easier for those trying to manage threat detection and prevention

• November 09, 2020 09 Nov'20

  HPE rolls out partner programme enhancements

  Vendor keen to drive as-a-service and increase activity in the SME market among its partner base

• November 05, 2020 05 Nov'20

  Samsung One launches with emphasis on mobility

  Vendor increases mobile tools for the channel as it launches a fresh partner programme

• November 04, 2020 04 Nov'20

  Dynabook increases digital support for partners

  Mobility specialist has reacted to the pandemic with partner programme enhancements and increased online support

• October 29, 2020 29 Oct'20

  Cisco CEO outlines channel relationship in cloud-first era

  Cisco and partners must ‘think differently’ about how to coexist, says Chuck Robbins

• October 27, 2020 27 Oct'20

  Managed print channel upbeat over year ahead

  Despite the ongoing pandemic, Quocirca found that many in the managed print world are looking to 2021 with better expectations

• October 20, 2020 20 Oct'20

  Sophos and Splunk register spikes in channel activity

  Vendors share details of increased activity on the channel front over the course of the coronavirus pandemic

• October 15, 2020 15 Oct'20

  MSP channel gets more programmes, tie-ups and products

  Sharp UK, Barracuda MSP and Toshiba Tec, and Cherwell are all taking steps to enhance their offerings and positions in the managed services market

• October 14, 2020 14 Oct'20

  NetSuite upbeat over channel progress

  Cloud ERP specialist has seen partner numbers increase in the 18 months since it launched its latest channel programme

• October 13, 2020 13 Oct'20

  GTDC: Two-tier model offers vendors highest returns

  Working with distribution and resellers rather than opting to go single-tier or direct is the best go-to-market strategy for vendors

• October 12, 2020 12 Oct'20

  Veeam will extend channel options with Kasten

  The addition of container back-up options will give channel partners a wider solution to pitch, according to Veeam’s CTO

• October 12, 2020 12 Oct'20

  Nutanix looks for GSI growth

  Pressure is increasing to demonstrate to customers that cost savings can be realised quickly, according to the GSI leader at Nutanix UK

• October 08, 2020 08 Oct'20

  HPE boss looking for channel to bring SME growth

  HPE is looking to reward those that bring in more business from small and medium-sized customers over the next year

• October 01, 2020 01 Oct'20

  WatchGuard swells channel with Panda partners

  Three months after it completed the acquisition of endpoint player Panda Security, WatchGuard has significantly expanded its channel base

• September 30, 2020 30 Sep'20

  Veeam unveils VASPs

  Data management specialist backs skilled channel specialists who can help solve customer problems

• September 30, 2020 30 Sep'20

  Context: Distribution efforts through coronavirus appreciated

  Resellers grateful for the help provided by distributors during Covid-19 pandemic but indicate they want more support in moving to a cloud services world

• September 30, 2020 30 Sep'20

  HPE points distribution to everything as a service

  Vendor holds its distribution event with a number of enhancements being rolled out to make it easier to sell services

• September 29, 2020 29 Sep'20

  VMware continues to build on Partner Connect

  Against a changing landscape, the vendor has stepped up efforts to ensure that its partner programme is delivering what the channel needs

• September 24, 2020 24 Sep'20

  Cameyo, Dynatrace and Automation Anywhere launch partner programmes

  The three vendors have all decided to enhance the programmes and certifications they can offer to partners

• September 23, 2020 23 Sep'20

  Consenna sets sights on £10m revenues

  Firm has seen growth ramp up over the past year and is now considering more international growth

• September 18, 2020 18 Sep'20

  As-a-service offers take centre stage at HP Reinvent

  HP shares details of more services that partners can take out to those working at home during the pandemic

• September 17, 2020 17 Sep'20

  Silver Peak launches certified deployment programme

  SD-WAN specialist looking to get more global partners in a position to deliver the networking technology

• September 16, 2020 16 Sep'20

  HP looks for channel to make a positive difference

  Vendor launches Amplify Impact programme to encourage more diversity and inclusion across the industry

• September 11, 2020 11 Sep'20

  Nutanix ditches ‘cumbersome’ partner programme

  Nutanix has replaced its partner programme with a paired-down version that rewards competencies over deal volume

• September 10, 2020 10 Sep'20

  SentinelOne thanks channel for delivering growth

  Security player SentinelOne has seen its efforts to expand distribution and increase support for partners pay off in the revenue numbers

• September 10, 2020 10 Sep'20

  Fintechs ramping up efforts to get loans into SME hands

  With the deadline for the government-backed coronavirus loan scheme looming, efforts are being made to try to get those small firms looking for financial aid logged onto the system

• August 24, 2020 24 Aug'20

  Hitachi Vantara aims to double channel base

  Storage player has transformed its indirect approach under its current leadership and is looking to keep that momentum going

• August 21, 2020 21 Aug'20

  Channel pandemic response: Virtual events are king, but support could improve

  Feedback from MicroScope’s virtual channel event reveals some insights into the current thinking in the industry, with the majority focusing on virtual events and stating they're happy with support – but nearly a quarter say more could be done

• August 18, 2020 18 Aug'20

  Dell welcomes former staffer Dagher as global channel chief

  After a three-year spell running Cisco Canada, Rola Dagher returns to step into the shoes vacated by Joyce Mullen

• August 13, 2020 13 Aug'20

  Jackson marks anniversary at 8x8 with solid channel progress

  8x8’s EMEA channel boss, Keith Jackson, has spent his first 12 months building a channel base to use as a platform for future growth

• August 11, 2020 11 Aug'20

  Schneider Electric increases rewards for edge-selling partners

  Vendor continues to encourage engagement with edge solutions, with margins and discounts on offer

• July 30, 2020 30 Jul'20

  RingCentral sings praises of master agency model

  Cloud comms player is the latest to voice support of an approach that is starting to gain more ground in the UK

• July 24, 2020 24 Jul'20

  Veeam, 8x8, Synaxon, Snom and Compodium reaching out to partners

  This appears to be the week for many vendors to announce partner programme enhancements and changes

• July 24, 2020 24 Jul'20

  Fujitsu changes approach to training

  Vendor looks to end box-ticking exercise and deliver more customised support for partners

• July 23, 2020 23 Jul'20

  NetApp looks to help partners stand out from the crowd

  Vendor has made a series of enhancements to its partner programme in an effort to widen the base and improve life for those that are already signed up

• July 22, 2020 22 Jul'20

  Channel ends Q2 2020 on a high across Western Europe

  Analysis of the market from Context reveals that the end of the second quarter continued to deliver growth for many across Western Europe, in spite of the pandemic

• July 17, 2020 17 Jul'20

  Vectra targeting fresh customer base with partners

  Security player has ambitions to make a mark in the mid-market and is looking to its channel to play a part

• July 15, 2020 15 Jul'20

  HP looks to Amplify partner relationships

  Vendor announces significant changes to its partner programme due to come into effect towards the end of the year

• July 14, 2020 14 Jul'20

  Commvault rolls out enhanced partner programme

  As promised by the Commvault’s channel boss earlier in 2020, steps have been taken to make life easier and more profitable for partners

• July 13, 2020 13 Jul'20

  Mullen calls time on her spell as Dell channel chief

  After more than two decades at the vendor, Joyce Mullen has decided the time is right for a fresh challenge

• July 09, 2020 09 Jul'20

  Vectra, Sumo Logic, Konica Minolta and HP work on partner programmes

  Vendors continue to enhance channel progammes and sign up more resellers to the fold

• July 09, 2020 09 Jul'20

  Kaspersky: Now is not the time to pitch a fresh strategy

  Security vendor Kaspersky advises its channel base to focus on helping customers with current problems

• July 08, 2020 08 Jul'20

  GTDC: Distribution shines during the pandemic

  Cloud sales increased, as did as-a-service demands, but a snapshot into the past few months from the Global Technology Distribution Council found disties were more than able to react to the changes

• July 07, 2020 07 Jul'20

  Cato makes senior channel hire and rolls out support accreditation

  Cato aims to keep channel momentum going with addition of global partner executive and technical support programme

• July 06, 2020 06 Jul'20

  TalkTalk Business adds partner MDF to Homeworker package

  Firm follows up on launch of business-grade connectivity offering, with details of how it plans to support its channel partners

• July 02, 2020 02 Jul'20

  Resellers overcoming resistance to agent model

  Avaya has seen its channel partners change their position on the master agent model as the vendor has led more of them through the process

• June 30, 2020 30 Jun'20

  Veeam channel becoming ‘calmer’ about alliances approach

  Vendor has worked to increase transparency and encourage resellers to tap into the strong network of alliances it has struck

• June 24, 2020 24 Jun'20

  HPE CEO: We won’t grow the business without the channel

  HPE kicks off its Discover event with a range of enhancements for the channel around its GreenLake proposition

• June 22, 2020 22 Jun'20

  Dell and Rackspace strengthen edge pitch

  Vendors launch fresh products and services to make sure the channel has the answers that customers are increasingly looking for

• June 19, 2020 19 Jun'20

  Cisco: Partners heading in the right direction

  The coronavirus pandemic has not knocked Cisco’s existing strategy off course, with the vendor convinced its channel is able to tackle current and future problems

• June 17, 2020 17 Jun'20

  Ingram Cloud Summit shares thoughts on the long view

  Sessions at the distributor's virtual conference look beyond the current demands of the pandemic to what will be coming next

• June 17, 2020 17 Jun'20

  Westcon named ‘master agent’ for Avaya UCaaS offering

  Westcon will help take Avaya’s first joint offering with RingCentral to the channel in Europe

• June 16, 2020 16 Jun'20

  Channel crying out for the ‘human touch’

  Research from Kaspersky reveals that distributors and resellers want much more contact with vendors

• June 15, 2020 15 Jun'20

  Agilitas extends reach into security market

  Firm signs up as a Fortinet partner as it looks to make more of an impact in the cyber security space

• June 10, 2020 10 Jun'20

  Juniper filling up Enterprise+ ranks

  Networking player Juniper is not far off completing its recruitment process to get partners signed up for its enterprise targeting scheme

• June 02, 2020 02 Jun'20

  Partner programme launches continue to stack up

  Not only are those running vendor channel teams busy supporting current partners, but some have found the time and focus to devise fresh channel programmes

• May 22, 2020 22 May'20

  Secureworks launches partner programme with a difference

  Cyber security vendor replaces traditional tiered structure with performance-based model

• May 21, 2020 21 May'20

  Channel at the heart of SecureAge’s UK plans

  Security vendor SecureAge is starting to build its UK presence with one of the priorities being to develop a partner network

• May 20, 2020 20 May'20

  Coronavirus: Fujitsu adds to list of vendors increasing support for partners

  Fujitsu has indicated it is taking steps to support its Select partners, and Adobe has come up with a solution to keep partners and ISVs busy during Covid-19

• May 12, 2020 12 May'20

  Check Point driving partners into growth areas

  Security player Check Point has seen some success in the months since launching the latest incarnation of its partner programme

• May 05, 2020 05 May'20

  IBM reaches out to MSPs and ISVs

  Big Blue makes major enhancements to its partner programme with the aim of attracting and rewarding those that specialise in developing their own IP and providing services

• May 01, 2020 01 May'20

  Veritas increases number and depth of support for top partners

  Data protection and management player is looking to help more partners get to the top tier of its programme

• April 24, 2020 24 Apr'20

  Coronavirus: HPE adds to list of vendors offering financial aid

  HPE has outlined a number of initiatives designed to help partners get through the Covid-19 coronavirus crisis

• April 20, 2020 20 Apr'20

  Coronavirus: Extreme Networks adds LEAP to support partners

  Vendor builds on previous moves to ease certifications and increase access to training with financial help for resellers

• April 17, 2020 17 Apr'20

  How Covid-19 has turned the IT events calendar on its head

  With coronavirus restrictions in place, IT vendors are replacing their conferences with digital events. What does this mean for the channel?

• April 15, 2020 15 Apr'20

  SecureAge and ITQuoter on the hunt for partners

  The Covid-19 coronavirus pandemic has not stopped some fresh arrivals landing in the UK with the intention of building up a channel base

• April 15, 2020 15 Apr'20

  Coronavirus: Dell makes moves to ease channel finances

  With the current challenges caused by Covid-19, the supplier has made changes to its MDF programmes to make life easier for the channel

• April 09, 2020 09 Apr'20

  Helping existing customers is key for Forcepoint channel

  Recently appointed EMEA vice-president of sales shares his view of how Forcepoint channel will get through the coronavirus and grow in the future

• April 08, 2020 08 Apr'20

  F5 on the hunt for DevOps channel specialists

  Security player is keen to make sure it has the resellers signed up to support its recent acquisitions

• April 07, 2020 07 Apr'20

  SonicWall enhances MSSP proposition

  Security player continues to develop the support it can provide to the growing managed security services provider community

• April 06, 2020 06 Apr'20

  Exclusive Networks sets up coronavirus support hub

  Distributor steps up support it can provide resellers during these difficult times

• April 03, 2020 03 Apr'20

  Coronavirus: Extreme makes partner programme changes to up support

  Extreme Networks has become the latest vendor to use the tools in its partner programme to increase the support it can give resellers in this difficult time

• April 02, 2020 02 Apr'20

  Coronavirus: HP increases partner support

  Vendor reacts to the ongoing pandemic with moves designed to make life easier for partners and their customers

• March 19, 2020 19 Mar'20

  Fortinet offers partner flexibility with Engage programme

  Security player Fortinet has launched its partner programme with a conscious move to provide several options for partners looking to work with the vendor

• March 18, 2020 18 Mar'20

  Covid-19: Suppliers arm the channel with free options

  A range of suppliers have responded to the spread of coronavirus by making their technology free for partners to deliver for a limited time

• March 17, 2020 17 Mar'20

  Maplin boss looking to extend supply chain

  The managing director of online electronics retailer Maplin is looking to grow the business, accepting that it will need to widen its supplier network

• March 12, 2020 12 Mar'20

  StorageCraft and eSentire increase channel focus

  Vendors StorageCraft and eSentire have indicated that they will double-down on channel efforts as they look for more growth across the rest of 2020

• March 12, 2020 12 Mar'20

  Stritt appointment adds to momentum at SentinelOne

  Endpoint security specialist continues to add depth to its EMEA operations with the introduction of a seasoned channel chief

• March 11, 2020 11 Mar'20

  Cloud security concerns remain an issue

  The argument that cloud security has been dealt with appear premature, according to research

• March 10, 2020 10 Mar'20

  HPE marks a year of the Tech Pro Community

  Vendor shares progress on growth numbers and interactions within its tech community

• March 10, 2020 10 Mar'20

  Giacom, Renewtrak and Apstra reach out to partners

  Activity to reach out to partners continues as distributors and vendors look to extend market influence

• March 06, 2020 06 Mar'20

  Commvault channel chief looking to increase relevance

  This is going to be a big year for Commvault’s channel chief, Mercer Rowe, as he looks to ensure that partners get the message about the benefits of working with the vendor

• March 04, 2020 04 Mar'20

  Riverbed refocuses on its roots

  Vendor returns to the core business that made its reputation, with partners being encouraged to embrace performance and visibility strategy

• March 03, 2020 03 Mar'20

  VMware cuts the ribbon on Partner Connect

  The supplier has been getting partners ready for the launch of its revised programme, and has indicated that hundreds have already gained top-tier status

• February 28, 2020 28 Feb'20

  HP Reinvent joins list of partner events hit by Covid-19

  Vendor is the latest to react to the ongoing spread of coronavirus by opting to move its channel event to later in the year

• February 19, 2020 19 Feb'20

  GTDC CEO: Promoting the value of distribution

  Boss of the Global Technology Distribution Council promotes the value that its membership can bring in a world of virtual distribution

• February 14, 2020 14 Feb'20

  Forescout responds to partner feedback with Envision programme

  Security player looks to improve life for partners with more predictability and greater levels of support

• February 14, 2020 14 Feb'20

  Simmonds takes channel leadership role at HPE

  Vendor chooses to promote from within as it continues to put the right executives in place across a unified sales operation

• February 06, 2020 06 Feb'20

  Avaya kicks off partner recruitment for UCaaS launch

  Avaya previews first unified communications-as-a-service product Cloud Office following partnership with RingCentral

• February 05, 2020 05 Feb'20

  Dell aiming to make things simple in 2020

  Vendor introduces simplified management structure, clearer rebate structures and improved online tools to support partner growth

• February 04, 2020 04 Feb'20

  Lexmark unifies partner programmes under Connect banner

  Printer player looks to make life easier and more profitable for partners with launch of fresh global programme

• February 03, 2020 03 Feb'20

  Check Point increasing subscription revenues

  Just a few days after launching a fresh worldwide partner programme the security vendor has revealed the growth in its subscription offerings

• January 30, 2020 30 Jan'20

  Partners driving growth at Microsoft, SnapLogic and Scale Computing

  A trio of vendors have shared their latest quarterly results with the channel getting a mention

• January 29, 2020 29 Jan'20

  Resellers look to distribution to underpin 2020 ambitions

  Context shares more findings from its ChannelWatch report with resellers looking for more support from their distie partners

• January 24, 2020 24 Jan'20

  BETT: HP hits the road to support educational partners

  Vendor aims to get its education offerings out in front of customers and support resellers across the country