News

Channel Partner Programmes

• March 20, 2026 20 Mar'26

  Channel catch-up: News in brief

  Developments this week at Emerge Digital, GoTo, Exabeam and Nebula Global Services

• March 20, 2026 20 Mar'26

  Upwind founder talks benefits of going channel from the start

  Cloud security player Upwind has been working with partners since it emerged three years ago

• March 12, 2026 12 Mar'26

  Cloudflare channel boss looks to increase partner activity

  Cloud connectivity specialist’s EMEA partner lead shares the progress gained and the efforts still to be made with its indirect business

• March 11, 2026 11 Mar'26

  Channel momentum continues at AvePoint

  Recent financial results revealed an increasing contribution to the business from its channel base

• March 06, 2026 06 Mar'26

  Channel catch-up: News in brief

  The past week has brought several noteworthy developments in the channel. We look at what’s been happening at Wasabi Technologies, LevelBlue, Phoenix Software, Alkira and Boom Collaboration

• March 04, 2026 04 Mar'26

  GTDC: Distribution key to expanding vendor reach

  The ability to react to challenges and master them has put disties across the globe in a key position to support partner enablement and sales

• March 03, 2026 03 Mar'26

  Synaxon boss charts path to increased growth

  After a period of transformation, the channel organisation is looking to meet ambitious targets and continue to carve out a solid position in the hardware and services realms

• February 27, 2026 27 Feb'26

  Channel catch-up: News in brief

  Developments this week at Flotek, Infinigate, TD Synnex, Westcon-Comstor, GitLab, Yubico and Zenarmor

• February 27, 2026 27 Feb'26

  AI takes centre stage at GTIA forum

  Members keen to get a firmer grip on deploying and supporting the technology

• February 24, 2026 24 Feb'26

  Alteryx looks to build on channel momentum

  Partners are increasingly bringing in fresh opportunities, and the firm’s channel lead is looking to support that trend

• February 13, 2026 13 Feb'26

  Channel catch-up: News in brief

  Catch up on developments this week at Exclusive Networks, Apptio, Nebula Global Services, meshcloud UK and Version 1

• February 12, 2026 12 Feb'26

  Citrix entrusts Arrow with broader channel management responsibilities

  Vendor’s close ties with distributor deepen further a year into an exclusive relationship in Europe and North America

• February 06, 2026 06 Feb'26

  Channel catch-up: News in brief

  Developments this week at Insight, Westcon-Comstor, Infinigate UKI, Assured Data Protection and TP-Link, and Palo Alto Networks

• February 06, 2026 06 Feb'26

  Mitel emphasises consultancy and vertical expertise

  Comms player Mitel introduces unified partner programme with increased enablement and a focus on differentiation

• February 05, 2026 05 Feb'26

  SolarWinds looks to build pipeline with partners

  Announcement of enhanced channel programme by SolarWinds is seen as a commitment to support and grow the business

• February 04, 2026 04 Feb'26

  Pure Storage ushers in Ambassador tier

  Data player announced enhancements to its partner programme with the expansion of tiers and improvements to the tools it provides its channel

• January 26, 2026 26 Jan'26

  The Cisco 360 channel programme has arrived

  After almost a year and a half of preparing its channel, the networking giant’s partner programme is finally here

• January 23, 2026 23 Jan'26

  Channel catch-up: News in brief

  Developments this week at Presidio, Kiteworks, Extreme Networks, ServiceNow, Climb, Synechron and Simwood

• January 20, 2026 20 Jan'26

  Sharp outlines channel vision at Inspire

  Vendor uses Lisbon event to outline where it views growth coming from and how it can support its partner base

• January 16, 2026 16 Jan'26

  Channel catch-up: News in brief

  Developments this week at BCN, TD Synnex Maverick, Heimdal and Syspro

• January 16, 2026 16 Jan'26

  Okta looking to expand GSI base

  Security player keen to widen channel base and deepen its partner reach across the globe

• January 09, 2026 09 Jan'26

  11:11 Systems bolsters position in VMware ecosystem

  Sixth acquisition gives 11:11 Systems more expertise and depth, putting it firmly on VMware’s radar

• January 05, 2026 05 Jan'26

  Fresh SCC UK boss starts next week

  Appointment announced towards the end of last year, with Russell Brown stepping into the role from next Monday

• December 31, 2025 31 Dec'25

  2025 review: Channel stories of the year

  A look back over the stories that generated headlines over the past 12 months

• December 09, 2025 09 Dec'25

  Q&A: Natalie Noor, UK&I channel and SME director, Lenovo

  Lenovo’s UK channel lead updates on how the year has been and where the focus will be in 2026

• December 05, 2025 05 Dec'25

  Channel catch-up: News in brief

  Developments this week at EntrustIT, SCC, MLL, Westcon-Comstor and Automat-it

• December 02, 2025 02 Dec'25

  GTDC: Distribution the most cost-effective route to market

  Organisation shares its latest report encouraging vendors to deepen their involvement with disties

• November 27, 2025 27 Nov'25

  Azul channel boss working at scale

  Java specialist’s global head of partners has driven the firm towards partners and is continuing to look for more activity as it lands fresh private equity backing

• November 21, 2025 21 Nov'25

  Channel catch-up: News in brief

  Developments this week at Crayon, Arrow Electronics, Node4, Qodea, BCN, Schneider Electric, Zenture Partners, Solace and Alcatel-Lucent Enterprise

• November 20, 2025 20 Nov'25

  Focus firmly on AI at Microsoft Ignite

  Vendor announces several enhancements to its cloud partner programme to encourage the development of expertise around artificial intelligence products and services

• November 14, 2025 14 Nov'25

  Channel catch-up: News in brief

  Developments this week at SCC, Hammer, Ingram Micro, N-Able and Selector

• November 12, 2025 12 Nov'25

  Wildix doubles down on channel-only model

  UCaaS player’s boss outlines partner ambitions as a means of offering an alternative to UC rivals

• November 06, 2025 06 Nov'25

  HPE rolls out unified partner programme

  Firm makes enhancements that should make life easier for partners across the channel looking to work with all or part of the vendor’s portfolio

• November 05, 2025 05 Nov'25

  Netgear cuts ribbon on programme as Sharp rebrands

  Networking vendor looks to support partners with revised programme, while Sharp is hoping a unification of brands will make life easier for its channel

• November 05, 2025 05 Nov'25

  Cisco provides training to prepare for 360 arrival

  Cisco is providing training, marketing materials and increased access to AI tools as it readies partners for the arrival of its fresh programme

• November 04, 2025 04 Nov'25

  Cisco channel chief talks 360, AI and partner value

  As the vendor pulls thousands of its partners together for its summit, its recently installed channel leader shares his thoughts on a range of issues

• October 20, 2025 20 Oct'25

  Workday moving towards being a partner-first organisation

  ERP specialist Workday has put the effort into growing its channel ecosystem and establishing support for SIs, ISVs, VARs and disties

• October 17, 2025 17 Oct'25

  Channel catch-up: News in brief

  Developments this week at ANS, Hammer, e92plus, TD Synnex, Intermedia, LevelBlue, Barracuda and Westcon-Comstor

• October 15, 2025 15 Oct'25

  Mimecast channel boss outlines strategy

  With three months under his belt as worldwide channel chief at the security player, Micheal McCollough shares his priorities

• October 15, 2025 15 Oct'25

  Bytes navigates challenges in H1

  Channel player indicates it has been adapting to Microsoft partner programme changes and a tough economy

• October 15, 2025 15 Oct'25

  GTIA looking for membership growth

  Industry association GTIA is looking to ramp up its membership numbers and geographical coverage next year

• October 10, 2025 10 Oct'25

  Channel catch-up: News in brief

  Developments this week at Westcon-Comstor, Phoenix Software, Allied Telesis, Barracuda Networks and Google Cloud

• October 10, 2025 10 Oct'25

  Canalys: The spotlight falls on partner programmes

  The days of ‘pack and plaque’ are coming to an end, with points-based systems that move away from rewarding transactions the emerging approach

• October 06, 2025 06 Oct'25

  A year of channel progress at Jamf

  As the vendor sits down with partners this week at its event in Denver, a senior channel executive has talked of efforts made to improve its partner ecosystem

• September 19, 2025 19 Sep'25

  Channel catch-up: News in brief

  Developments this week at Exertis Enterprise, Kite Distribution, e92spark, Akamai Technologies, Inforcer and Asanti Data Centres

• September 17, 2025 17 Sep'25

  Kaspersky looking for MSP growth

  Security vendor Kaspersky is on a mission to increase the number of managed service providers it works with

• September 08, 2025 08 Sep'25

  Q&A: Stuart Robson-Frisby, Netwrix

  The firm’s recently appointed worldwide head of channel shares his thoughts on where partners are heading and his plans for the business

• September 05, 2025 05 Sep'25

  Channel catch-up: News in brief

  Developments of note this week at Synaxon, Ricoh Europe, Zyxel Networks, SentinelOne and Sharp

• August 28, 2025 28 Aug'25

  Nebula launches engineering initiative

  Services specialist offers verified framework to ensure those working with customers meet the required standard

• August 15, 2025 15 Aug'25

  Channel catch-up: News in brief

  Developments this week at ANS, Node4, Cohesity, Phoenix Software, Dell and Chainguard