News
Channel Partner Programmes
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March 15, 2024
15
Mar'24
Coterie launches channel marketing academy
Marketing specialist introduces courses designed to help improve and develop marketing skills across the channel
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March 14, 2024
14
Mar'24
Channel struggling to unlock data insights
High volumes of information from various sources are underlining attempts to grow revenues, according to findings from Westcon-Comstor
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March 05, 2024
05
Mar'24
Focus on margin and technical enablement as Barracuda enhances programme
Security vendor has updated its three-month-old programme in response to feedback and with a view to improving channel profitability
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February 29, 2024
29
Feb'24
Konica Minolta Business Solutions marks year of partner growth
Anniversary of supplier’s partner programme provides opportunity for update on progress with indirect business
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February 21, 2024
21
Feb'24
Infinigate adds DX depth and Evolve IP continues partner recruitment
Distributor rolls out fresh service offering while telecoms player reveals latest MSP to join ranks
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February 21, 2024
21
Feb'24
SailPoint cuts ribbon on MSP programme
Security player keen to get partners to solve more customer identity-related challenges
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February 09, 2024
09
Feb'24
Distributors play key role in sustainability
Given its position as a supplier of products and services, and its trusted relationship with vendors, disties are in a pivotal position
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February 07, 2024
07
Feb'24
Heath to become Dell’s UK channel lead
With Rob Tomlin leaving the business, Dell has looked internally to find a replacement to drive the partner business forward
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February 06, 2024
06
Feb'24
Dell looks for growth with partner programme enhancements
Supplier keen to use improved rewards and simplified processes to garner further channel growth
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February 06, 2024
06
Feb'24
Dell encourages GenAI involvement with partner competency
One of the features of the enhanced Partner programme was the launch of a process to validate those up to speed on the technology
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February 02, 2024
02
Feb'24
Own, Check point and TD Synnex offering programmes and support
The latest examples of how vendors and distributors support channel growth illustrate the importance of incentives and rewards
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January 26, 2024
26
Jan'24
AWS introduces SME partner competency
Cloud player reacts to small and medium customer requirements for dedicated support with the launch of a targeted option
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January 24, 2024
24
Jan'24
SCC joins Microsoft Intelligent Security Association
Channel player becomes member of a select group of managed service players helping to shape the response to growing security threats
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January 24, 2024
24
Jan'24
Fresh Microsoft benefits packages aim to support partner growth
Vendor outlines three support packages for different stages of channel development
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January 23, 2024
23
Jan'24
IBM marks a year of Partner Plus
Vendor shares progress made over 2023, along with enhancements and plans to keep working on improving channel relationships
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January 18, 2024
18
Jan'24
Red Hat cuts ribbon on customer-led channel programme
Invite-only channel programme designed to provide certified resellers with access to rewards, training and marketing assistance
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January 18, 2024
18
Jan'24
Exclusive Networks rolls out collaborative marketing community
Distributor Exclusive Networks recognises the need for channel marketers to share best practices and work together
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January 11, 2024
11
Jan'24
Dell shuffles channel management
Denise Millard adds to her responsibilities as vendor starts the year with a rejigging of its team structure
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January 09, 2024
09
Jan'24
Aryaka champions channel contribution to growth
Networking player shares details of rising channel contributions and impact of partner programme
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December 14, 2023
14
Dec'23
Jamf stepping up channel enablement
Apple specialist Jamf views arming partners with more support as a critical part of its drive to increase partner revenues in 2024
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December 13, 2023
13
Dec'23
Vast Data channel boss ramping up support for partners
Plans for a fresh partner programme, more services options and increased support for those keen to get involved with AI all on the cards for early next year
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November 23, 2023
23
Nov'23
Aptum expanding channel ecosystem
Recently appointed channel executive outlines plans to increase the cloud player’s routes to market
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November 10, 2023
10
Nov'23
Security vendors ramp up MSP support
Check Point, Acronis, Malwarebytes and ManageEngine increase options for managed service providers
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November 09, 2023
09
Nov'23
Cisco unveils major partner incentive enhancements
Vendor uses channel event to outline changes that will provide more rewards to those that sell solutions and support customers
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November 01, 2023
01
Nov'23
The example of iQuila shows need for more channel open mindedness
SDN specialist has found the channel lacking a sense of adventure when it comes to working with a fresh vendor
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November 01, 2023
01
Nov'23
AWS looking for more channel growth
Senior partner leader at AWS shares the vision for widening relationships and working with generative AI to unlock more opportunities
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October 12, 2023
12
Oct'23
Rubrik, ManageEngine and LogRhythm expanding channel reach
Vendors take steps to support, increase and expand their channel activities to drive further growth
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October 11, 2023
11
Oct'23
Google encouraging partners to embrace generative AI
Cloud giant unveils a number of partner programme enhancements as it looks to support more of a push into artificial intelligence
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October 05, 2023
05
Oct'23
Schneider Electric hands partners sustainability SaaS
Vendor continues to support partners with tools to identify, measure and ultimately reduce carbon emissions
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October 04, 2023
04
Oct'23
Canalys: Vendors will expand channel relationships
The partner-first trend is set to continue as more vendors recognise value of partners and give them the chance to take on a greater share of the business
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October 03, 2023
03
Oct'23
Millard steps into global channel role at Dell
Exit of Rola Dagher means a fresh face in the hot seat running the vendor’s global partner organisation
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September 29, 2023
29
Sep'23
Lenovo working with channel on sustainability challenges
Vendor Lenovo acutely aware it needs to work with its partner community to hit carbon reduction targets and help customers do the same
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September 28, 2023
28
Sep'23
Nutanix enhances programme to drive channel activity
Nutanix’s annual enhancement of its partner efforts continues to put the focus on driving more sales through the channel
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September 19, 2023
19
Sep'23
CrowdStike looks to accelerate channel sales
Security player CrowdStrike cuts the ribbon on fresh partner programme, with the aim of making life easier
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August 07, 2023
07
Aug'23
Dell goes partner-first on storage
Vendor will hand channel significant amount of business as it looks to drive increased sales through partners
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August 02, 2023
02
Aug'23
NetApp focusing partners on cloud and flash
Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel
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July 19, 2023
19
Jul'23
ISVs, AI and multicloud on Oracle channel chief’s to-do list
The vendor is looking to make sure its partners deliver high levels of customer experience and can take advantage of emerging opportunities
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July 19, 2023
19
Jul'23
Microsoft increases channel exposure to AI
Vendor rolls out fresh specialisation encouraging the channel to embrace the benefits artificial intelligence can deliver
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July 13, 2023
13
Jul'23
Schneider and 8x8 bolster partner support offerings
Vendors roll out programmes designed to help those looking to deliver relevant and personalised support to customers
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July 07, 2023
07
Jul'23
Co-selling approach working for Infinidat
Storage player’s CMO outlines how it is working with the channel and the progress that has been made as a result
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June 30, 2023
30
Jun'23
Logicalis maintains Cisco relationship
Channel player renews global partner status to keep position in select bunch of channel partners
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June 15, 2023
15
Jun'23
GTDC: Distributors are force-multipliers for innovation
The role of disties in driving technological change was the central theme at the Global Technology Distribution Council’s EMEA Summit
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June 14, 2023
14
Jun'23
Blancco increases partner investment as it hunts for enterprise growth
Data erasure specialist Blancco outlines a fresh partner programme and ambitions to significantly increase its enterprise business
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June 07, 2023
07
Jun'23
Abacus looks for growth while Imperva increases MSSP support
Managed security service provider Abacus hires CFO to drive growth, as elsewhere in the market Imperva enhances partner programme
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May 31, 2023
31
May'23
8x8 to measure more than revenue with Elevate enhancements
Comms player introduces changes to partner programme in a move that will give more a chance to climb tiers and gain rewards
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May 30, 2023
30
May'23
Jamf extending channel reach
Apple device management specialist is looking to work with managed service providers and security players to get in front of more customers
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May 18, 2023
18
May'23
Veritas and Dynatrace using programmes to drive channel to cloud
Vendors using training, certifications and incentives to reward those that line up behind their cloud priorities
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May 15, 2023
15
May'23
Alibaba Cloud signals ambitions to bolster global partner network
Firm uses channel event to outline the incentives and support it is offering as part of a push to widen its indirect base
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May 11, 2023
11
May'23
Panasas, DataDome and Zebra leaning on partner programmes
Vendors Panasas, DataDome and Zebra looking to drive growth and line up partners behind technologies experiencing strong customer demand
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May 03, 2023
03
May'23
BlackBerry offers lucrative incentive for fresh logos
Vendor claims it has devised a channel first with its latest partner incentive scheme