News

Channel Partner Programmes

• June 30, 2025 30 Jun'25

  Netgear looks to channel to drive business division growth

  Networking player Netgear keen to build on momentum in sales to a growing SME customer base

• June 27, 2025 27 Jun'25

  Working Together for Channel Success: Analysts discuss security, partner programmes, sustainability

  The topics of security, sustainability and the need for evolving partner programmes were discussed at the partner event

• June 25, 2025 25 Jun'25

  Jitterbit expanding indirect business

  Artificial intelligence and automation expert cuts ribbon on partner programme as it looks to generate more revenues via the channel

• June 20, 2025 20 Jun'25

  Channel catch-up: News in brief

  Developments this week at AvePoint, Nebula Global Services, Pulsant, Skyhawk Security and HackerOne

• June 17, 2025 17 Jun'25

  Partners embracing Rapid7’s training

  Security player’s channel head provides an update on the reaction to partner programme changes the vendor introduced earlier this year

• June 10, 2025 10 Jun'25

  Docusign rolls out fresh programme to arm partners with IAM answers

  Agreement management specialist enhances channel offering in reaction to changing market dynamics

• June 06, 2025 06 Jun'25

  Channel catch-up: News in brief

  Developments this week at Infinigate Group, Assured Data protection, Diliko, N-able, Coro and Quantum Dice

• May 30, 2025 30 May'25

  Channel catch-up: News in brief

  Developments this week at Distology, Bitdefender, Alcatel-Lucent Enterprise, TD Synnex and Xledger UK

• May 29, 2025 29 May'25

  HP: Partners key to delivering sustainability

  Vendor HP provides an update on the continuing demand from customers for green technology and the role its channel plays in supporting those needs

• May 23, 2025 23 May'25

  Channel catch-up: News in brief

  Developments this week at Kiteworks, CrowdStrike, Exertis, e92plus, Climb Channel Solutions UK, Pulsant and Westcon-Comstor

• May 16, 2025 16 May'25

  Cisco prepares partners for its 360 partner programme

  Halfway through the time between announcement and launch of the fresh channel programme, Cisco’s UK channel boss is busy supporting partners through the transition

• May 13, 2025 13 May'25

  Sophos rolls out MSP Elevate

  Programme for managed service providers aims to support those committed to delivering growth

• May 09, 2025 09 May'25

  Channel catch-up: News in brief

  Developments this week at Assured Data Protection, Acer, Canon, UiPath and Coro

• May 08, 2025 08 May'25

  Climb increases AI support

  Distributor looks to guide partners from start to selling to get more comfortable pitching artificial intelligence offerings

• May 02, 2025 02 May'25

  Channel catch-up: News in brief

  Before the week ends, there’s time to note what’s happened at Westcoast, ALSO, TD Synnex, Ricoh Europe and iomart

• April 30, 2025 30 Apr'25

  AWS continues to strengthen commitment to partners

  A senior channel executive at Amazon Web Services shares insights into where the cloud giant has been gaining ground with its ecosystem

• April 30, 2025 30 Apr'25

  AWS targeting SME market with channel

  Cloud giant indicates that growing its presence across a segment it believes is largely untapped – SMEs – is a priority

• April 15, 2025 15 Apr'25

  Innov8 and Sage mark 25 years of partnership

  The channel player and vendor provide an example of trust and value over more than two decades

• April 04, 2025 04 Apr'25

  Channel catch-up: News in brief

  Find out what developments there have been this week at SentinelOne, Softcat, TD Synnex, Bugcrowd, Hornetsecurity, Unframe and Climb

• April 02, 2025 02 Apr'25

  Arrow rolls out AI accelerator programme

  Distributor increases support for partners looking to develop skills and take advantage of artificial intelligence technology, as well as identifying where to pitch solutions to customers

• March 28, 2025 28 Mar'25

  Channel catch-up: News in brief

  Developments this week at Logpoint, CrowdStrike, LevelBlue, IFT, Omnissa, Bitdefender and Techs + Together

• March 28, 2025 28 Mar'25

  Pure Storage responds to partner calls for increased profitability

  Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme

• March 26, 2025 26 Mar'25

  Gigamon works with partners to cut through the noise

  There are numerous observability options, but the pressure on customers is increasing and demand for vendors and partners to deliver a solid service has grown in importance

• March 20, 2025 20 Mar'25

  SonicWall and Azul note channel momentum

  Vendors share details of how the channel drove sales in 2024

• March 20, 2025 20 Mar'25

  What HP’s Amplify announcements mean for UK partners

  The vendor’s UK&I channel lead talks us through the changes that were announced this week

• March 19, 2025 19 Mar'25

  HP announces improved compensation package

  Vendor’s Amplify event used to talk of increased benefits, greater artificial intelligence support and progress on sustainability programme

• March 14, 2025 14 Mar'25

  Channel catch-up: News in brief

  Developments this week at Exertis Supplies, Softcat, Konica Minolta Business Solutions, Fivetran, SUSE and Centreon

• March 11, 2025 11 Mar'25

  SailPoint expands MSP programme

  Security player widens the customer base its managed service provider partners can go after

• March 11, 2025 11 Mar'25

  Climb’s AI Academy coming to UK and Ireland

  Distributor shares 2024 financial update and indicates its AI Academy scheme launched in Germany last autumn will be coming to the UK and Ireland later this year

• March 07, 2025 07 Mar'25

  Channel catch-up: News in brief

  Developments this week at Schneider Electric and OVHcloud, while SonicWall and Sophos talk MDR

• March 03, 2025 03 Mar'25

  Elastic building out increased channel support

  Vendor Elastic’s recently appointed partner lead is keen to develop and enhance relationships to work more closely with its channel and increase its support

• February 28, 2025 28 Feb'25

  Channel catch-up: News in brief

  Developments this week at Nebula, Everything Tech Group, Check Point, monday.com, Scality, Horizon3.ai, TD Synnex, DTP Group and CrowdStrike

• February 17, 2025 17 Feb'25

  Rapid7 channel programme emerges from partner dialogue

  Security player’s director of global partner programmes outlines the process and ambitions that supported its recently launched PACT offering

• February 14, 2025 14 Feb'25

  Channel catch-up: News in brief

  Geographic expansion, partner programmes, fresh warehouses and attempts to increase trust levels in artificial intelligence have all been happening over the past few days

• February 06, 2025 06 Feb'25

  Thales encouraging wider portfolio sales

  Security player introduces fresh partner programme to make it easier for the channel to sell across products, including the fruits of the Imperva acquisition

• February 05, 2025 05 Feb'25

  Dell shares details of 2025 partner programme

  Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth

• January 27, 2025 27 Jan'25

  Red Hat adds more distributor and ISV support

  Red Hat’s partner programme enhancements look to add to improvements and modular structure that was introduced in 2024

• January 23, 2025 23 Jan'25

  Gigamon increasing channel support

  The security player has responded to feedback and increased the discounts available to those that drive growth

• January 22, 2025 22 Jan'25

  ServiceNow ramps up partner incentives around AI

  ServiceNow uses its channel event to announce a number of enhancements to reward specialists in areas of artificial intelligence

• January 21, 2025 21 Jan'25

  Halcyon launches partner programme and appoints Distology

  Security player looks for channel growth in the UK with increased support and distributor move

• January 17, 2025 17 Jan'25

  Citrix hands Arrow exclusive mid-market role in Europe

  Software player Citrix gives distributor the responsibility for growing and supporting channel partners focused on that customer base

• January 15, 2025 15 Jan'25

  Zyxel, Trellix and Picus improve partner programme offerings

  Vendors rewarding and supporting partners that get involved with key products and widen routes to market

• December 23, 2024 23 Dec'24

  2024 review: Main themes in the channel

  MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months

• December 18, 2024 18 Dec'24

  MirrorWeb plans channel expansion

  Archiving specialist MirrorWeb is looking to increase the volume of business generated by partners in 2025

• December 17, 2024 17 Dec'24

  Channel moves: Who’s gone where?

  Changes and moves announced at Computacenter, Genesys, The Noledge Group, Forcepoint and CirrusHQ

• December 11, 2024 11 Dec'24

  Okta progressing with partner-first strategy

  Identity player shares progress update a couple of months after it went all-in with the channel

• December 06, 2024 06 Dec'24

  AvePoint growing an aware channel community

  The vendor’s UK channel lead shares an update on progress to increase communication with partners

• December 04, 2024 04 Dec'24

  Quocirca: Print industry must promote remanufactured goods programmes

  Printer world continuing to improve its green position through a range of internal and external moves, but there needs to be more promotion of remanufactured goods

• November 19, 2024 19 Nov'24

  Nasuni cuts ribbon on enhance partner programme

  Data player Nasuni adds to a list of vendors, including Mimecast, that has chosen to enhance or launch fresh offerings

• November 08, 2024 08 Nov'24

  Illumio listens to partner feedback and rolls out programme enhancements

  Security player Illumio has taken feedback from partners on board and has introduced a number of additions to its Enlighten offering