News

Channel Partner Programmes

• April 15, 2021 15 Apr'21

  NEC, LogicMonitor and ImmuniWeb bolster channel numbers

  Firms reveal progress made so far this year in bringing fresh partners on board as they widen their channel bases

• April 07, 2021 07 Apr'21

  Unit4 reaches out to developers to support ERPx

  Firm cuts the ribbon on its next-generation enterprise resource planning offering with a programme specifically designed to increase developer activity

• April 01, 2021 01 Apr'21

  Juniper prepared for market recovery

  Networking player has made channel improvements to support partners as customers look set to increase spending to support further digital transformation

• March 30, 2021 30 Mar'21

  Exertis joins GTDC ranks

  Distributor becomes latest to join the global organisation that promotes the second tier of the channel

• March 26, 2021 26 Mar'21

  Arcserve and StorageCraft tie-up set to benefit channel partners

  More technology to sell and a larger range of customers to pitch to should mean the firm’s merger will be a positive one for its channel partners

• March 16, 2021 16 Mar'21

  Workplace from Facebook looking for more channel growth

  Collaboration tools specialist has seen the channel increase its revenue and hopes an enhanced partner programme will entice more to get involved

• March 09, 2021 09 Mar'21

  Bryant taking channel on NetApp’s journey to cloud

  The vendor’s recently appointed UK&I channel director, Denise Bryant, shares her immediate priorities as she looks to increase support for partners.

• March 04, 2021 04 Mar'21

  Dell gives authorised partners the chance to stand out with RISE

  Vendor ushers in EMEA programme to help partners work with distribution to earn more rewards

• February 25, 2021 25 Feb'21

  SAP looking for ambitious channel growth

  Vendor keen to ramp up revenues from partners over the next few years as it takes steps to increase support for the channel

• February 23, 2021 23 Feb'21

  Trustwave holds out a helping hand to security starters

  Security players referral programme will help those without security skills to still provide support for their customers

• February 22, 2021 22 Feb'21

  Nuvias Group adds to sense of a positive year ahead

  Distributor Nuvias Group shares channel research that reveals many are expecting decent growth in 2021

• February 17, 2021 17 Feb'21

  Channel is key to supporting CyberGRX UK ambitions

  Risk assessment specialist says partners will play a crucial role in its development in the market

• February 11, 2021 11 Feb'21

  Microsoft encourages more co-sell in programme updates

  Vendor is keen to unify its programmes and put more partners in front of each other and customers

• February 10, 2021 10 Feb'21

  Vendors court managed service community with enhancements and programmes

  Schneider, Datto, Secureworks, Group-IB and SecureDrives have all made moves to reach out to a wider channel base

• February 10, 2021 10 Feb'21

  Trend Micro makes Softcat its first UK platinum partner

  Security player has deemed that the time is right to unveil its first highest-tiered partner in the country

• February 04, 2021 04 Feb'21

  Dell rolls out increased rewards for cross-selling

  Vendor announces enhancements to its global partner programme, with incentives for top partners to sell more

• February 01, 2021 01 Feb'21

  Imperva and Acronis boost channel support

  Data protection players roll out enhancements for partners to reach more customers and give MSPs increased support

• January 29, 2021 29 Jan'21

  Spectra Logic increases digital marketing support

  Storage vendor Spectra Logic enhances channel programme with more support on offer for those who want to take the sales conversation online

• January 26, 2021 26 Jan'21

  Versa Networks rolls out more formal channel approach

  Global partner programme replaces an ad-hoc approach and comes at a time when both SASE and SD-WAN are surfing a wave of demand

• January 21, 2021 21 Jan'21

  Sectigo launches programme and bolsters channel training

  Security firm Sectigo is stepping up its channel support with a programme and portal designed to provide more access to training and marketing

• January 15, 2021 15 Jan'21

  CrowdStrike backing top partners

  Security player will deepen investment in its top-level partners as it looks to reward those who have invested in the firm

• January 15, 2021 15 Jan'21

  Commvault’s channel chief outlines a busy year ahead

  Recently appointed John Tavares has plans to reach out to MSPs, get more partners involved with SaaS and has a partner programme to launch in Q2

• January 14, 2021 14 Jan'21

  Kaseya CEO: MSPs stopped an SME catastrophe

  The managed service community has kept many small and medium-sized enterprises going throughout the course of the pandemic, says Kaseya CEO

• January 08, 2021 08 Jan'21

  Intel unifies partner programmes

  Vendor hoping simplicity and increased support in a fresh partner programme will benefit its channel

• January 06, 2021 06 Jan'21

  Commvault ushers in fresh channel chief

  Former Dell EMC executive takes up the challenge of strengthening Commvault’s global partner base

• January 05, 2021 05 Jan'21

  TelcoSwitch plans to use funding to boost channel

  Unified communications specialist TelcoSwitch gains access to a few million pounds in a funding round that should provide more support for its partners

• December 16, 2020 16 Dec'20

  Canalys recognises vendor leadership through pandemic

  Analyst firm’s latest Channel Leadership Matrix picks up on those vendors that have given partners excellent support

• December 15, 2020 15 Dec'20

  Fujitsu puts ecosystem platform at heart of channel approach

  Vendor is adding partners to its collaborative platform that launched last month to encourage more cross-channel partnerships

• December 14, 2020 14 Dec'20

  Veeam ending the year with growth across the channel

  The backup software vendor has seen demand rising from customers of all sizes, with its partners able to tap into those market conditions

• December 03, 2020 03 Dec'20

  Cisco channel prospects looking solid going into 2021

  Cisco is closing out the year with programme enhancements, an increasing focus on collaboration and strong evidence that its partner base has innovated through the pandemic

• November 24, 2020 24 Nov'20

  Centreon goes channel-first to boost growth

  Firm is not alone in viewing the channel as a way to increase its growth prospects

• November 18, 2020 18 Nov'20

  Juniper to spend millions on the channel

  Juniper Networks uses partner conference to talk about bold moves to increase investment in the channel and take market share

• November 17, 2020 17 Nov'20

  Samsung arms partners with tools to support greater mobility

  Firm’s UK channel boss explains the thinking behind the recent launch of Samsung One and why it wants existing partners to benefit from its investments

• November 11, 2020 11 Nov'20

  GTDC praises distribution’s response to the pandemic

  The industry group has held its annual summit, with CEO Frank Vitagliano highlighting just how well distribution has navigated the challenges of Covid-19

• November 11, 2020 11 Nov'20

  ConnectWise makes double security acquisition

  MSP specialist moves to make life easier for those trying to manage threat detection and prevention

• November 09, 2020 09 Nov'20

  HPE rolls out partner programme enhancements

  Vendor keen to drive as-a-service and increase activity in the SME market among its partner base

• November 05, 2020 05 Nov'20

  Samsung One launches with emphasis on mobility

  Vendor increases mobile tools for the channel as it launches a fresh partner programme

• November 04, 2020 04 Nov'20

  Dynabook increases digital support for partners

  Mobility specialist has reacted to the pandemic with partner programme enhancements and increased online support

• October 29, 2020 29 Oct'20

  Cisco CEO outlines channel relationship in cloud-first era

  Cisco and partners must ‘think differently’ about how to coexist, says Chuck Robbins

• October 27, 2020 27 Oct'20

  Managed print channel upbeat over year ahead

  Despite the ongoing pandemic, Quocirca found that many in the managed print world are looking to 2021 with better expectations

• October 20, 2020 20 Oct'20

  Sophos and Splunk register spikes in channel activity

  Vendors share details of increased activity on the channel front over the course of the coronavirus pandemic

• October 15, 2020 15 Oct'20

  MSP channel gets more programmes, tie-ups and products

  Sharp UK, Barracuda MSP and Toshiba Tec, and Cherwell are all taking steps to enhance their offerings and positions in the managed services market

• October 14, 2020 14 Oct'20

  NetSuite upbeat over channel progress

  Cloud ERP specialist has seen partner numbers increase in the 18 months since it launched its latest channel programme

• October 13, 2020 13 Oct'20

  GTDC: Two-tier model offers vendors highest returns

  Working with distribution and resellers rather than opting to go single-tier or direct is the best go-to-market strategy for vendors

• October 12, 2020 12 Oct'20

  Veeam will extend channel options with Kasten

  The addition of container back-up options will give channel partners a wider solution to pitch, according to Veeam’s CTO

• October 12, 2020 12 Oct'20

  Nutanix looks for GSI growth

  Pressure is increasing to demonstrate to customers that cost savings can be realised quickly, according to the GSI leader at Nutanix UK

• October 08, 2020 08 Oct'20

  HPE boss looking for channel to bring SME growth

  HPE is looking to reward those that bring in more business from small and medium-sized customers over the next year

• October 01, 2020 01 Oct'20

  WatchGuard swells channel with Panda partners

  Three months after it completed the acquisition of endpoint player Panda Security, WatchGuard has significantly expanded its channel base

• September 30, 2020 30 Sep'20

  Veeam unveils VASPs

  Data management specialist backs skilled channel specialists who can help solve customer problems

• September 30, 2020 30 Sep'20

  Context: Distribution efforts through coronavirus appreciated

  Resellers grateful for the help provided by distributors during Covid-19 pandemic but indicate they want more support in moving to a cloud services world

• September 30, 2020 30 Sep'20

  HPE points distribution to everything as a service

  Vendor holds its distribution event with a number of enhancements being rolled out to make it easier to sell services

• September 29, 2020 29 Sep'20

  VMware continues to build on Partner Connect

  Against a changing landscape, the vendor has stepped up efforts to ensure that its partner programme is delivering what the channel needs

• September 24, 2020 24 Sep'20

  Cameyo, Dynatrace and Automation Anywhere launch partner programmes

  The three vendors have all decided to enhance the programmes and certifications they can offer to partners

• September 23, 2020 23 Sep'20

  Consenna sets sights on £10m revenues

  Firm has seen growth ramp up over the past year and is now considering more international growth

• September 18, 2020 18 Sep'20

  As-a-service offers take centre stage at HP Reinvent

  HP shares details of more services that partners can take out to those working at home during the pandemic

• September 17, 2020 17 Sep'20

  Silver Peak launches certified deployment programme

  SD-WAN specialist looking to get more global partners in a position to deliver the networking technology

• September 16, 2020 16 Sep'20

  HP looks for channel to make a positive difference

  Vendor launches Amplify Impact programme to encourage more diversity and inclusion across the industry

• September 11, 2020 11 Sep'20

  Nutanix ditches ‘cumbersome’ partner programme

  Nutanix has replaced its partner programme with a paired-down version that rewards competencies over deal volume

• September 10, 2020 10 Sep'20

  SentinelOne thanks channel for delivering growth

  Security player SentinelOne has seen its efforts to expand distribution and increase support for partners pay off in the revenue numbers

• September 10, 2020 10 Sep'20

  Fintechs ramping up efforts to get loans into SME hands

  With the deadline for the government-backed coronavirus loan scheme looming, efforts are being made to try to get those small firms looking for financial aid logged onto the system

• August 24, 2020 24 Aug'20

  Hitachi Vantara aims to double channel base

  Storage player has transformed its indirect approach under its current leadership and is looking to keep that momentum going

• August 21, 2020 21 Aug'20

  Channel pandemic response: Virtual events are king, but support could improve

  Feedback from MicroScope’s virtual channel event reveals some insights into the current thinking in the industry, with the majority focusing on virtual events and stating they're happy with support – but nearly a quarter say more could be done

• August 18, 2020 18 Aug'20

  Dell welcomes former staffer Dagher as global channel chief

  After a three-year spell running Cisco Canada, Rola Dagher returns to step into the shoes vacated by Joyce Mullen

• August 13, 2020 13 Aug'20

  Jackson marks anniversary at 8x8 with solid channel progress

  8x8’s EMEA channel boss, Keith Jackson, has spent his first 12 months building a channel base to use as a platform for future growth

• August 11, 2020 11 Aug'20

  Schneider Electric increases rewards for edge-selling partners

  Vendor continues to encourage engagement with edge solutions, with margins and discounts on offer

• July 30, 2020 30 Jul'20

  RingCentral sings praises of master agency model

  Cloud comms player is the latest to voice support of an approach that is starting to gain more ground in the UK

• July 24, 2020 24 Jul'20

  Veeam, 8x8, Synaxon, Snom and Compodium reaching out to partners

  This appears to be the week for many vendors to announce partner programme enhancements and changes

• July 24, 2020 24 Jul'20

  Fujitsu changes approach to training

  Vendor looks to end box-ticking exercise and deliver more customised support for partners

• July 23, 2020 23 Jul'20

  NetApp looks to help partners stand out from the crowd

  Vendor has made a series of enhancements to its partner programme in an effort to widen the base and improve life for those that are already signed up

• July 22, 2020 22 Jul'20

  Channel ends Q2 2020 on a high across Western Europe

  Analysis of the market from Context reveals that the end of the second quarter continued to deliver growth for many across Western Europe, in spite of the pandemic

• July 17, 2020 17 Jul'20

  Vectra targeting fresh customer base with partners

  Security player has ambitions to make a mark in the mid-market and is looking to its channel to play a part

• July 15, 2020 15 Jul'20

  HP looks to Amplify partner relationships

  Vendor announces significant changes to its partner programme due to come into effect towards the end of the year

• July 14, 2020 14 Jul'20

  Commvault rolls out enhanced partner programme

  As promised by the Commvault’s channel boss earlier in 2020, steps have been taken to make life easier and more profitable for partners

• July 13, 2020 13 Jul'20

  Mullen calls time on her spell as Dell channel chief

  After more than two decades at the vendor, Joyce Mullen has decided the time is right for a fresh challenge

• July 09, 2020 09 Jul'20

  Vectra, Sumo Logic, Konica Minolta and HP work on partner programmes

  Vendors continue to enhance channel progammes and sign up more resellers to the fold

• July 09, 2020 09 Jul'20

  Kaspersky: Now is not the time to pitch a fresh strategy

  Security vendor Kaspersky advises its channel base to focus on helping customers with current problems

• July 08, 2020 08 Jul'20

  GTDC: Distribution shines during the pandemic

  Cloud sales increased, as did as-a-service demands, but a snapshot into the past few months from the Global Technology Distribution Council found disties were more than able to react to the changes

• July 07, 2020 07 Jul'20

  Cato makes senior channel hire and rolls out support accreditation

  Cato aims to keep channel momentum going with addition of global partner executive and technical support programme

• July 06, 2020 06 Jul'20

  TalkTalk Business adds partner MDF to Homeworker package

  Firm follows up on launch of business-grade connectivity offering, with details of how it plans to support its channel partners

• July 02, 2020 02 Jul'20

  Resellers overcoming resistance to agent model

  Avaya has seen its channel partners change their position on the master agent model as the vendor has led more of them through the process

• June 30, 2020 30 Jun'20

  Veeam channel becoming ‘calmer’ about alliances approach

  Vendor has worked to increase transparency and encourage resellers to tap into the strong network of alliances it has struck

• June 24, 2020 24 Jun'20

  HPE CEO: We won’t grow the business without the channel

  HPE kicks off its Discover event with a range of enhancements for the channel around its GreenLake proposition

• June 22, 2020 22 Jun'20

  Dell and Rackspace strengthen edge pitch

  Vendors launch fresh products and services to make sure the channel has the answers that customers are increasingly looking for

• June 19, 2020 19 Jun'20

  Cisco: Partners heading in the right direction

  The coronavirus pandemic has not knocked Cisco’s existing strategy off course, with the vendor convinced its channel is able to tackle current and future problems

• June 17, 2020 17 Jun'20

  Ingram Cloud Summit shares thoughts on the long view

  Sessions at the distributor's virtual conference look beyond the current demands of the pandemic to what will be coming next

• June 17, 2020 17 Jun'20

  Westcon named ‘master agent’ for Avaya UCaaS offering

  Westcon will help take Avaya’s first joint offering with RingCentral to the channel in Europe

• June 16, 2020 16 Jun'20

  Channel crying out for the ‘human touch’

  Research from Kaspersky reveals that distributors and resellers want much more contact with vendors

• June 15, 2020 15 Jun'20

  Agilitas extends reach into security market

  Firm signs up as a Fortinet partner as it looks to make more of an impact in the cyber security space

• June 10, 2020 10 Jun'20

  Juniper filling up Enterprise+ ranks

  Networking player Juniper is not far off completing its recruitment process to get partners signed up for its enterprise targeting scheme

• June 02, 2020 02 Jun'20

  Partner programme launches continue to stack up

  Not only are those running vendor channel teams busy supporting current partners, but some have found the time and focus to devise fresh channel programmes

• May 22, 2020 22 May'20

  Secureworks launches partner programme with a difference

  Cyber security vendor replaces traditional tiered structure with performance-based model

• May 21, 2020 21 May'20

  Channel at the heart of SecureAge’s UK plans

  Security vendor SecureAge is starting to build its UK presence with one of the priorities being to develop a partner network

• May 20, 2020 20 May'20

  Coronavirus: Fujitsu adds to list of vendors increasing support for partners

  Fujitsu has indicated it is taking steps to support its Select partners, and Adobe has come up with a solution to keep partners and ISVs busy during Covid-19

• May 12, 2020 12 May'20

  Check Point driving partners into growth areas

  Security player Check Point has seen some success in the months since launching the latest incarnation of its partner programme

• May 05, 2020 05 May'20

  IBM reaches out to MSPs and ISVs

  Big Blue makes major enhancements to its partner programme with the aim of attracting and rewarding those that specialise in developing their own IP and providing services

• May 01, 2020 01 May'20

  Veritas increases number and depth of support for top partners

  Data protection and management player is looking to help more partners get to the top tier of its programme

• April 24, 2020 24 Apr'20

  Coronavirus: HPE adds to list of vendors offering financial aid

  HPE has outlined a number of initiatives designed to help partners get through the Covid-19 coronavirus crisis

• April 20, 2020 20 Apr'20

  Coronavirus: Extreme Networks adds LEAP to support partners

  Vendor builds on previous moves to ease certifications and increase access to training with financial help for resellers

• April 17, 2020 17 Apr'20

  How Covid-19 has turned the IT events calendar on its head

  With coronavirus restrictions in place, IT vendors are replacing their conferences with digital events. What does this mean for the channel?

• April 15, 2020 15 Apr'20

  SecureAge and ITQuoter on the hunt for partners

  The Covid-19 coronavirus pandemic has not stopped some fresh arrivals landing in the UK with the intention of building up a channel base