News

Channel Partner Programmes

• December 31, 2025 31 Dec'25

  2025 review: Channel stories of the year

  A look back over the stories that generated headlines over the past 12 months

• December 09, 2025 09 Dec'25

  Q&A: Natalie Noor, UK&I channel and SME director, Lenovo

  Lenovo’s UK channel lead updates on how the year has been and where the focus will be in 2026

• December 05, 2025 05 Dec'25

  Channel catch-up: News in brief

  Developments this week at EntrustIT, SCC, MLL, Westcon-Comstor and Automat-it

• December 02, 2025 02 Dec'25

  GTDC: Distribution the most cost-effective route to market

  Organisation shares its latest report encouraging vendors to deepen their involvement with disties

• November 27, 2025 27 Nov'25

  Azul channel boss working at scale

  Java specialist’s global head of partners has driven the firm towards partners and is continuing to look for more activity as it lands fresh private equity backing

• November 21, 2025 21 Nov'25

  Channel catch-up: News in brief

  Developments this week at Crayon, Arrow Electronics, Node4, Qodea, BCN, Schneider Electric, Zenture Partners, Solace and Alcatel-Lucent Enterprise

• November 20, 2025 20 Nov'25

  Focus firmly on AI at Microsoft Ignite

  Vendor announces several enhancements to its cloud partner programme to encourage the development of expertise around artificial intelligence products and services

• November 14, 2025 14 Nov'25

  Channel catch-up: News in brief

  Developments this week at SCC, Hammer, Ingram Micro, N-Able and Selector

• November 12, 2025 12 Nov'25

  Wildix doubles down on channel-only model

  UCaaS player’s boss outlines partner ambitions as a means of offering an alternative to UC rivals

• November 06, 2025 06 Nov'25

  HPE rolls out unified partner programme

  Firm makes enhancements that should make life easier for partners across the channel looking to work with all or part of the vendor’s portfolio

• November 05, 2025 05 Nov'25

  Netgear cuts ribbon on programme as Sharp rebrands

  Networking vendor looks to support partners with revised programme, while Sharp is hoping a unification of brands will make life easier for its channel

• November 05, 2025 05 Nov'25

  Cisco provides training to prepare for 360 arrival

  Cisco is providing training, marketing materials and increased access to AI tools as it readies partners for the arrival of its fresh programme

• November 04, 2025 04 Nov'25

  Cisco channel chief talks 360, AI and partner value

  As the vendor pulls thousands of its partners together for its summit, its recently installed channel leader shares his thoughts on a range of issues

• October 20, 2025 20 Oct'25

  Workday moving towards being a partner-first organisation

  ERP specialist Workday has put the effort into growing its channel ecosystem and establishing support for SIs, ISVs, VARs and disties

• October 17, 2025 17 Oct'25

  Channel catch-up: News in brief

  Developments this week at ANS, Hammer, e92plus, TD Synnex, Intermedia, LevelBlue, Barracuda and Westcon-Comstor

• October 15, 2025 15 Oct'25

  Mimecast channel boss outlines strategy

  With three months under his belt as worldwide channel chief at the security player, Micheal McCollough shares his priorities

• October 15, 2025 15 Oct'25

  Bytes navigates challenges in H1

  Channel player indicates it has been adapting to Microsoft partner programme changes and a tough economy

• October 15, 2025 15 Oct'25

  GTIA looking for membership growth

  Industry association GTIA is looking to ramp up its membership numbers and geographical coverage next year

• October 10, 2025 10 Oct'25

  Channel catch-up: News in brief

  Developments this week at Westcon-Comstor, Phoenix Software, Allied Telesis, Barracuda Networks and Google Cloud

• October 10, 2025 10 Oct'25

  Canalys: The spotlight falls on partner programmes

  The days of ‘pack and plaque’ are coming to an end, with points-based systems that move away from rewarding transactions the emerging approach

• October 06, 2025 06 Oct'25

  A year of channel progress at Jamf

  As the vendor sits down with partners this week at its event in Denver, a senior channel executive has talked of efforts made to improve its partner ecosystem

• September 19, 2025 19 Sep'25

  Channel catch-up: News in brief

  Developments this week at Exertis Enterprise, Kite Distribution, e92spark, Akamai Technologies, Inforcer and Asanti Data Centres

• September 17, 2025 17 Sep'25

  Kaspersky looking for MSP growth

  Security vendor Kaspersky is on a mission to increase the number of managed service providers it works with

• September 08, 2025 08 Sep'25

  Q&A: Stuart Robson-Frisby, Netwrix

  The firm’s recently appointed worldwide head of channel shares his thoughts on where partners are heading and his plans for the business

• September 05, 2025 05 Sep'25

  Channel catch-up: News in brief

  Developments of note this week at Synaxon, Ricoh Europe, Zyxel Networks, SentinelOne and Sharp

• August 28, 2025 28 Aug'25

  Nebula launches engineering initiative

  Services specialist offers verified framework to ensure those working with customers meet the required standard

• August 15, 2025 15 Aug'25

  Channel catch-up: News in brief

  Developments this week at ANS, Node4, Cohesity, Phoenix Software, Dell and Chainguard

• August 08, 2025 08 Aug'25

  Channel catch-up: News in brief

  Developments this week at Lenovo, Exertis Enterprise, Phoenix Software, NTT DATA and WatchGuard Technologies

• August 06, 2025 06 Aug'25

  OVHcloud rejigs partner team and increases support

  Cloud player makes a fresh hire and a couple of promotions to change the lineup responsible for delivering partner programmes

• August 04, 2025 04 Aug'25

  Channel moves: Who’s gone where?

  Moves of note at CDW, Nexer Enterprise Applications, GCX Managed Services and Sweep

• August 01, 2025 01 Aug'25

  Channel catch-up: News in brief

  Developments this week at TD Synnex, Insight Enterprises, Kite Distribution, Cynomi, Fortinet and Confluent

• August 01, 2025 01 Aug'25

  SentinelOne preparing partners for programme

  The cloud security player is working with its channel to ensure they are taking advantage of PartnerOne

• July 30, 2025 30 Jul'25

  GTDC: Improving vendor distribution onboarding will accelerate results

  Distribution organisation GTDC has shared research with suggestions of best practices that the industry can follow to improve the environment around signing partners

• July 23, 2025 23 Jul'25

  Red Hat announces range of partner programme enhancements

  Red Hat refreshes specialisations and rebates, along with stepping up available marketing support, in its announcement of enhancements

• July 04, 2025 04 Jul'25

  Channel catch-up: News in brief

  Developments of note at Dell, Gamma Communications, Bytes, TD Synnex, LevelBlue, Crayon, Trend Micro and Brother UK

• June 30, 2025 30 Jun'25

  Netgear looks to channel to drive business division growth

  Networking player Netgear keen to build on momentum in sales to a growing SME customer base

• June 27, 2025 27 Jun'25

  Working Together for Channel Success: Analysts discuss security, partner programmes, sustainability

  The topics of security, sustainability and the need for evolving partner programmes were discussed at the partner event

• June 25, 2025 25 Jun'25

  Jitterbit expanding indirect business

  Artificial intelligence and automation expert cuts ribbon on partner programme as it looks to generate more revenues via the channel

• June 20, 2025 20 Jun'25

  Channel catch-up: News in brief

  Developments this week at AvePoint, Nebula Global Services, Pulsant, Skyhawk Security and HackerOne

• June 17, 2025 17 Jun'25

  Partners embracing Rapid7’s training

  Security player’s channel head provides an update on the reaction to partner programme changes the vendor introduced earlier this year

• June 10, 2025 10 Jun'25

  Docusign rolls out fresh programme to arm partners with IAM answers

  Agreement management specialist enhances channel offering in reaction to changing market dynamics

• June 06, 2025 06 Jun'25

  Channel catch-up: News in brief

  Developments this week at Infinigate Group, Assured Data protection, Diliko, N-able, Coro and Quantum Dice

• May 30, 2025 30 May'25

  Channel catch-up: News in brief

  Developments this week at Distology, Bitdefender, Alcatel-Lucent Enterprise, TD Synnex and Xledger UK

• May 29, 2025 29 May'25

  HP: Partners key to delivering sustainability

  Vendor HP provides an update on the continuing demand from customers for green technology and the role its channel plays in supporting those needs

• May 23, 2025 23 May'25

  Channel catch-up: News in brief

  Developments this week at Kiteworks, CrowdStrike, Exertis, e92plus, Climb Channel Solutions UK, Pulsant and Westcon-Comstor

• May 16, 2025 16 May'25

  Cisco prepares partners for its 360 partner programme

  Halfway through the time between announcement and launch of the fresh channel programme, Cisco’s UK channel boss is busy supporting partners through the transition

• May 13, 2025 13 May'25

  Sophos rolls out MSP Elevate

  Programme for managed service providers aims to support those committed to delivering growth

• May 09, 2025 09 May'25

  Channel catch-up: News in brief

  Developments this week at Assured Data Protection, Acer, Canon, UiPath and Coro

• May 08, 2025 08 May'25

  Climb increases AI support

  Distributor looks to guide partners from start to selling to get more comfortable pitching artificial intelligence offerings

• May 02, 2025 02 May'25

  Channel catch-up: News in brief

  Before the week ends, there’s time to note what’s happened at Westcoast, ALSO, TD Synnex, Ricoh Europe and iomart