News

Channel Partner Programmes

• November 02, 2022 02 Nov'22

  Cisco rolls out fresh partner specialisations

  Focus is on providing the channel with the opportunity to provide the support customers are searching for

• November 02, 2022 02 Nov'22

  Cynet, Palo Alto and Noname Security enhance partner support

  Vendors Cynet, Palo Alto and Noname Security are using programmes and training to keep momentum going across their respective channel bases

• October 21, 2022 21 Oct'22

  Schneider Electric: Sustainability is a team sport

  Vendor Schneider Electric vows to do its bit to help partners get up to speed on establishing a green strategy, and to help customers to meet their own ESG objectives

• October 19, 2022 19 Oct'22

  Canalys: Partners have the power

  The channel has got to a size and a position where it is a serious industry in its own right – and that will have an impact on ecosystem relationships

• October 18, 2022 18 Oct'22

  NetApp ushers in Partner Sphere

  Vendor’s partner programme will drive its channel towards the high-revenue areas of cloud and services

• October 17, 2022 17 Oct'22

  Context: Resellers value relationship with distribution

  Latest tranche of findings from channel watcher reveal a solid partnership between the two tiers

• October 07, 2022 07 Oct'22

  Barracuda looks to new CRO to share best practices

  Security player’s recently appointed CRO will look at how it can take the best bits of its global channel activities and share them to improve its routes to market

• October 03, 2022 03 Oct'22

  MicroScope at 40: Rola Dagher, Dell Technologies

  Dell’s channel chief shares her thoughts about the past and future of the channel as MicroScope marks its anniversary

• September 22, 2022 22 Sep'22

  Nutanix enhances Elevate programme

  Vendor looks to improve profitability and ease sales processes with a number of improvements to its partner programme

• September 15, 2022 15 Sep'22

  Claroty bringing in Medigate partners

  Operational technology security player is bedding in partners that have come on board following acquisition that took the firm into the healthcare market

• September 07, 2022 07 Sep'22

  Kaspersky enhances programme and Mimecast turns to Exclusive

  Security vendors make moves to improve life for partners through enhancements and through deepening its distributor relationship

• August 19, 2022 19 Aug'22

  VMware unifies partner programme

  Enhanced offering from VMware offers more flexibility and support for various channel business models

• August 19, 2022 19 Aug'22

  Ingram Micro Cloud rolls out Ultra offering

  Subscription offering for channel partners is designed to support those looking for business growth

• August 17, 2022 17 Aug'22

  Partners will walk away from vendors if experience drops short

  Research from CompTIA has revealed that partner experience is a key factor in determining the strength of a relationship between partners and their vendors

• August 03, 2022 03 Aug'22

  Extreme Networks puts emphasis on training

  Vendor Extreme Networks enhances partner programme with an emphasis on encouraging partners to get certifications and increase their technical training

• July 26, 2022 26 Jul'22

  Specialisations and verticals the NetApp channel approach

  Vendor is looking to ensure partners are in a position where they can get deeper into customers and sell a wider solution

• July 21, 2022 21 Jul'22

  Deep Instinct partner programme changes making a difference

  Security player rolled out fresh offering in May and shares some of the initial reaction to those changes

• July 20, 2022 20 Jul'22

  ISV support is the focus at Microsoft Inspire

  Vendor’s partner event has included programme updates and enhancements to its commercial marketplace

• July 07, 2022 07 Jul'22

  Nerdio enhances support for MSPs

  Vendor Nerdio rolls out improved partner programme to make life easier for partners supporting Microsoft Azure environments, and N-able is also bolstering its ability to support CSPs

• July 01, 2022 01 Jul'22

  Channel key for Google Cloud

  Approach taken by public cloud player shows partners are critical to its growth ambitions

• June 30, 2022 30 Jun'22

  Distribution delivers for Dropbox

  Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base

• June 29, 2022 29 Jun'22

  Partner engagement crucial to making MDF work

  Closer and early collaboration appears to be the key to making sure that marketing development funds are not being wasted

• June 28, 2022 28 Jun'22

  HPE rolls out Partner Ready Vantage programme

  The focus is very much on supporting an as-a-service shift that has happened across the vendor’s channel base

• June 24, 2022 24 Jun'22

  8x8 reaches out to Microsoft partners

  Vendor adds programme tailored to gold partners that can sell Teams into enterprise customers

• June 22, 2022 22 Jun'22

  Channel driving Tanium into fresh opportunities

  Since reaching out to partners, the security player has seen its mid-market business expand

• June 17, 2022 17 Jun'22

  GTDC: Distribution has kept momentum going into 2022

  Industry group provides an update on where the channel is in Q1 after a couple of solid years of sales growth

• June 15, 2022 15 Jun'22

  SAP launches partner training initiative

  Vendor SAP aims to help reduce the skills gap and provide partners with access to a fresh wave of skilled individuals

• June 10, 2022 10 Jun'22

  Schneider Electric, Maintel and DataSolutions highlight green efforts

  Vendor, cloud player and distributor illustrate some of the steps that are being taken across the industry on the sustainability front

• June 09, 2022 09 Jun'22

  Schneider Electric cuts ribbon on more open partner programme

  Vendor reacts to calls for a revised structure and introduces a fresh approach

• May 31, 2022 31 May'22

  Schneider Electric steps up partner focus on sustainability

  Power player launches an initiative and a fresh range of greener products as it looks to help partners meet customers’ green expectations

• May 25, 2022 25 May'22

  Centreon still determined to grow channel considerably

  Vendor has set ambitious targets on the partner front to be realised in the next 12 months

• May 13, 2022 13 May'22

  Egnyte, eSentire and Soracom roll out improved partner programmes

  Vendors take on feedback and roll out formal programmes to support its partners as they look for growth

• May 11, 2022 11 May'22

  Deep Instinct takes a fresh partner programme approach

  Security player hopes that a different channel approach will support partners and attract market interest

• May 09, 2022 09 May'22

  NetApp supports partners on the journey to hybrid

  Cloud data player prepared to support those that are looking to move into a position where they can deliver high value to customers

• May 06, 2022 06 May'22

  EfficientIP looking for UK channel growth

  Vendor believes the pieces are in place to make it an attractive choice of partner

• April 27, 2022 27 Apr'22

  AWS marks a decade of partner network

  Cloud giant looks for closer relationships with ISVs and consulting partners as it seeks to expand the range of services it can offer to customers

• April 26, 2022 26 Apr'22

  Channel programme sparks growth for Arctic Wolf

  Vendor marks a year since it launched its programme with an update on the progress it has made with partners

• April 20, 2022 20 Apr'22

  Content+Cloud joins Microsoft Intelligent Security Association

  Channel player continues to enhance its relationship with the vendor as it joins the ecosystem looking to improve security

• April 11, 2022 11 Apr'22

  Zoom looks for significant channel growth across EMEA

  Collaboration specialist is working to a plan that will see revenues through partners increase significantly over the next few years

• March 28, 2022 28 Mar'22

  The petition becoming medium of protest for Microsoft channel

  When Microsoft causes friction with the channel, it tends to spark an online response – and planned changes to the partner programme have done the same

• March 18, 2022 18 Mar'22

  Cloud, Windows and Teams should spur Microsoft channel growth

  Microsoft puts its forthcoming shift in context as it outlines major changes to its partner programme

• March 17, 2022 17 Mar'22

  Microsoft makes major changes to partner programme

  For the first time in a decade and a half, Microsoft is renaming and reconstituting its partner programme, with an emphasis on meeting customer needs

• March 14, 2022 14 Mar'22

  Consistency key to strong channel relationships

  NetApp and Canalys share their thoughts about what underpins strong vendor and partner relationships

• March 09, 2022 09 Mar'22

  Juniper, ABBYY and Xactly enhance partner programmes

  Trio of vendors put out expanded and enhanced partner programmes to drive further channel growth

• March 03, 2022 03 Mar'22

  Being open is at the heart of Red Hat’s channel approach

  Open source player has worked hard to develop a strong ecosystem and is keen to develop that further to work closely with partners

• February 25, 2022 25 Feb'22

  Purechannels sets out to improve vendor and partners comms

  Marketing player Purechannels launches platform designed to give a more customised experience for partners

• February 08, 2022 08 Feb'22

  Dell channel chief shares vision of data-driven market

  Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth

• February 07, 2022 07 Feb'22

  Dell simplifies channel incentive structure

  Vendor announces several changes as it updates the partner programme for the fiscal year 2023 and looks to make life simpler for its channel

• February 01, 2022 01 Feb'22

  Nuvias joins the GTDC ranks

  Distributor joins the Global Technology Distribution Council, an organisation dedicated to promoting the value of members

• January 31, 2022 31 Jan'22

  Neil MacDonald steps into HP UK&I channel role

  HP looks within the company for its next country channel head as it aims towards further growth to be generated across its partner base