News

Channel Partner Programmes

• July 30, 2020 30 Jul'20

  RingCentral sings praises of master agency model

  Cloud comms player is the latest to voice support of an approach that is starting to gain more ground in the UK

• July 24, 2020 24 Jul'20

  Veeam, 8x8, Synaxon, Snom and Compodium reaching out to partners

  This appears to be the week for many vendors to announce partner programme enhancements and changes

• July 24, 2020 24 Jul'20

  Fujitsu changes approach to training

  Vendor looks to end box-ticking exercise and deliver more customised support for partners

• July 23, 2020 23 Jul'20

  NetApp looks to help partners stand out from the crowd

  Vendor has made a series of enhancements to its partner programme in an effort to widen the base and improve life for those that are already signed up

• July 22, 2020 22 Jul'20

  Channel ends Q2 2020 on a high across Western Europe

  Analysis of the market from Context reveals that the end of the second quarter continued to deliver growth for many across Western Europe, in spite of the pandemic

• July 17, 2020 17 Jul'20

  Vectra targeting fresh customer base with partners

  Security player has ambitions to make a mark in the mid-market and is looking to its channel to play a part

• July 15, 2020 15 Jul'20

  HP looks to Amplify partner relationships

  Vendor announces significant changes to its partner programme due to come into effect towards the end of the year

• July 14, 2020 14 Jul'20

  Commvault rolls out enhanced partner programme

  As promised by the Commvault’s channel boss earlier in 2020, steps have been taken to make life easier and more profitable for partners

• July 13, 2020 13 Jul'20

  Mullen calls time on her spell as Dell channel chief

  After more than two decades at the vendor, Joyce Mullen has decided the time is right for a fresh challenge

• July 09, 2020 09 Jul'20

  Vectra, Sumo Logic, Konica Minolta and HP work on partner programmes

  Vendors continue to enhance channel progammes and sign up more resellers to the fold

• July 09, 2020 09 Jul'20

  Kaspersky: Now is not the time to pitch a fresh strategy

  Security vendor Kaspersky advises its channel base to focus on helping customers with current problems

• July 08, 2020 08 Jul'20

  GTDC: Distribution shines during the pandemic

  Cloud sales increased, as did as-a-service demands, but a snapshot into the past few months from the Global Technology Distribution Council found disties were more than able to react to the changes

• July 07, 2020 07 Jul'20

  Cato makes senior channel hire and rolls out support accreditation

  Cato aims to keep channel momentum going with addition of global partner executive and technical support programme

• July 06, 2020 06 Jul'20

  TalkTalk Business adds partner MDF to Homeworker package

  Firm follows up on launch of business-grade connectivity offering, with details of how it plans to support its channel partners

• July 02, 2020 02 Jul'20

  Resellers overcoming resistance to agent model

  Avaya has seen its channel partners change their position on the master agent model as the vendor has led more of them through the process

• June 30, 2020 30 Jun'20

  Veeam channel becoming ‘calmer’ about alliances approach

  Vendor has worked to increase transparency and encourage resellers to tap into the strong network of alliances it has struck

• June 24, 2020 24 Jun'20

  HPE CEO: We won’t grow the business without the channel

  HPE kicks off its Discover event with a range of enhancements for the channel around its GreenLake proposition

• June 22, 2020 22 Jun'20

  Dell and Rackspace strengthen edge pitch

  Vendors launch fresh products and services to make sure the channel has the answers that customers are increasingly looking for

• June 19, 2020 19 Jun'20

  Cisco: Partners heading in the right direction

  The coronavirus pandemic has not knocked Cisco’s existing strategy off course, with the vendor convinced its channel is able to tackle current and future problems

• June 17, 2020 17 Jun'20

  Ingram Cloud Summit shares thoughts on the long view

  Sessions at the distributor's virtual conference look beyond the current demands of the pandemic to what will be coming next

• June 17, 2020 17 Jun'20

  Westcon named ‘master agent’ for Avaya UCaaS offering

  Westcon will help take Avaya’s first joint offering with RingCentral to the channel in Europe

• June 16, 2020 16 Jun'20

  Channel crying out for the ‘human touch’

  Research from Kaspersky reveals that distributors and resellers want much more contact with vendors

• June 15, 2020 15 Jun'20

  Agilitas extends reach into security market

  Firm signs up as a Fortinet partner as it looks to make more of an impact in the cyber security space

• June 10, 2020 10 Jun'20

  Juniper filling up Enterprise+ ranks

  Networking player Juniper is not far off completing its recruitment process to get partners signed up for its enterprise targeting scheme

• June 02, 2020 02 Jun'20

  Partner programme launches continue to stack up

  Not only are those running vendor channel teams busy supporting current partners, but some have found the time and focus to devise fresh channel programmes

• May 22, 2020 22 May'20

  Secureworks launches partner programme with a difference

  Cyber security vendor replaces traditional tiered structure with performance-based model

• May 21, 2020 21 May'20

  Channel at the heart of SecureAge’s UK plans

  Security vendor SecureAge is starting to build its UK presence with one of the priorities being to develop a partner network

• May 20, 2020 20 May'20

  Coronavirus: Fujitsu adds to list of vendors increasing support for partners

  Fujitsu has indicated it is taking steps to support its Select partners, and Adobe has come up with a solution to keep partners and ISVs busy during Covid-19

• May 12, 2020 12 May'20

  Check Point driving partners into growth areas

  Security player Check Point has seen some success in the months since launching the latest incarnation of its partner programme

• May 05, 2020 05 May'20

  IBM reaches out to MSPs and ISVs

  Big Blue makes major enhancements to its partner programme with the aim of attracting and rewarding those that specialise in developing their own IP and providing services

• May 01, 2020 01 May'20

  Veritas increases number and depth of support for top partners

  Data protection and management player is looking to help more partners get to the top tier of its programme

• April 24, 2020 24 Apr'20

  Coronavirus: HPE adds to list of vendors offering financial aid

  HPE has outlined a number of initiatives designed to help partners get through the Covid-19 coronavirus crisis

• April 20, 2020 20 Apr'20

  Coronavirus: Extreme Networks adds LEAP to support partners

  Vendor builds on previous moves to ease certifications and increase access to training with financial help for resellers

• April 17, 2020 17 Apr'20

  How Covid-19 has turned the IT events calendar on its head

  With coronavirus restrictions in place, IT vendors are replacing their conferences with digital events. What does this mean for the channel?

• April 15, 2020 15 Apr'20

  SecureAge and ITQuoter on the hunt for partners

  The Covid-19 coronavirus pandemic has not stopped some fresh arrivals landing in the UK with the intention of building up a channel base

• April 15, 2020 15 Apr'20

  Coronavirus: Dell makes moves to ease channel finances

  With the current challenges caused by Covid-19, the supplier has made changes to its MDF programmes to make life easier for the channel

• April 09, 2020 09 Apr'20

  Helping existing customers is key for Forcepoint channel

  Recently appointed EMEA vice-president of sales shares his view of how Forcepoint channel will get through the coronavirus and grow in the future

• April 08, 2020 08 Apr'20

  F5 on the hunt for DevOps channel specialists

  Security player is keen to make sure it has the resellers signed up to support its recent acquisitions

• April 07, 2020 07 Apr'20

  SonicWall enhances MSSP proposition

  Security player continues to develop the support it can provide to the growing managed security services provider community

• April 06, 2020 06 Apr'20

  Exclusive Networks sets up coronavirus support hub

  Distributor steps up support it can provide resellers during these difficult times

• April 03, 2020 03 Apr'20

  Coronavirus: Extreme makes partner programme changes to up support

  Extreme Networks has become the latest vendor to use the tools in its partner programme to increase the support it can give resellers in this difficult time

• April 02, 2020 02 Apr'20

  Coronavirus: HP increases partner support

  Vendor reacts to the ongoing pandemic with moves designed to make life easier for partners and their customers

• March 19, 2020 19 Mar'20

  Fortinet offers partner flexibility with Engage programme

  Security player Fortinet has launched its partner programme with a conscious move to provide several options for partners looking to work with the vendor

• March 18, 2020 18 Mar'20

  Covid-19: Suppliers arm the channel with free options

  A range of suppliers have responded to the spread of coronavirus by making their technology free for partners to deliver for a limited time

• March 17, 2020 17 Mar'20

  Maplin boss looking to extend supply chain

  The managing director of online electronics retailer Maplin is looking to grow the business, accepting that it will need to widen its supplier network

• March 12, 2020 12 Mar'20

  StorageCraft and eSentire increase channel focus

  Vendors StorageCraft and eSentire have indicated that they will double-down on channel efforts as they look for more growth across the rest of 2020

• March 12, 2020 12 Mar'20

  Stritt appointment adds to momentum at SentinelOne

  Endpoint security specialist continues to add depth to its EMEA operations with the introduction of a seasoned channel chief

• March 11, 2020 11 Mar'20

  Cloud security concerns remain an issue

  The argument that cloud security has been dealt with appear premature, according to research

• March 10, 2020 10 Mar'20

  HPE marks a year of the Tech Pro Community

  Vendor shares progress on growth numbers and interactions within its tech community

• March 10, 2020 10 Mar'20

  Giacom, Renewtrak and Apstra reach out to partners

  Activity to reach out to partners continues as distributors and vendors look to extend market influence

• March 06, 2020 06 Mar'20

  Commvault channel chief looking to increase relevance

  This is going to be a big year for Commvault’s channel chief, Mercer Rowe, as he looks to ensure that partners get the message about the benefits of working with the vendor

• March 04, 2020 04 Mar'20

  Riverbed refocuses on its roots

  Vendor returns to the core business that made its reputation, with partners being encouraged to embrace performance and visibility strategy

• March 03, 2020 03 Mar'20

  VMware cuts the ribbon on Partner Connect

  The supplier has been getting partners ready for the launch of its revised programme, and has indicated that hundreds have already gained top-tier status

• February 28, 2020 28 Feb'20

  HP Reinvent joins list of partner events hit by Covid-19

  Vendor is the latest to react to the ongoing spread of coronavirus by opting to move its channel event to later in the year

• February 19, 2020 19 Feb'20

  GTDC CEO: Promoting the value of distribution

  Boss of the Global Technology Distribution Council promotes the value that its membership can bring in a world of virtual distribution

• February 14, 2020 14 Feb'20

  Forescout responds to partner feedback with Envision programme

  Security player looks to improve life for partners with more predictability and greater levels of support

• February 14, 2020 14 Feb'20

  Simmonds takes channel leadership role at HPE

  Vendor chooses to promote from within as it continues to put the right executives in place across a unified sales operation

• February 06, 2020 06 Feb'20

  Avaya kicks off partner recruitment for UCaaS launch

  Avaya previews first unified communications-as-a-service product Cloud Office following partnership with RingCentral

• February 05, 2020 05 Feb'20

  Dell aiming to make things simple in 2020

  Vendor introduces simplified management structure, clearer rebate structures and improved online tools to support partner growth

• February 04, 2020 04 Feb'20

  Lexmark unifies partner programmes under Connect banner

  Printer player looks to make life easier and more profitable for partners with launch of fresh global programme

• February 03, 2020 03 Feb'20

  Check Point increasing subscription revenues

  Just a few days after launching a fresh worldwide partner programme the security vendor has revealed the growth in its subscription offerings

• January 30, 2020 30 Jan'20

  Partners driving growth at Microsoft, SnapLogic and Scale Computing

  A trio of vendors have shared their latest quarterly results with the channel getting a mention

• January 29, 2020 29 Jan'20

  Resellers look to distribution to underpin 2020 ambitions

  Context shares more findings from its ChannelWatch report with resellers looking for more support from their distie partners

• January 24, 2020 24 Jan'20

  BETT: HP hits the road to support educational partners

  Vendor aims to get its education offerings out in front of customers and support resellers across the country

• January 06, 2020 06 Jan'20

  LogicMonitor planning to invest in partners

  It's been almost a full twelve months since the AIOps player launched its channel programme and it is looking to build on that over the course of 2020

• December 19, 2019 19 Dec'19

  VMware arming channel with skills to unlock digital opportunities

  Reaping the digital transformation rewards is more than just an IT conversation and VMware's UK channel chief is taking an approach based on helping partners increase their capabilities

• December 18, 2019 18 Dec'19

  Canalys reveals its Channel Champions

  Analyst house places 12 vendors in the champions category for delivering high levels of support to partners

• December 17, 2019 17 Dec'19

  Consenna gearing up for HP for Education programme

  Channel player ready to support the eighth year of the vendor's education trade-in programme

• November 29, 2019 29 Nov'19

  Veeam UK channel boss looking to widen partner support

  The recently installed UK channel boss is planning to increase the support it offers a wider number of partners as well as looking to exploit its alliances for the benefit of resellers

• November 27, 2019 27 Nov'19

  Q&A: Rob Tomlin, vice-president of channels UK&I, Dell Technologies

  As Rob Tomlin completes his first year as UK channel chief at Dell, it's a good time to reflect on the progress made and future goals

• November 22, 2019 22 Nov'19

  GTDC: Distribution set for continued growth

  The industry group has released the findings of its 2025 research indicating that the future for distribution is looking positive

• November 20, 2019 20 Nov'19

  Cohesity, Extreme and Cloudera enhancing partner programmes

  Just like waiting for buses it's turning out to be the week when numerous channel partner programme refreshes all turn up

• November 04, 2019 04 Nov'19

  HPE supports as a service shift with partner programme enhancements

  To support the ambition to offer as a service across the portfolio by 2022 HPE has started to make changes to its partner programme

• October 29, 2019 29 Oct'19

  NetSuite makes “largest ever” investment in channel

  ERP software vendor outlines new partner programme

• October 28, 2019 28 Oct'19

  Webroot putting the ground work in before 2020 programme launch

  The security player's channel chief has been spending the months post the Carbonite acquisition getting a firm grip on its indirect business

• October 22, 2019 22 Oct'19

  New Commvault channel chief promises partners greater stability

  Mercer Rowe’s pledge of no more “knee-jerk reactions” welcomed by partners

• October 21, 2019 21 Oct'19

  Forcepoint in a rush to make a channel difference

  Security player is turbo-charging its efforts to put structures in place to work with partners

• October 17, 2019 17 Oct'19

  Fresh image and roadmap “breathe new life” into Commvault

  Commvault unveils new look and product strategy under CEO Sanjay Mirchandani

• October 15, 2019 15 Oct'19

  Nutanix reassures channel in transition to software company

  Nutanix launches partners services programme and pushes OEM relationships

• October 15, 2019 15 Oct'19

  Webroot and Carbonite to re-launch channel programme in 2020

  Webroot talks merging channel organisations following its acquisition by Carbonite in March

• October 14, 2019 14 Oct'19

  Nutanix announces back-end rebate increases

  Vendor looks to get partner compensation “on a par” with competitors

• October 08, 2019 08 Oct'19

  Forcepoint using platinum and services to up consultancy levels

  Security player is adding more depth to its channel programme with a couple of enhancements

• October 03, 2019 03 Oct'19

  Telstra looking for channel growth after turning purple

  The recent launch of Telstra Purple will give the comms specialist the opportunity to provide the channel with more support

• October 03, 2019 03 Oct'19

  Nuvias putting the emphasis on value

  Distributor kicks off a campaign around adding value for resellers that will run for the next few months

• October 02, 2019 02 Oct'19

  HPE points distribution towards the growing as a service opportunity

  Vendor is sitting down with distributors this week to talk about as a service, SMEs and its channel programmes

• September 27, 2019 27 Sep'19

  Veeam looking to get more partners to gold

  Vendor is keeping the focus on skilling up its partner base and getting them to higher levels in its programme

• September 24, 2019 24 Sep'19

  WatchGuard focusing on verticals as MSP numbers swell

  Security player has seen its managed service provider relationships grow since it reached out to that segment of the channel community

• September 24, 2019 24 Sep'19

  Extreme Networks bringing Aerohive partners into unified programme

  Plans to bring Aerohive partners into a unified programme are close to being made public by Extreme Networks

• September 20, 2019 20 Sep'19

  ScanSource paints a picture of a digital future

  Just weeks after it revealed plans to divest its hardware operation the firm has updated UK partners on the strategy

• September 19, 2019 19 Sep'19

  Quest and SecureAuth look for growth through the channel

  If you have ambitious targets to meet then there is no better way of cranking up the sales activity than deepening relationships with the channel

• September 12, 2019 12 Sep'19

  LogMeIn looking for channel to support UCC suite

  Firm is looking to get partners behind its latest product releases as it increases the focus its on comms and collaboration suite

• September 11, 2019 11 Sep'19

  Are accreditations and certifications channel essentials, or simply nice to have?

  We investigate how important it is for channel businesses to gain industry and vendor certificates

• September 10, 2019 10 Sep'19

  Cyxtera building channel base

  As the business evolves and becomes increasingly indirect the data and security player is keen to work with more resellers

• September 10, 2019 10 Sep'19

  Time to skill up and deepen customer relationships

  The fourth quarter is a key time on the sales front but there are other activities that resellers should engage in to get themselves in a stronger position come the year end

• September 09, 2019 09 Sep'19

  Ivanti steps up channel investment

  Firm makes a raft of improvements designed to increase partner support and increase indirect revenues

• September 04, 2019 04 Sep'19

  CenturyLink expands channel programme across EMEA

  Firm is looking for resellers to sign up after it rolls out a major expansion in the area covered by its channel programme

• August 05, 2019 05 Aug'19

  CybSafe reaps the benefits of turning to the channel

  The security firm has provided an update a year after it made its decision to go in-direct

• July 18, 2019 18 Jul'19

  Nadella: Trust has to be earned every day

  Microsoft CEO uses Inspire keynote to cover the importance of building trusted relationships

• July 16, 2019 16 Jul'19

  Commvault doubles partner rewards with Advantage Programme

  Data management player increasing investment in supporting top partners with fresh channel programme

• July 12, 2019 12 Jul'19

  Microsoft climbs down over IUR changes

  Vendor performs a U-turn in the face of mounting partner opposition over plans to cut back software licenses for internal use