News

Channel Partner Programmes

• May 20, 2021 20 May'21

  Fujitsu putting €3m into its channel programme

  Vendor will use funds to support enhancements and increase rewards for partners that line up behind its strategic areas of focus

• May 13, 2021 13 May'21

  Pure Storage ramps up focus on as-a-service offerings

  Vendor Pure Storage uses its virtual event to outline a number of enhancements for its channel to take advantage of to discover new opportunities

• May 11, 2021 11 May'21

  NetApp reveals channel programme enhancements

  Vendor NetApp starts to put the emphasis on specialisations and looks to make rewards available for a wide range of behaviours

• May 11, 2021 11 May'21

  Workato builds a European channel

  Automation specialist is investing in its platform infrastructure and expects that to translate to rising channel partner numbers

• May 10, 2021 10 May'21

  Certifications and rewards the mix in Check Point’s channel

  Security player provides more details of the recent enhancements to its partner programme

• May 06, 2021 06 May'21

  Genesys enhances channel support with Ascend programme

  Comms player is putting experience as a service at the heart of its global partner efforts

• May 05, 2021 05 May'21

  Avast opens arms to channel partners

  Security player is keen to expand its partner numbers and build on the momentum stirred by the signing of Westcoast earlier this year

• May 04, 2021 04 May'21

  HP expands Amplify to cover retail channel

  Vendor’s channel programme will expand to cover e-tailers and bricks-and-shop-front dealers from this summer

• April 30, 2021 30 Apr'21

  Funding rounds being used to bolster channel plans

  Vendors say they plan to use the finance raised through funding rounds to increase their partner networks

• April 29, 2021 29 Apr'21

  BT Wholesale and Mitel roll out fresh partner programmes

  Comms players look to crank up support for partners with formal offerings that emphasise competencies and customer experience

• April 28, 2021 28 Apr'21

  Check Point rolls out partner programme enhancements

  Security player is increasing rewards for those that generate fresh orders and is giving a professional services certification for those looking to stand out in the market

• April 28, 2021 28 Apr'21

  Red Hat CEO calls on partners to get behind hybrid cloud

  Open source player is holding its Summit event, with the partner keynote session seeing CEO Paul Cormier promise more improvements for partners

• April 27, 2021 27 Apr'21

  Schneider Electric hands channel managed power option

  Vendor gives managed service providers the chance to add power into the mix as it kicks off fresh programme

• April 26, 2021 26 Apr'21

  Agilitas IT Solutions: Optimism in the channel holding firm

  The latest research from Agilitas IT Solutions reveals that many in the channel are feeling good about their prospects despite the coronavirus pandemic

• April 23, 2021 23 Apr'21

  Palo Alto Networks emphasises channel specialisations

  Security player has seen partners start to line up behind its certification programme in the weeks since it launched its revised channel programme

• April 20, 2021 20 Apr'21

  Unit4 cheers channel momentum

  Figures for the first quarter reveal that the ERP player has seen triple-digit growth in the value of contracts coming from partners

• April 15, 2021 15 Apr'21

  NEC, LogicMonitor and ImmuniWeb bolster channel numbers

  Firms reveal progress made so far this year in bringing fresh partners on board as they widen their channel bases

• April 07, 2021 07 Apr'21

  Unit4 reaches out to developers to support ERPx

  Firm cuts the ribbon on its next-generation enterprise resource planning offering with a programme specifically designed to increase developer activity

• April 01, 2021 01 Apr'21

  Juniper prepared for market recovery

  Networking player has made channel improvements to support partners as customers look set to increase spending to support further digital transformation

• March 30, 2021 30 Mar'21

  Exertis joins GTDC ranks

  Distributor becomes latest to join the global organisation that promotes the second tier of the channel

• March 26, 2021 26 Mar'21

  Arcserve and StorageCraft tie-up set to benefit channel partners

  More technology to sell and a larger range of customers to pitch to should mean the firm’s merger will be a positive one for its channel partners

• March 16, 2021 16 Mar'21

  Workplace from Facebook looking for more channel growth

  Collaboration tools specialist has seen the channel increase its revenue and hopes an enhanced partner programme will entice more to get involved

• March 09, 2021 09 Mar'21

  Bryant taking channel on NetApp’s journey to cloud

  The vendor’s recently appointed UK&I channel director, Denise Bryant, shares her immediate priorities as she looks to increase support for partners.

• March 04, 2021 04 Mar'21

  Dell gives authorised partners the chance to stand out with RISE

  Vendor ushers in EMEA programme to help partners work with distribution to earn more rewards

• February 25, 2021 25 Feb'21

  SAP looking for ambitious channel growth

  Vendor keen to ramp up revenues from partners over the next few years as it takes steps to increase support for the channel

• February 23, 2021 23 Feb'21

  Trustwave holds out a helping hand to security starters

  Security players referral programme will help those without security skills to still provide support for their customers

• February 22, 2021 22 Feb'21

  Nuvias Group adds to sense of a positive year ahead

  Distributor Nuvias Group shares channel research that reveals many are expecting decent growth in 2021

• February 17, 2021 17 Feb'21

  Channel is key to supporting CyberGRX UK ambitions

  Risk assessment specialist says partners will play a crucial role in its development in the market

• February 11, 2021 11 Feb'21

  Microsoft encourages more co-sell in programme updates

  Vendor is keen to unify its programmes and put more partners in front of each other and customers

• February 10, 2021 10 Feb'21

  Vendors court managed service community with enhancements and programmes

  Schneider, Datto, Secureworks, Group-IB and SecureDrives have all made moves to reach out to a wider channel base

• February 10, 2021 10 Feb'21

  Trend Micro makes Softcat its first UK platinum partner

  Security player has deemed that the time is right to unveil its first highest-tiered partner in the country

• February 04, 2021 04 Feb'21

  Dell rolls out increased rewards for cross-selling

  Vendor announces enhancements to its global partner programme, with incentives for top partners to sell more

• February 01, 2021 01 Feb'21

  Imperva and Acronis boost channel support

  Data protection players roll out enhancements for partners to reach more customers and give MSPs increased support

• January 29, 2021 29 Jan'21

  Spectra Logic increases digital marketing support

  Storage vendor Spectra Logic enhances channel programme with more support on offer for those who want to take the sales conversation online

• January 26, 2021 26 Jan'21

  Versa Networks rolls out more formal channel approach

  Global partner programme replaces an ad-hoc approach and comes at a time when both SASE and SD-WAN are surfing a wave of demand

• January 21, 2021 21 Jan'21

  Sectigo launches programme and bolsters channel training

  Security firm Sectigo is stepping up its channel support with a programme and portal designed to provide more access to training and marketing

• January 15, 2021 15 Jan'21

  CrowdStrike backing top partners

  Security player will deepen investment in its top-level partners as it looks to reward those who have invested in the firm

• January 15, 2021 15 Jan'21

  Commvault’s channel chief outlines a busy year ahead

  Recently appointed John Tavares has plans to reach out to MSPs, get more partners involved with SaaS and has a partner programme to launch in Q2

• January 14, 2021 14 Jan'21

  Kaseya CEO: MSPs stopped an SME catastrophe

  The managed service community has kept many small and medium-sized enterprises going throughout the course of the pandemic, says Kaseya CEO

• January 08, 2021 08 Jan'21

  Intel unifies partner programmes

  Vendor hoping simplicity and increased support in a fresh partner programme will benefit its channel

• January 06, 2021 06 Jan'21

  Commvault ushers in fresh channel chief

  Former Dell EMC executive takes up the challenge of strengthening Commvault’s global partner base

• January 05, 2021 05 Jan'21

  TelcoSwitch plans to use funding to boost channel

  Unified communications specialist TelcoSwitch gains access to a few million pounds in a funding round that should provide more support for its partners

• December 16, 2020 16 Dec'20

  Canalys recognises vendor leadership through pandemic

  Analyst firm’s latest Channel Leadership Matrix picks up on those vendors that have given partners excellent support

• December 15, 2020 15 Dec'20

  Fujitsu puts ecosystem platform at heart of channel approach

  Vendor is adding partners to its collaborative platform that launched last month to encourage more cross-channel partnerships

• December 14, 2020 14 Dec'20

  Veeam ending the year with growth across the channel

  The backup software vendor has seen demand rising from customers of all sizes, with its partners able to tap into those market conditions

• December 03, 2020 03 Dec'20

  Cisco channel prospects looking solid going into 2021

  Cisco is closing out the year with programme enhancements, an increasing focus on collaboration and strong evidence that its partner base has innovated through the pandemic

• November 24, 2020 24 Nov'20

  Centreon goes channel-first to boost growth

  Firm is not alone in viewing the channel as a way to increase its growth prospects

• November 18, 2020 18 Nov'20

  Juniper to spend millions on the channel

  Juniper Networks uses partner conference to talk about bold moves to increase investment in the channel and take market share

• November 17, 2020 17 Nov'20

  Samsung arms partners with tools to support greater mobility

  Firm’s UK channel boss explains the thinking behind the recent launch of Samsung One and why it wants existing partners to benefit from its investments

• November 11, 2020 11 Nov'20

  GTDC praises distribution’s response to the pandemic

  The industry group has held its annual summit, with CEO Frank Vitagliano highlighting just how well distribution has navigated the challenges of Covid-19