News

Channel Partner Programmes

• January 22, 2019 22 Jan'19

  CloudHealth partner programme set for 2020 re-launch

  Following its acquisition by VMware, CloudHealth will overhaul its channel programme

• January 17, 2019 17 Jan'19

  Sectigo pushing enterprise channel message on the back of a rebrand

  SSL player Sectigo has launched a partner programme with plans to drive enterprise revenue

• January 09, 2019 09 Jan'19

  Avaya aiming to drive growth via partner programme

  The vendor is planning to outline more details in a couple of weeks but has already indicated changes are coming to make life easier for partners

• December 19, 2018 19 Dec'18

  Veritas stressing its channel benefits

  Data management player keen to bring the channel up to speed on both its technology and the benefits of joining its partner ecosystem

• December 17, 2018 17 Dec'18

  Spectrami aiming to fill VAD gap

  The relatively fresh player to the UK market is aiming to provide some of the value added services that it believes larger rivals are missing

• December 12, 2018 12 Dec'18

  Strong demand pushes Fujitsu MSP pilot programme live

  The idea had been to start small and run a pilot but strong demand from partners meant that the vendor has gone live with its MSP programme

• December 12, 2018 12 Dec'18

  Fujitsu getting closer to 90% channel business target

  The vendor has made strides this year to put itself in a position to get 90% of its revenues coming via the channel in 2019

• December 10, 2018 10 Dec'18

  Nutanix enhances channel charter for disties and SIs

  The vendor has added more depth to the channel model it launched in the summer

• December 07, 2018 07 Dec'18

  Cogeco Peer 1 targeting VAR community

  The hosting specialist has identified a group of resellers that it plans to start working with

• December 04, 2018 04 Dec'18

  Commvault channel chief delivering on the vision

  Earlier this year Owen Taraniuk talked about how he planned to make life better for partners and change the approach Commvault was taking and he has been true to his word

• November 27, 2018 27 Nov'18

  AWS CEO Andy Jassy highlights untapped cloud growth opportunities for channel partners

  AWS CEO Andy Jassy used the Global Partner Keynote at re:Invent 2018 to highlight how helping enterprises migrate to the cloud now could have follow-on business benefits for channel partners for many years to come

• November 27, 2018 27 Nov'18

  Spectrami latest to join list of UK VADs

  The UAE based channel player is looking to ramp up its activity across Europe with an independent operation opening in the UK

• November 15, 2018 15 Nov'18

  Cloudian thanks resellers as revenues climb

  Object storage specialist provides commentary on how the first three fiscal quarters have gone and the channel has played a big part in its growth

• November 08, 2018 08 Nov'18

  VMware on a journey to rebuild partner programme

  The vendor's recently appointed channel chief has shared her plans for rebuilding the firm's partner programme

• November 07, 2018 07 Nov'18

  Services the area of focus for VMware channel partners

  The vendor is keen to make sure that the channel can deliver services around its portfolio

• November 07, 2018 07 Nov'18

  Silver Peak revamps partner programme

  Vendor makes changes in response to partner calls for more predictability around pay-outs

• November 05, 2018 05 Nov'18

  WDC: The channel needs to view us as a technology company

  The storage player has expanded its portfolio over recent years and has more infrastructure products to sell via partners

• October 26, 2018 26 Oct'18

  Extreme Networks announces $50m channel investment

  Extreme Networks investing in building up its channel after going through a challenging year

• October 24, 2018 24 Oct'18

  Vendors failing to develop a solid channel relationship in danger of losing ground

  Those suppliers that fail to deliver the best possible channel experience face losing ground on rivals that are better

• October 16, 2018 16 Oct'18

  SMB the focus for Lenovo's fresh UK channel boss

  Even after a few days it has become clear to Lenovo's UK channel boss that the firm's commitment to working with partners to reach the small business market will remain a priority

• October 16, 2018 16 Oct'18

  Equinix looks to take channel revenues past 20%

  The data centre specialist has been working with the channel to increase its enterprise market share and wants that to continue

• October 12, 2018 12 Oct'18

  Lenovo pledges to fix channel process issues

  The vendor came in for some criticism at the Canalys Channels Forum but responded by vowing to fix the problems in the next six months

• October 11, 2018 11 Oct'18

  Spiceworks using AI to matchmake customers and partners

  Spiceworks has unveiled AI capabilities to directly connect tech users with MSPs

• October 05, 2018 05 Oct'18

  PRM a tool to identify next gen partners

  Gut feelings might have helped channel managers make decisions in the past but technology should make it easier and more precise

• October 03, 2018 03 Oct'18

  CensorNet makes return to distribution

  Security player decides the time is right to return to a two-tier model in the UK channel space

• September 21, 2018 21 Sep'18

  Rubrik emphasises competencies with global partner programme

  Backup and data protection specialist launches first global partner programme with plans to reward those partners that gain certifications

• September 19, 2018 19 Sep'18

  SonicWall flags firewall upgrade opportunity

  The security vendor has used its partner event as a forum to encourage resellers to talk to customers using ageing technology

• September 18, 2018 18 Sep'18

  Commvault reveals EMEA distribution rationalisation

  Commvault evaluating distributor relationships as part of sweeping changes to channel organisation

• September 13, 2018 13 Sep'18

  CompTIA flags emerging tech the channel needs to get to grips with

  The industry organisation has shared the top ten emerging technologies that are set to have an impact on the channel and users

• September 12, 2018 12 Sep'18

  BlackBerry building partner base and working with Check Point

  The software firm has used its Security Summit in London to outline channel growth and reveal an ISV relationship with Check Point

• September 10, 2018 10 Sep'18

  Veeam cranking up public sector focus

  One of the areas the vendor is looking to put the time in is around helping partners sell into the public sector

• September 07, 2018 07 Sep'18

  Knowledge and speed the key to a channel chief's first 180 days

  A guide to those looking to make an impact at a vendor in the channel management role has some advice about what to do in the first few months

• September 06, 2018 06 Sep'18

  Rackspace ramping up channel business

  The cloud player has been looking to ramp up its channel over the course of this year and those efforts are continuing

• September 04, 2018 04 Sep'18

  Tomlin in at Dell to run UK channel

  The distribution veteran has been given the chance to make an impact at the vendor replacing Sarah Shields after she moved to a European role

• September 03, 2018 03 Sep'18

  Canalys: Vendor's beware partner programmes don't lose relevance

  The analyst house has found that more resellers are reporting issues with the programmes that they are offered by vendors

• August 28, 2018 28 Aug'18

  Multi-cloud the theme at VMWorld

  An acquisition and some partner programmes have underlined the commitment of VMware to carve out more share in the multi-cloud market

• August 22, 2018 22 Aug'18

  Silver Peak increases SD-WAN support for partners

  The vendor has rolled out a programme that will provide those looking to get to grips with SD-WAN with training and certification

• August 16, 2018 16 Aug'18

  Vendors under pressure to generate better channel data

  The information that a lot of vendors have around rebate, MDF and marketing programmes is nowhere near as good as it should be

• August 10, 2018 10 Aug'18

  Dell EMC launches Enterprise Preferred Channel Programme

  Dell EMC take collaborative approach to channel enterprise sales with new programme

• August 09, 2018 09 Aug'18

  Nutanix says fresh programme will benefit more partners

  Nutanix drops ‘one-size-fits-all’ programme and rewards partner investment over revenue targets

• July 25, 2018 25 Jul'18

  BlueJeans extends channel programme

  The video conferencing specialist has increased the incentives and rewards for those prepared to meet the requirements of its revised partner programme

• July 13, 2018 13 Jul'18

  Microsoft flagging channel Azure MSP experts

  Ahead of the Inspire event the vendor has made it easier for those who are experts at Azure managed services to stand out from the crowd

• July 11, 2018 11 Jul'18

  SonicWall determined to gain share in the mid-market

  Security vendor stepping up support for partners as it sets out an ambition to replicate SME efforts in the mid-market space

• July 11, 2018 11 Jul'18

  Vodafone pointing partners towards IoT and 5G opportunities

  The comms firm has been getting its channel ready for the next wave of innovation

• June 27, 2018 27 Jun'18

  Scale Computing rolls out MSP programme

  The hyper converged player has stepped up the support it can offer to managed service providers

• June 26, 2018 26 Jun'18

  Nutanix and SonicWall hand partners tools to target the mid-market

  Both vendors have launched programmes that will help their channel partners increase sales in the mid-market customer segment

• June 21, 2018 21 Jun'18

  Fujitsu extends support for service providers

  The vendor has built on steps taken to make life easier for MSPs in the UK last month with a wider European programme

• June 21, 2018 21 Jun'18

  Thoughtonomy on track for 90% channel business target

  The intelligent automation specialist has rolled out a fresh partner portal as it looks to increase channel revenues

• June 14, 2018 14 Jun'18

  Security world showing plenty of channel interest

  The recent InfoSec show underlined just how many vendors are keen to work with the channel and build their presence in the market

• June 11, 2018 11 Jun'18

  Impartner strengthens partner relationship management portfolio

  The PRM specialist has made an acquisition that will give it more muscle in the social media space