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Business risk intelligence (BRI) player Flashpoint has seen its channel business increase significantly since it launched a global partner programme a couple of years ago.
The firm has shared the growth in numbers of partners participating in the programme, up by 150% since the formal launch in 2017, along with the jumps in channel revenue, which has increased by 200% since it first signed up its first partner back in 2015.
The formal channel programme saw the vendor introduce a range if incentives and make MDF available to partners. The firm also increased its internal channel team sixfold to make sure it was in a position to deliver support to the growing numbers of resellers that signed up.
The firm is operating in a buoyant market, where customers are looking for help with security and fraud, insider threats and third party risk.
“We are seeing tremendous growth in our channel-driven business because our partners around the globe recognise the opportunity to provide BRI to their customers,” said Ayesha Prakash, senior director, worldwide channels & partnerships at Flashpoint.
“We will continue to support our partners with our best-in-class program which allows them to help their customers solve their toughest problems, as well as grow their businesses," she added.
The channel now accounts for 45% of Flashpoint's revenues and that level looks set to rise given the momentum in the indirect business.
The company provided some testimonials to flesh out the response from the channel since it launched its programme 18 months ago.
“Flashpoint has a partner-centric go-to-market programme that helps us develop more opportunities for our channel partners. Understanding risk and quickly applying meaningful intelligence to protect their people and assets is a top priority for organisations around the world," said Frank Richmond, managing director at One Distribution.