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Tripwire has become the latest vendor to choose to increase the investment it is making in its top partners after launching a range of enhancements to its channel programme.
A number of vendors have indicated that the current mission is to work more closely with their top partners and gain more from existing relationships with managed accounts. That trend is continuing with the likes of Tripwire also making similar moves.
Tripwire is introducing a platinum level to its partner programme to underline the intention to strengthen strategic partnerships. The invitation-only tier will be open to those players that have been delivering the highest growth and value to customers.
The security player is also providing more channel access to tools, training and resources so that resellers get the chance to beef up their own customer offerings.
"By revamping and broadening our channel partner programme this year to provide cybersecurity best practices to more organisations across more regions, we are increasing the value they get from Tripwire's integrated solutions," said Alex Bagwell, global director of channels at Tripwire.
"We team with sellers who understand end-customer environments and who take a solution-based approach to deliver the highest value Tripwire products and services to every customer," he added that the platinum tier was a reflection of its commitment to that strategy.
"Going to market with trusted partners is a key element of our business. We are investing in strong partners who understand the breadth of Tripwire's solutions, how our products and services integrate, and how to best implement them across a complex and constantly evolving threat landscape," said Bagwell.
Summing up the reasons for the decisions to put more rewards and support on the table for the top partners, Vince Blackall, EMEA channel sales director at Arcserve, said: "I am going to maintain the 100% channel approach and the two-tier channel model and focus on the people who are in our corner and maintain the business and are interested in growing it."