peshkova - Fotolia

VMware shares details of forthcoming partner programme changes

The vendor has been rebuilding its channel partner programme and has indicated early next year will see the launch of a revised scheme

VMware signaled to resellers late last year that it was rebuilding its channel programme and the vendor has used an partner event to update its progress.

The firm has made it clear that the emphasis will be on gaining specialisations having started its master services programme, with four options partners could go for, back in May.

The firm is adding another to that list by launching the VMware Cloud on AWS Master Services Competency to go alongside the existing network virtualisation, cloud management and automation, data centre virtualisation and desktop and mobility options.

The vendor's worldwide channel chief Jenni Flinders has been masterminding the rebuilding and at its Partner Leadership Summit she unveiled Partner Connect, which will go live early next year.

The programme is designed to be more flexible and align to partner business models. The three tiers - partner, advanced partner and principal partner - will be largely defined by the commitment to master services competencies.

“VMware is introducing a new way of partnering; we have listened to feedback from our partners, and VMware Partner Connect will be our singular partner program for any business model,” said Jenni Flinders, vice president, Worldwide Channel Chief, VMware.

“With this new program, we are making it very simple for partners to co-sell and co-invest with us, as they align to next-generation VMware technologies and drive superior value throughout the customer journey," she added.

Those at the top of the programme, the principal level, with the most service competencies will be eligible for a range of incentives, including co-selling opportunities with VMware and joint-business planning.

VMware is expecting all partners in the new programme will be able to demonstrate basic capabilities by gaining Solution Competencies which focus on selling skills, architecture proficiency and deployment expertise.

Having given plenty of notice of the forthcoming programme there will be education and resources made available to help the channel get ready for next year's launch.

Read more on Channel Partner Programmes