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CenturyLink expands channel programme across EMEA

Firm is looking for resellers to sign up after it rolls out a major expansion in the area covered by its channel programme

Cloud, networking and security player CenturyLink has put up the 'partners welcome here' banners after rolling out an expanded channel programme covering the EMEA region.

The firm is hoping that as well as giving its existing US channel base the support to sell across EMEA it will also be able to attract local partners to sign-up and get involved with the programme.

The EMEA offering comes with expected features of a channel scheme, including sales, marketing and operational support and access to a portal that has more materials that can be used.

CenturyLink has also designed the programme to appeal to a wide range of channel players, ranging from VARs, master agents, SIs and consultants.

"The expansion of our Channel Partner Program gives our current North American Partner base direct access to resources in EMEA to better service customers, as well as allows CenturyLink to recruit new partners in the region who can take advantage of our extensive global solutions and network footprint," said Craig Patterson, vice president, indirect sales, CenturyLink.

"This regional launch underscores our continued commitment to our Partner community and recognizes the critical role the indirect channel plays in enabling our mutual customers to become more digital," he added.

Bart van Aanholt, vice president, Continental Europe and MEA sales, CenturyLink, said that the channel would benefit from having an expanded global partner programme giving local resellers greater levels of support.

"Organizations are increasingly seeking providers that can help them transform their businesses through improved operational efficiency, IT agility and security. This market demand, together with the advantages provided by CenturyLink's Channel Partner Program, offers a compelling opportunity for Partners," he said.

CenturyLink has been actively trying to increase the support it provides the channel and back in April rolled out a partner programme agreement that responded to feedback and made it clearer how its indirect strategy would deliver growth for resellers.

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