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Aryaka looking at two-tier model

SD-WAN specialist is keen to sign up distribution partners in the UK before the end of the year

SD-WAN specialist Aryaka is looking to build out its distribution relationships in the UK in the second half of this year.

The firm has been developing its reseller base but faced with a market experiencing strong customer demand it is looking at making the move to distribution to reach a wider channel audience.

Olen Scott, senior vice president of worldwide channels at Aryaka, admitted that it was looking at a two-tier model slightly earlier than it had planned but was keen to work with distribution.

"We have got to a point where we have all the people and the key channel partnerships in place," he added "In order to properly continue [our growth] we are exploring the right distribution partner, or two."

He said that it would only work with one or two distribution partners because it did not want to become over-distributed but commented that the quality in that tier of the UK channel did not make it a straight-forward choice.

"There are a lot of good prospects and a number of good options and we are trying to see which works most logically with what we are bringing to the market," he said.

The firm started its fiscal year this month but is looking at making an appointment in the next few months.

"I would like to have the selections made and the agreements sealed before the end of the calendar year," said Scott.

Aryaka sealed $50m of Series F round of funding led by Goldman Sachs Private Capital Investing in May and some of that capital has been used to strengthen the firm's channel team.

Scott said that it had also formed alliances with Microsoft and AWS and was looking to reach a wider channel audience through those relationships.

"You can't have a big enough platform for telling the story and explaining the differentiation [with the competition]," he said.

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