Denys Rudyi - Fotolia
Commvault has launched an ambitious partner programme refresh that will see the rewards given to its top resellers more than doubling.
The data management player has been talking about its commitment to partners for a while and deemed it the right time having "talked the talk to walk the walk," according to Bruce Park, vice president channels EMEA at Commvault.
The vendor has taken steps to make it clearer how rewards work and to increase the amount on offer to resellers through the Partner Advantage Programme.
The firm's top partners, the market builders, will benefit the most from the enhanced programme with the chance to earn an average 2.5 times payout increase on a year-over-year basis. Distributors are also in line to see improvements with those bringing in new business and making the required transactions able to earn 1.65 times more.
“These programme enhancements represent a mutually beneficial step forward for our longstanding partnership with Commvault and the solution provider community,” said Ben Klay, vice president of sales for Arrow Electronics’ Enterprise Computing Solutions Business.
Park said that there was flexibility in the model and the business development funds could be accessed more easily by partners.
The other main change is the approach Commvault has taken to those resellers that partner with other vendors with efforts made to ensure that the benefits remain intact and could be unlocked by others in the vendor's ecosystem.
"We have changed the game and have pre-launched with a number of partners," said Park who added that those in the channel that had been given a peek at the changes had given it thumbs up.
Commvault will be shelling out much more in channel funds with this programme but Park said the support for the changes came from the top down, with CEO Sanjay Mirchandani a firm believer in the indirect route to market.
"This is about talking the talk and then walking the walk and this is hard dollars and represents a huge investment on what the rewards were last year to what they will be next year," he said.