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Nexsan has decided to mark its 20th anniversary by ramping up the communication it shares with its top level partners
The firm is rolling out its NEXCouncil partner advisory programme to make sure it can keep up to speed with the demands of the channel.
The storage player is also aiming to use the council to support product, sales and marketing initiatives with quarterly access to roadmap discussions as well as giving feedback to the partners that are selected to join the group.
The firm has a global channel based of 750 strong and those that sit on the council will get a range of benefits, including priority access to MDF, joint PR and co-branded materials.
Mihir Shah, CEO of StorCentric, parent company of Nexsan and Drobo, indicated that a couple of UK resellers would be invited to join the council.
"Our partners are a crucial part of our business model, and this can be said for every region that we work with. In the UK, we are excited to onboard two partners for the NEXCouncil Partner Programme," he added "We are looking forward to continuing to roll out the NEXCouncil program internationally, providing partners with the skills, tools and expertise they need to solve today’s growing data challenges."
"Gaining feedback from our partners is an important way for Nexsan to continuously improve the service that we deliver, both to these partners and our customers. Having partners in the EMEA region that we can work closely with is a great benefit for us and allows us to deliver solutions that reflect the market conditions of different geographic regions," he said.
Nexsan was acquired by StorCentric last summer but from the start the channel partners were given a clear indication that it would be business as usual and the 100% indirect commitment remained.