News

Channel Partner Programmes

• March 06, 2019 06 Mar'19

  Partner numbers and investment up at Salesforce

  The CRM firm has revealed that it has grown its partner base and seen an increasing number go through certifications

• March 01, 2019 01 Mar'19

  Those failing to use the channel are missing out on growth

  Research from Investec makes it clear that those that fail to use the channel well are losing out on significant amounts of revenue

• February 22, 2019 22 Feb'19

  HPE boss: "If the channel doesn't grow we can't grow"

  Speaking to analysts about the HPE's Q1 numbers Antonio Neri made it clear that partners play a pivotal role

• February 20, 2019 20 Feb'19

  Foresite to use funding to build partner network

  The cyber security specialist is looking to build its partner network across EMEA after getting backing from an investor

• February 19, 2019 19 Feb'19

  Extreme Networks increasing partner support

  A number of enhancements to the partner programme should make life easier for the networking player's channel this year

• February 14, 2019 14 Feb'19

  Logicalis gains Cisco IoT authorisation partner status

  The channel player has become the first in the UK to gain the IoT certified status just a month after the scheme was launched

• February 08, 2019 08 Feb'19

  Xerox signals SME growth ambitions

  It has been a theme in the vendor's channel for the past 18 months but the importance of growing SME market share is something the firm has flagged with investors

• February 07, 2019 07 Feb'19

  Dell reduces obstacles in partner route to gold

  The vendor has revealed that it is making it easier for authorised partners to move up into its tiered programme

• February 07, 2019 07 Feb'19

  Dell sets sights on $70bn channel revenues

  The vendor has revealed that the channel is within touching distance of hitting $50bn in revenues and it is now looking for a larger goal

• February 01, 2019 01 Feb'19

  Canon could expand Business Centre network

  Having opened its first UK-based Canon Business Centre last year the firm's channel boss is looking into building on that progress

• January 29, 2019 29 Jan'19

  Scalable Software launches partner programme and signs distributor

  The IT asset specialist is looking to work more formally with the channel to drive growth and increase the support it can offer partners

• January 29, 2019 29 Jan'19

  Cisco increases channel IoT programmes

  The vendor is looking to build a global network of certified partners that can help customers embrace more IoT

• January 23, 2019 23 Jan'19

  Rubrik formalises programme for ISVs

  Cloud data management player Rubrik is looking to build a stronger ecosystem with its latest technology partner programme

• January 22, 2019 22 Jan'19

  CloudHealth partner programme set for 2020 re-launch

  Following its acquisition by VMware, CloudHealth will overhaul its channel programme

• January 17, 2019 17 Jan'19

  Sectigo pushing enterprise channel message on the back of a rebrand

  SSL player Sectigo has launched a partner programme with plans to drive enterprise revenue

• January 09, 2019 09 Jan'19

  Avaya aiming to drive growth via partner programme

  The vendor is planning to outline more details in a couple of weeks but has already indicated changes are coming to make life easier for partners

• December 19, 2018 19 Dec'18

  Veritas stressing its channel benefits

  Data management player keen to bring the channel up to speed on both its technology and the benefits of joining its partner ecosystem

• December 17, 2018 17 Dec'18

  Spectrami aiming to fill VAD gap

  The relatively fresh player to the UK market is aiming to provide some of the value added services that it believes larger rivals are missing

• December 12, 2018 12 Dec'18

  Strong demand pushes Fujitsu MSP pilot programme live

  The idea had been to start small and run a pilot but strong demand from partners meant that the vendor has gone live with its MSP programme

• December 12, 2018 12 Dec'18

  Fujitsu getting closer to 90% channel business target

  The vendor has made strides this year to put itself in a position to get 90% of its revenues coming via the channel in 2019

• December 10, 2018 10 Dec'18

  Nutanix enhances channel charter for disties and SIs

  The vendor has added more depth to the channel model it launched in the summer

• December 07, 2018 07 Dec'18

  Cogeco Peer 1 targeting VAR community

  The hosting specialist has identified a group of resellers that it plans to start working with

• December 04, 2018 04 Dec'18

  Commvault channel chief delivering on the vision

  Earlier this year Owen Taraniuk talked about how he planned to make life better for partners and change the approach Commvault was taking and he has been true to his word

• November 27, 2018 27 Nov'18

  AWS CEO Andy Jassy highlights untapped cloud growth opportunities for channel partners

  AWS CEO Andy Jassy used the Global Partner Keynote at re:Invent 2018 to highlight how helping enterprises migrate to the cloud now could have follow-on business benefits for channel partners for many years to come

• November 27, 2018 27 Nov'18

  Spectrami latest to join list of UK VADs

  The UAE based channel player is looking to ramp up its activity across Europe with an independent operation opening in the UK

• November 15, 2018 15 Nov'18

  Cloudian thanks resellers as revenues climb

  Object storage specialist provides commentary on how the first three fiscal quarters have gone and the channel has played a big part in its growth

• November 08, 2018 08 Nov'18

  VMware on a journey to rebuild partner programme

  The vendor's recently appointed channel chief has shared her plans for rebuilding the firm's partner programme

• November 07, 2018 07 Nov'18

  Services the area of focus for VMware channel partners

  The vendor is keen to make sure that the channel can deliver services around its portfolio

• November 07, 2018 07 Nov'18

  Silver Peak revamps partner programme

  Vendor makes changes in response to partner calls for more predictability around pay-outs

• November 05, 2018 05 Nov'18

  WDC: The channel needs to view us as a technology company

  The storage player has expanded its portfolio over recent years and has more infrastructure products to sell via partners

• October 26, 2018 26 Oct'18

  Extreme Networks announces $50m channel investment

  Extreme Networks investing in building up its channel after going through a challenging year

• October 24, 2018 24 Oct'18

  Vendors failing to develop a solid channel relationship in danger of losing ground

  Those suppliers that fail to deliver the best possible channel experience face losing ground on rivals that are better

• October 16, 2018 16 Oct'18

  SMB the focus for Lenovo's fresh UK channel boss

  Even after a few days it has become clear to Lenovo's UK channel boss that the firm's commitment to working with partners to reach the small business market will remain a priority

• October 16, 2018 16 Oct'18

  Equinix looks to take channel revenues past 20%

  The data centre specialist has been working with the channel to increase its enterprise market share and wants that to continue

• October 12, 2018 12 Oct'18

  Lenovo pledges to fix channel process issues

  The vendor came in for some criticism at the Canalys Channels Forum but responded by vowing to fix the problems in the next six months

• October 11, 2018 11 Oct'18

  Spiceworks using AI to matchmake customers and partners

  Spiceworks has unveiled AI capabilities to directly connect tech users with MSPs

• October 05, 2018 05 Oct'18

  PRM a tool to identify next gen partners

  Gut feelings might have helped channel managers make decisions in the past but technology should make it easier and more precise

• October 03, 2018 03 Oct'18

  CensorNet makes return to distribution

  Security player decides the time is right to return to a two-tier model in the UK channel space

• September 21, 2018 21 Sep'18

  Rubrik emphasises competencies with global partner programme

  Backup and data protection specialist launches first global partner programme with plans to reward those partners that gain certifications

• September 19, 2018 19 Sep'18

  SonicWall flags firewall upgrade opportunity

  The security vendor has used its partner event as a forum to encourage resellers to talk to customers using ageing technology

• September 18, 2018 18 Sep'18

  Commvault reveals EMEA distribution rationalisation

  Commvault evaluating distributor relationships as part of sweeping changes to channel organisation

• September 13, 2018 13 Sep'18

  CompTIA flags emerging tech the channel needs to get to grips with

  The industry organisation has shared the top ten emerging technologies that are set to have an impact on the channel and users

• September 12, 2018 12 Sep'18

  BlackBerry building partner base and working with Check Point

  The software firm has used its Security Summit in London to outline channel growth and reveal an ISV relationship with Check Point

• September 10, 2018 10 Sep'18

  Veeam cranking up public sector focus

  One of the areas the vendor is looking to put the time in is around helping partners sell into the public sector

• September 07, 2018 07 Sep'18

  Knowledge and speed the key to a channel chief's first 180 days

  A guide to those looking to make an impact at a vendor in the channel management role has some advice about what to do in the first few months

• September 06, 2018 06 Sep'18

  Rackspace ramping up channel business

  The cloud player has been looking to ramp up its channel over the course of this year and those efforts are continuing

• September 04, 2018 04 Sep'18

  Tomlin in at Dell to run UK channel

  The distribution veteran has been given the chance to make an impact at the vendor replacing Sarah Shields after she moved to a European role

• September 03, 2018 03 Sep'18

  Canalys: Vendor's beware partner programmes don't lose relevance

  The analyst house has found that more resellers are reporting issues with the programmes that they are offered by vendors

• August 28, 2018 28 Aug'18

  Multi-cloud the theme at VMWorld

  An acquisition and some partner programmes have underlined the commitment of VMware to carve out more share in the multi-cloud market

• August 22, 2018 22 Aug'18

  Silver Peak increases SD-WAN support for partners

  The vendor has rolled out a programme that will provide those looking to get to grips with SD-WAN with training and certification

• August 16, 2018 16 Aug'18

  Vendors under pressure to generate better channel data

  The information that a lot of vendors have around rebate, MDF and marketing programmes is nowhere near as good as it should be

• August 10, 2018 10 Aug'18

  Dell EMC launches Enterprise Preferred Channel Programme

  Dell EMC take collaborative approach to channel enterprise sales with new programme

• August 09, 2018 09 Aug'18

  Nutanix says fresh programme will benefit more partners

  Nutanix drops ‘one-size-fits-all’ programme and rewards partner investment over revenue targets

• July 25, 2018 25 Jul'18

  BlueJeans extends channel programme

  The video conferencing specialist has increased the incentives and rewards for those prepared to meet the requirements of its revised partner programme

• July 13, 2018 13 Jul'18

  Microsoft flagging channel Azure MSP experts

  Ahead of the Inspire event the vendor has made it easier for those who are experts at Azure managed services to stand out from the crowd

• July 11, 2018 11 Jul'18

  SonicWall determined to gain share in the mid-market

  Security vendor stepping up support for partners as it sets out an ambition to replicate SME efforts in the mid-market space

• July 11, 2018 11 Jul'18

  Vodafone pointing partners towards IoT and 5G opportunities

  The comms firm has been getting its channel ready for the next wave of innovation

• June 27, 2018 27 Jun'18

  Scale Computing rolls out MSP programme

  The hyper converged player has stepped up the support it can offer to managed service providers

• June 26, 2018 26 Jun'18

  Nutanix and SonicWall hand partners tools to target the mid-market

  Both vendors have launched programmes that will help their channel partners increase sales in the mid-market customer segment

• June 21, 2018 21 Jun'18

  Fujitsu extends support for service providers

  The vendor has built on steps taken to make life easier for MSPs in the UK last month with a wider European programme

• June 21, 2018 21 Jun'18

  Thoughtonomy on track for 90% channel business target

  The intelligent automation specialist has rolled out a fresh partner portal as it looks to increase channel revenues

• June 14, 2018 14 Jun'18

  Security world showing plenty of channel interest

  The recent InfoSec show underlined just how many vendors are keen to work with the channel and build their presence in the market

• June 11, 2018 11 Jun'18

  Impartner strengthens partner relationship management portfolio

  The PRM specialist has made an acquisition that will give it more muscle in the social media space

• June 08, 2018 08 Jun'18

  Extreme Networks could acquire again to strengthen portfolio

  The firm made three big acquisitions over the course of the last 18 months and has indicated it could spend again to strengthen its portfolio

• June 07, 2018 07 Jun'18

  Canon refreshes partner programme

  A unified offering should make it easier for partners to sell across more of the vendor's portfolio

• June 06, 2018 06 Jun'18

  Interview: Miriam Murphy, senior vice president, Advanced Solutions, Europe, Tech Data

  It has been just over four months since she was handed the chance to run the Advanced Solutions business across Europe and the focus is on next generation opportunities

• May 31, 2018 31 May'18

  Pure Storage issues demand for partner commitment

  The vendor has cut the ribbon on a fresh partner programme and revealed an ultimatum for partners

• May 30, 2018 30 May'18

  Fortinet increases MSSP support

  The security player continues to add depth to the options it can offer those providing managed security services

• May 29, 2018 29 May'18

  Compleat Software makes channel return

  After a break the accountancy software player is back in the channel with a solution built from scratch with partners in mind

• May 25, 2018 25 May'18

  Pure Storage considers EMEA partner cull

  Storage vendor may replicate North America partner cutbacks within Europe

• May 24, 2018 24 May'18

  Vohkus gains Dell EMC Titanium partner status

  The channel player has moved into the higher end of the vendor's partner programme

• May 18, 2018 18 May'18

  Salesforce leaning on partners in enterprise push

  Channel thanked for the progress made so far but sizeable market opportunity is still there to address

• May 17, 2018 17 May'18

  Barracuda revises channel programme to increase simplicity

  Vendor takes steps to reduce the complexity in its channel partner programme

• May 11, 2018 11 May'18

  Huawei thanks partners for UK growth

  The firm has thanked its channel base for helping it gain more share in important vertical markets

• May 11, 2018 11 May'18

  AWS: The channel really matters

  The public cloud giant has been expanding its channel base and is keen to work with more resellers and ISVs

• May 09, 2018 09 May'18

  Oracle encouraging partners to develop IP

  The vendor's UK channel chief is encouraging partners to add their own 'secret sauce' to its cloud portfolio

• May 08, 2018 08 May'18

  Silobreaker building on partner programme

  The security player is looking for more partners having recently launched a UK channel partner programme

• May 04, 2018 04 May'18

  Fujitsu steps up support for MSPs

  The vendor has launched a pilot programme that will give service providers the chance to co-create solutions

• May 02, 2018 02 May'18

  Dell vows to be easier to work with

  One of the main tenets of its channel strategy is to be simple and the firm has introduced a framework to simplify engagement for channel partners

• May 02, 2018 02 May'18

  Dell talks up channel storage opportunity

  Dell continues to encourage more storage sales with additional programmes and rebates for partners

• May 02, 2018 02 May'18

  Dell EMC launches converged infrastructure programme

  Vendor hopes new programme will help partners to bundle, sell and build converged infrastructure solutions

• April 30, 2018 30 Apr'18

  Puppet signals channel opportunities as it extends ecosystem

  The DevOps specialist has indicated it is now working with a number of vendors with some of those offering its technology via the channel

• April 25, 2018 25 Apr'18

  Mitel channel should enjoy flexibility and pace after vendor goes private

  With Mitel looking to accept an offer that would take it private the message for the channel is that it's business as usual but there is the prospect of something even better coming after the deal closes

• April 19, 2018 19 Apr'18

  Cofense chooses to go 100% indirect

  Security player revamps partner programme as it pledges to go 100% through the channel

• April 19, 2018 19 Apr'18

  Colt DCS aims for significant growth with channel programme launch

  the data centre specialist has cut the ribbon on a global partner programme that should provide the structure to increase indirect revenues

• April 05, 2018 05 Apr'18

  Extreme Networks increases finance options for partners

  The vendor is hoping it can use zero interest and other finance offers to encourage users to increase their networking investments

• April 04, 2018 04 Apr'18

  DXC extends Microsoft support with deals in the UK and Australia

  Ambitions by the channel player to be the largest independent Microsoft Dynamics operator get a shot in the arm with a double acquisition

• April 04, 2018 04 Apr'18

  ESET opts for two-tier approach to support ambitious channel growth plans

  The endpoint protection player is looking for ambitious channel growth and has turned to distribution to support that aim

• March 28, 2018 28 Mar'18

  KCOM deepens cloud commitment

  The firm has strengthened its cloud credentials extending its relationship with AWS and joining Google's partner ranks

• March 27, 2018 27 Mar'18

  D-Link widening channel as product footprint expands

  The firm has moved beyond its networking roots and as it enters new markets it has a requirement to expand its channel ecosystem

• March 23, 2018 23 Mar'18

  PRM pitched as channel management solution

  Vendors are being urged to use technology to help manage their increasingly complex channel bases

• March 22, 2018 22 Mar'18

  IBM encouraging partners to change models and tech portfolios

  Big Blue is stepping up its support for partners that are looking to get involved with emerging technologies

• March 19, 2018 19 Mar'18

  Morpheus seeks channel partners for UK expansion

  The firm is keen to expand its partner base to take advantage of a growing demand around multi-cloud orchestration

• March 16, 2018 16 Mar'18

  Dell taking share and talking channel growth across UK and EMEA

  Senior UK and EMEA channel leaders from Dell have given an update on the progress made last year and the focus for the months ahead

• March 15, 2018 15 Mar'18

  Gigamon planning closer ties with more channel partners

  The network visibility specialist is aiming to double the number of focused partners it works with over the course of this year

• March 13, 2018 13 Mar'18

  Anaplan looks to channel to support global growth

  Software vendor talks channel growth as partners take greater role in go-to-market strategy

• March 07, 2018 07 Mar'18

  Mitel lines up unified global partner programme

  The final part of Mitel's intregration of ShoreTel is to combine the partner programme into a single offering

• March 01, 2018 01 Mar'18

  Channel focus and increased support the mark of champions

  Fujitsu is among the handful of vendors that have been marked as champions by the latest Canalys EMEA leadership matrrix

• February 23, 2018 23 Feb'18

  Netwrix looking for expanded partner base with fresh channel programme

  The vendor has launched a global partner programme and put executive muscle behind it in EMEA

• February 20, 2018 20 Feb'18

  Rubrik shares growth stats and welcomes fresh faces

  The cloud data specialist has revealed it is growing quickly and has attracted more talent to join the executive ranks