News

Channel Partner Programmes

• October 04, 2023 04 Oct'23

  Canalys: Vendors will expand channel relationships

  The partner-first trend is set to continue as more vendors recognise value of partners and give them the chance to take on a greater share of the business

• October 03, 2023 03 Oct'23

  Millard steps into global channel role at Dell

  Exit of Rola Dagher means a fresh face in the hot seat running the vendor’s global partner organisation

• September 29, 2023 29 Sep'23

  Lenovo working with channel on sustainability challenges

  Vendor Lenovo acutely aware it needs to work with its partner community to hit carbon reduction targets and help customers do the same

• September 28, 2023 28 Sep'23

  Nutanix enhances programme to drive channel activity

  Nutanix’s annual enhancement of its partner efforts continues to put the focus on driving more sales through the channel

• September 19, 2023 19 Sep'23

  CrowdStike looks to accelerate channel sales

  Security player CrowdStrike cuts the ribbon on fresh partner programme, with the aim of making life easier

• August 07, 2023 07 Aug'23

  Dell goes partner-first on storage

  Vendor will hand channel significant amount of business as it looks to drive increased sales through partners

• August 02, 2023 02 Aug'23

  NetApp focusing partners on cloud and flash

  Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel

• July 19, 2023 19 Jul'23

  ISVs, AI and multicloud on Oracle channel chief’s to-do list

  The vendor is looking to make sure its partners deliver high levels of customer experience and can take advantage of emerging opportunities

• July 19, 2023 19 Jul'23

  Microsoft increases channel exposure to AI

  Vendor rolls out fresh specialisation encouraging the channel to embrace the benefits artificial intelligence can deliver

• July 13, 2023 13 Jul'23

  Schneider and 8x8 bolster partner support offerings

  Vendors roll out programmes designed to help those looking to deliver relevant and personalised support to customers

• July 07, 2023 07 Jul'23

  Co-selling approach working for Infinidat

  Storage player’s CMO outlines how it is working with the channel and the progress that has been made as a result

• June 30, 2023 30 Jun'23

  Logicalis maintains Cisco relationship

  Channel player renews global partner status to keep position in select bunch of channel partners

• June 15, 2023 15 Jun'23

  GTDC: Distributors are force-multipliers for innovation

  The role of disties in driving technological change was the central theme at the Global Technology Distribution Council’s EMEA Summit

• June 14, 2023 14 Jun'23

  Blancco increases partner investment as it hunts for enterprise growth

  Data erasure specialist Blancco outlines a fresh partner programme and ambitions to significantly increase its enterprise business

• June 07, 2023 07 Jun'23

  Abacus looks for growth while Imperva increases MSSP support

  Managed security service provider Abacus hires CFO to drive growth, as elsewhere in the market Imperva enhances partner programme

• May 31, 2023 31 May'23

  8x8 to measure more than revenue with Elevate enhancements

  Comms player introduces changes to partner programme in a move that will give more a chance to climb tiers and gain rewards

• May 30, 2023 30 May'23

  Jamf extending channel reach

  Apple device management specialist is looking to work with managed service providers and security players to get in front of more customers

• May 18, 2023 18 May'23

  Veritas and Dynatrace using programmes to drive channel to cloud

  Vendors using training, certifications and incentives to reward those that line up behind their cloud priorities

• May 15, 2023 15 May'23

  Alibaba Cloud signals ambitions to bolster global partner network

  Firm uses channel event to outline the incentives and support it is offering as part of a push to widen its indirect base

• May 11, 2023 11 May'23

  Panasas, DataDome and Zebra leaning on partner programmes

  Vendors Panasas, DataDome and Zebra looking to drive growth and line up partners behind technologies experiencing strong customer demand

• May 03, 2023 03 May'23

  BlackBerry offers lucrative incentive for fresh logos

  Vendor claims it has devised a channel first with its latest partner incentive scheme

• April 28, 2023 28 Apr'23

  WatchGuard adds more options to FlexPay

  Vendor responds to channel feedback to ensure it can provide the flexibility partners are looking for

• April 25, 2023 25 Apr'23

  NetApp UK channel boss looking for market share

  The recently appointed channel lead is keen to work closely with partners to unlock more growth

• April 19, 2023 19 Apr'23

  VMware encouraging more managed services sales

  Vendor launches Cross-Cloud managed services to make it easier for partners to dip their toes in MSP waters

• April 13, 2023 13 Apr'23

  HP channel-driven education trade-in scheme rolls into second year

  Vendor looks to get more resellers involved as it embarks on a more ambitious scheme

• April 12, 2023 12 Apr'23

  Schneider Electric bolsters ecommerce partner support

  Vendor adds collaborative partner programme to deliver tailored resources and rewards for participants

• April 04, 2023 04 Apr'23

  Westcon-Comstor launches PartnerCentral marketplace

  After a couple of years of development, the channel player introduces a platform based on partner feedback

• March 29, 2023 29 Mar'23

  BT Wholesale arms channel with mobile SIMs

  Telecoms service provider concludes trial and makes its Complete Mobile offering available to wider partner community

• March 23, 2023 23 Mar'23

  Microsoft responds to feedback with partner programme enhancements

  It’s been six months since its cloud partner programme launched, and in that time the channel has shared its views with the vendor

• March 21, 2023 21 Mar'23

  Making it simple approach paying off for Hitachi Vantara

  Efforts by Hitachi Vantara’s global channel chief to streamline processes and increase partner support have led to increased activity

• March 20, 2023 20 Mar'23

  VMware enhances partner programme

  Vendor looks to encourage its channel to cover the entire customer lifecycle, with more rewards and certifications

• March 10, 2023 10 Mar'23

  HP building on sustainability programme

  Almost two years after the supplier launched Amplify impact, its UK channel boss has indicated there is more to come

• March 01, 2023 01 Mar'23

  ClickUp and Kroll formalise channel offerings

  Firms ClickUp and Kroll are both looking to increase support and rewards for partners engaging through a structured ecosystem and partner programme

• February 15, 2023 15 Feb'23

  ReliaQuest goes all-in on channel

  Cyber security player shares 100% partner commitment at a time that Searchlight Cyber reveals there are emerging opportunities for MSSPs around the dark web

• February 15, 2023 15 Feb'23

  ProofPoint and Gatewatcher ramp up partner programmes

  Cyber security players are looking for growth with channel offerings that increase support and incentives

• February 10, 2023 10 Feb'23

  Shift to Partner Plus more than a programme refresh for IBM

  Big Blue’s recent update to its channel programme was a couple of years in the making, and is about more than the usual tiers, rebates and enablement

• February 07, 2023 07 Feb'23

  IBM channel boss relishes opportunity to grow ecosystem

  IBM’s UK and Ireland channel lead is excited by the prospect of making a difference in the role and helping the vendor increase its partner business

• February 07, 2023 07 Feb'23

  NetSuite enjoys decent EMEA channel growth

  Vendor provides update on how 2022 went for its channel business across the region

• January 31, 2023 31 Jan'23

  Kaseya increases channel commitment with boost to MDF and headcount

  Vendor enhances global partner programme with focus on enablement and support

• January 25, 2023 25 Jan'23

  Channel seen as route to growth for iplicit and Sycope

  Vendors iplicit and Sycope look to partners as a way to help drive growth in the UK and extend their market reach

• January 17, 2023 17 Jan'23

  Vectra stepping up partner enablement

  The detection and response specialist has been focusing on channel recruitment and is now moving into the next stage of enabling those partners to increase growth

• January 05, 2023 05 Jan'23

  IBM launches enhanced partner programme

  IBM looks to reward those backing its vision by making work quicker and life easier for the channel

• December 21, 2022 21 Dec'22

  SCC adds Azure migration to its areas of expertise

  Channel player continues to invest in its relationship with Microsoft and gain more expertise

• December 13, 2022 13 Dec'22

  Wib signals channel-building intentions

  Security player continues with its plans to build a partner network to support growth ambitions across EMEA

• December 13, 2022 13 Dec'22

  Nutanix refreshes referral programme to cover all aspects of buying cycle

  Vendor is keen to make sure no one misses out with latest changes to its partner reward programme

• December 09, 2022 09 Dec'22

  Secureworks embarks on channel-first approach

  Security player is determined to put its business through partners and is putting the pieces in place to support that ambition

• December 06, 2022 06 Dec'22

  Panzura and XtndNet need partners to fight for justice

  A couple of vendors with good intentions are looking to build up their channels

• November 02, 2022 02 Nov'22

  Cisco rolls out fresh partner specialisations

  Focus is on providing the channel with the opportunity to provide the support customers are searching for

• November 02, 2022 02 Nov'22

  Cynet, Palo Alto and Noname Security enhance partner support

  Vendors Cynet, Palo Alto and Noname Security are using programmes and training to keep momentum going across their respective channel bases

• October 21, 2022 21 Oct'22

  Schneider Electric: Sustainability is a team sport

  Vendor Schneider Electric vows to do its bit to help partners get up to speed on establishing a green strategy, and to help customers to meet their own ESG objectives