News
Channel Partner Programmes
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July 20, 2022
20
Jul'22
ISV support is the focus at Microsoft Inspire
Vendor’s partner event has included programme updates and enhancements to its commercial marketplace
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July 07, 2022
07
Jul'22
Nerdio enhances support for MSPs
Vendor Nerdio rolls out improved partner programme to make life easier for partners supporting Microsoft Azure environments, and N-able is also bolstering its ability to support CSPs
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July 01, 2022
01
Jul'22
Channel key for Google Cloud
Approach taken by public cloud player shows partners are critical to its growth ambitions
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June 30, 2022
30
Jun'22
Distribution delivers for Dropbox
Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base
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June 29, 2022
29
Jun'22
Partner engagement crucial to making MDF work
Closer and early collaboration appears to be the key to making sure that marketing development funds are not being wasted
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June 28, 2022
28
Jun'22
HPE rolls out Partner Ready Vantage programme
The focus is very much on supporting an as-a-service shift that has happened across the vendor’s channel base
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June 24, 2022
24
Jun'22
8x8 reaches out to Microsoft partners
Vendor adds programme tailored to gold partners that can sell Teams into enterprise customers
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June 22, 2022
22
Jun'22
Channel driving Tanium into fresh opportunities
Since reaching out to partners, the security player has seen its mid-market business expand
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June 17, 2022
17
Jun'22
GTDC: Distribution has kept momentum going into 2022
Industry group provides an update on where the channel is in Q1 after a couple of solid years of sales growth
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June 15, 2022
15
Jun'22
SAP launches partner training initiative
Vendor SAP aims to help reduce the skills gap and provide partners with access to a fresh wave of skilled individuals
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June 10, 2022
10
Jun'22
Schneider Electric, Maintel and DataSolutions highlight green efforts
Vendor, cloud player and distributor illustrate some of the steps that are being taken across the industry on the sustainability front
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June 09, 2022
09
Jun'22
Schneider Electric cuts ribbon on more open partner programme
Vendor reacts to calls for a revised structure and introduces a fresh approach
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May 31, 2022
31
May'22
Schneider Electric steps up partner focus on sustainability
Power player launches an initiative and a fresh range of greener products as it looks to help partners meet customers’ green expectations
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May 25, 2022
25
May'22
Centreon still determined to grow channel considerably
Vendor has set ambitious targets on the partner front to be realised in the next 12 months
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May 13, 2022
13
May'22
Egnyte, eSentire and Soracom roll out improved partner programmes
Vendors take on feedback and roll out formal programmes to support its partners as they look for growth
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May 11, 2022
11
May'22
Deep Instinct takes a fresh partner programme approach
Security player hopes that a different channel approach will support partners and attract market interest
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May 09, 2022
09
May'22
NetApp supports partners on the journey to hybrid
Cloud data player prepared to support those that are looking to move into a position where they can deliver high value to customers
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May 06, 2022
06
May'22
EfficientIP looking for UK channel growth
Vendor believes the pieces are in place to make it an attractive choice of partner
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April 27, 2022
27
Apr'22
AWS marks a decade of partner network
Cloud giant looks for closer relationships with ISVs and consulting partners as it seeks to expand the range of services it can offer to customers
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April 26, 2022
26
Apr'22
Channel programme sparks growth for Arctic Wolf
Vendor marks a year since it launched its programme with an update on the progress it has made with partners
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April 20, 2022
20
Apr'22
Content+Cloud joins Microsoft Intelligent Security Association
Channel player continues to enhance its relationship with the vendor as it joins the ecosystem looking to improve security
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April 11, 2022
11
Apr'22
Zoom looks for significant channel growth across EMEA
Collaboration specialist is working to a plan that will see revenues through partners increase significantly over the next few years
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March 28, 2022
28
Mar'22
The petition becoming medium of protest for Microsoft channel
When Microsoft causes friction with the channel, it tends to spark an online response – and planned changes to the partner programme have done the same
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March 18, 2022
18
Mar'22
Cloud, Windows and Teams should spur Microsoft channel growth
Microsoft puts its forthcoming shift in context as it outlines major changes to its partner programme
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March 17, 2022
17
Mar'22
Microsoft makes major changes to partner programme
For the first time in a decade and a half, Microsoft is renaming and reconstituting its partner programme, with an emphasis on meeting customer needs
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March 14, 2022
14
Mar'22
Consistency key to strong channel relationships
NetApp and Canalys share their thoughts about what underpins strong vendor and partner relationships
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March 09, 2022
09
Mar'22
Juniper, ABBYY and Xactly enhance partner programmes
Trio of vendors put out expanded and enhanced partner programmes to drive further channel growth
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March 03, 2022
03
Mar'22
Being open is at the heart of Red Hat’s channel approach
Open source player has worked hard to develop a strong ecosystem and is keen to develop that further to work closely with partners
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February 25, 2022
25
Feb'22
Purechannels sets out to improve vendor and partners comms
Marketing player Purechannels launches platform designed to give a more customised experience for partners
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February 08, 2022
08
Feb'22
Dell channel chief shares vision of data-driven market
Rola Dagher has penned a blog post in the wake of Dell’s partner programme updates, sharing her thoughts on market growth
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February 07, 2022
07
Feb'22
Dell simplifies channel incentive structure
Vendor announces several changes as it updates the partner programme for the fiscal year 2023 and looks to make life simpler for its channel
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February 01, 2022
01
Feb'22
Nuvias joins the GTDC ranks
Distributor joins the Global Technology Distribution Council, an organisation dedicated to promoting the value of members
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January 31, 2022
31
Jan'22
Neil MacDonald steps into HP UK&I channel role
HP looks within the company for its next country channel head as it aims towards further growth to be generated across its partner base
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January 26, 2022
26
Jan'22
Kaspersky MSP growth plans are delivering
Security vendor has been working for three years to grow its managed service base and the results show those efforts have reaped rewards
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January 20, 2022
20
Jan'22
What does the emergence of Trellix mean for the channel?
The combined forces of McAfee Enterprise and FireEye should provide opportunities for partners, states Trellix’s CRO
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December 14, 2021
14
Dec'21
Computacenter builds on AWS relationship
Channel player Computacenter has ambitions to enhance its status with the cloud giant further as it reflects on AWS re:invent
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December 13, 2021
13
Dec'21
Lenovo unveils 360 channel framework
Vendor will bring channel activities under one umbrella to reflect changes it made to the firm’s structure earlier this year
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December 06, 2021
06
Dec'21
Workflow player monday.com seeks UK channel growth
Firm has cut the ribbon on a London HQ and is keen to increase partner numbers and revenues coming through the channel
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December 02, 2021
02
Dec'21
Juniper Networks adds top tier to partner programme
Networking player will make sure the best of the best will get access to more support and rewards from the start of next year
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November 30, 2021
30
Nov'21
AWS expands partner paths to respond to channel variety
Public cloud player Amazon Web Services shakes things up in the way partners can classify themselves as it looks to cover more bases
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November 19, 2021
19
Nov'21
Illumio taps into rise in zero trust demand
Security player has bolstered channel efforts to put itself in a good position to mop up market share
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November 17, 2021
17
Nov'21
Exclusive Networks working with NightDragon startups
Distributor chosen as partner to take emerging technologies out to the channel as the investment firm looks for more routes to market
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November 11, 2021
11
Nov'21
Cisco aims to make life easier with revised enterprise agreement
Vendor reveals changes to its enterprise agreement that it says will make it easier for partners to sell across the Cisco portfolio and meet the demands of customers
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November 10, 2021
10
Nov'21
Exclusive Networks extends F5 relationship globally
Distributor will get the chance to handle the vendor’s portfolio on a worldwide basis
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November 10, 2021
10
Nov'21
Cisco to launch channel sustainability specialisation
Vendor will encourage more to take part in the circular economy and will provide branding materials for those that want to promote their green credentials
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November 05, 2021
05
Nov'21
A view inside the Bytes and NetApp partnership
It takes more than just online training and MDF funds to build a strong partnership. Byte’s vendor alliances director shares some of the attributes he looks for when partnering up with other companies
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November 04, 2021
04
Nov'21
Forcepoint channel boss encouraging partners to line up behind SASE
Since joining the company in May, much of Parag Patel’s time has been spent preparing an enhanced channel programme, which went live last month
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September 27, 2021
27
Sep'21
NetApp gets partners lined up behind revised programme
Vendor told partners back in May that a fresh programme would come in a year and it has continued to outline the roadmap
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September 24, 2021
24
Sep'21
Ivanti offers white glove service to encourage cross-selling
Vendor wants partners to sell more of its security portfolio and take advantage of the acquisitions it has made in the past year
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September 22, 2021
22
Sep'21
HP adds Amplify Data Insights platform to bolster channel effectiveness
Vendor will use data to ensure its offerings and those of its partners hit the mark with customers