News

Channel Partner Programmes

• January 18, 2024 18 Jan'24

  Red Hat cuts ribbon on customer-led channel programme

  Invite-only channel programme designed to provide certified resellers with access to rewards, training and marketing assistance

• January 18, 2024 18 Jan'24

  Exclusive Networks rolls out collaborative marketing community

  Distributor Exclusive Networks recognises the need for channel marketers to share best practices and work together

• January 11, 2024 11 Jan'24

  Dell shuffles channel management

  Denise Millard adds to her responsibilities as vendor starts the year with a rejigging of its team structure

• January 09, 2024 09 Jan'24

  Aryaka champions channel contribution to growth

  Networking player shares details of rising channel contributions and impact of partner programme

• December 14, 2023 14 Dec'23

  Jamf stepping up channel enablement

  Apple specialist Jamf views arming partners with more support as a critical part of its drive to increase partner revenues in 2024

• December 13, 2023 13 Dec'23

  Vast Data channel boss ramping up support for partners

  Plans for a fresh partner programme, more services options and increased support for those keen to get involved with AI all on the cards for early next year

• November 23, 2023 23 Nov'23

  Aptum expanding channel ecosystem

  Recently appointed channel executive outlines plans to increase the cloud player’s routes to market

• November 10, 2023 10 Nov'23

  Security vendors ramp up MSP support

  Check Point, Acronis, Malwarebytes and ManageEngine increase options for managed service providers

• November 09, 2023 09 Nov'23

  Cisco unveils major partner incentive enhancements

  Vendor uses channel event to outline changes that will provide more rewards to those that sell solutions and support customers

• November 01, 2023 01 Nov'23

  The example of iQuila shows need for more channel open mindedness

  SDN specialist has found the channel lacking a sense of adventure when it comes to working with a fresh vendor

• November 01, 2023 01 Nov'23

  AWS looking for more channel growth

  Senior partner leader at AWS shares the vision for widening relationships and working with generative AI to unlock more opportunities

• October 12, 2023 12 Oct'23

  Rubrik, ManageEngine and LogRhythm expanding channel reach

  Vendors take steps to support, increase and expand their channel activities to drive further growth

• October 11, 2023 11 Oct'23

  Google encouraging partners to embrace generative AI

  Cloud giant unveils a number of partner programme enhancements as it looks to support more of a push into artificial intelligence

• October 05, 2023 05 Oct'23

  Schneider Electric hands partners sustainability SaaS

  Vendor continues to support partners with tools to identify, measure and ultimately reduce carbon emissions

• October 04, 2023 04 Oct'23

  Canalys: Vendors will expand channel relationships

  The partner-first trend is set to continue as more vendors recognise value of partners and give them the chance to take on a greater share of the business

• October 03, 2023 03 Oct'23

  Millard steps into global channel role at Dell

  Exit of Rola Dagher means a fresh face in the hot seat running the vendor’s global partner organisation

• September 29, 2023 29 Sep'23

  Lenovo working with channel on sustainability challenges

  Vendor Lenovo acutely aware it needs to work with its partner community to hit carbon reduction targets and help customers do the same

• September 28, 2023 28 Sep'23

  Nutanix enhances programme to drive channel activity

  Nutanix’s annual enhancement of its partner efforts continues to put the focus on driving more sales through the channel

• September 19, 2023 19 Sep'23

  CrowdStike looks to accelerate channel sales

  Security player CrowdStrike cuts the ribbon on fresh partner programme, with the aim of making life easier

• August 07, 2023 07 Aug'23

  Dell goes partner-first on storage

  Vendor will hand channel significant amount of business as it looks to drive increased sales through partners

• August 02, 2023 02 Aug'23

  NetApp focusing partners on cloud and flash

  Launch of partner programme that rewards expertise in those areas offers support and co-selling options to the channel

• July 19, 2023 19 Jul'23

  ISVs, AI and multicloud on Oracle channel chief’s to-do list

  The vendor is looking to make sure its partners deliver high levels of customer experience and can take advantage of emerging opportunities

• July 19, 2023 19 Jul'23

  Microsoft increases channel exposure to AI

  Vendor rolls out fresh specialisation encouraging the channel to embrace the benefits artificial intelligence can deliver

• July 13, 2023 13 Jul'23

  Schneider and 8x8 bolster partner support offerings

  Vendors roll out programmes designed to help those looking to deliver relevant and personalised support to customers

• July 07, 2023 07 Jul'23

  Co-selling approach working for Infinidat

  Storage player’s CMO outlines how it is working with the channel and the progress that has been made as a result

• June 30, 2023 30 Jun'23

  Logicalis maintains Cisco relationship

  Channel player renews global partner status to keep position in select bunch of channel partners

• June 15, 2023 15 Jun'23

  GTDC: Distributors are force-multipliers for innovation

  The role of disties in driving technological change was the central theme at the Global Technology Distribution Council’s EMEA Summit

• June 14, 2023 14 Jun'23

  Blancco increases partner investment as it hunts for enterprise growth

  Data erasure specialist Blancco outlines a fresh partner programme and ambitions to significantly increase its enterprise business

• June 07, 2023 07 Jun'23

  Abacus looks for growth while Imperva increases MSSP support

  Managed security service provider Abacus hires CFO to drive growth, as elsewhere in the market Imperva enhances partner programme

• May 31, 2023 31 May'23

  8x8 to measure more than revenue with Elevate enhancements

  Comms player introduces changes to partner programme in a move that will give more a chance to climb tiers and gain rewards

• May 30, 2023 30 May'23

  Jamf extending channel reach

  Apple device management specialist is looking to work with managed service providers and security players to get in front of more customers

• May 18, 2023 18 May'23

  Veritas and Dynatrace using programmes to drive channel to cloud

  Vendors using training, certifications and incentives to reward those that line up behind their cloud priorities

• May 15, 2023 15 May'23

  Alibaba Cloud signals ambitions to bolster global partner network

  Firm uses channel event to outline the incentives and support it is offering as part of a push to widen its indirect base

• May 11, 2023 11 May'23

  Panasas, DataDome and Zebra leaning on partner programmes

  Vendors Panasas, DataDome and Zebra looking to drive growth and line up partners behind technologies experiencing strong customer demand

• May 03, 2023 03 May'23

  BlackBerry offers lucrative incentive for fresh logos

  Vendor claims it has devised a channel first with its latest partner incentive scheme

• April 28, 2023 28 Apr'23

  WatchGuard adds more options to FlexPay

  Vendor responds to channel feedback to ensure it can provide the flexibility partners are looking for

• April 25, 2023 25 Apr'23

  NetApp UK channel boss looking for market share

  The recently appointed channel lead is keen to work closely with partners to unlock more growth

• April 19, 2023 19 Apr'23

  VMware encouraging more managed services sales

  Vendor launches Cross-Cloud managed services to make it easier for partners to dip their toes in MSP waters

• April 13, 2023 13 Apr'23

  HP channel-driven education trade-in scheme rolls into second year

  Vendor looks to get more resellers involved as it embarks on a more ambitious scheme

• April 12, 2023 12 Apr'23

  Schneider Electric bolsters ecommerce partner support

  Vendor adds collaborative partner programme to deliver tailored resources and rewards for participants

• April 04, 2023 04 Apr'23

  Westcon-Comstor launches PartnerCentral marketplace

  After a couple of years of development, the channel player introduces a platform based on partner feedback

• March 29, 2023 29 Mar'23

  BT Wholesale arms channel with mobile SIMs

  Telecoms service provider concludes trial and makes its Complete Mobile offering available to wider partner community

• March 23, 2023 23 Mar'23

  Microsoft responds to feedback with partner programme enhancements

  It’s been six months since its cloud partner programme launched, and in that time the channel has shared its views with the vendor

• March 21, 2023 21 Mar'23

  Making it simple approach paying off for Hitachi Vantara

  Efforts by Hitachi Vantara’s global channel chief to streamline processes and increase partner support have led to increased activity

• March 20, 2023 20 Mar'23

  VMware enhances partner programme

  Vendor looks to encourage its channel to cover the entire customer lifecycle, with more rewards and certifications

• March 10, 2023 10 Mar'23

  HP building on sustainability programme

  Almost two years after the supplier launched Amplify impact, its UK channel boss has indicated there is more to come

• March 01, 2023 01 Mar'23

  ClickUp and Kroll formalise channel offerings

  Firms ClickUp and Kroll are both looking to increase support and rewards for partners engaging through a structured ecosystem and partner programme

• February 15, 2023 15 Feb'23

  ReliaQuest goes all-in on channel

  Cyber security player shares 100% partner commitment at a time that Searchlight Cyber reveals there are emerging opportunities for MSSPs around the dark web

• February 15, 2023 15 Feb'23

  ProofPoint and Gatewatcher ramp up partner programmes

  Cyber security players are looking for growth with channel offerings that increase support and incentives

• February 10, 2023 10 Feb'23

  Shift to Partner Plus more than a programme refresh for IBM

  Big Blue’s recent update to its channel programme was a couple of years in the making, and is about more than the usual tiers, rebates and enablement