News

Channel Partner Programmes

• October 03, 2019 03 Oct'19

  Nuvias putting the emphasis on value

  Distributor kicks off a campaign around adding value for resellers that will run for the next few months

• October 02, 2019 02 Oct'19

  HPE points distribution towards the growing as a service opportunity

  Vendor is sitting down with distributors this week to talk about as a service, SMEs and its channel programmes

• September 27, 2019 27 Sep'19

  Veeam looking to get more partners to gold

  Vendor is keeping the focus on skilling up its partner base and getting them to higher levels in its programme

• September 24, 2019 24 Sep'19

  WatchGuard focusing on verticals as MSP numbers swell

  Security player has seen its managed service provider relationships grow since it reached out to that segment of the channel community

• September 24, 2019 24 Sep'19

  Extreme Networks bringing Aerohive partners into unified programme

  Plans to bring Aerohive partners into a unified programme are close to being made public by Extreme Networks

• September 20, 2019 20 Sep'19

  ScanSource paints a picture of a digital future

  Just weeks after it revealed plans to divest its hardware operation the firm has updated UK partners on the strategy

• September 19, 2019 19 Sep'19

  Quest and SecureAuth look for growth through the channel

  If you have ambitious targets to meet then there is no better way of cranking up the sales activity than deepening relationships with the channel

• September 12, 2019 12 Sep'19

  LogMeIn looking for channel to support UCC suite

  Firm is looking to get partners behind its latest product releases as it increases the focus its on comms and collaboration suite

• September 11, 2019 11 Sep'19

  Are accreditations and certifications channel essentials, or simply nice to have?

  We investigate how important it is for channel businesses to gain industry and vendor certificates

• September 10, 2019 10 Sep'19

  Cyxtera building channel base

  As the business evolves and becomes increasingly indirect the data and security player is keen to work with more resellers

• September 10, 2019 10 Sep'19

  Time to skill up and deepen customer relationships

  The fourth quarter is a key time on the sales front but there are other activities that resellers should engage in to get themselves in a stronger position come the year end

• September 09, 2019 09 Sep'19

  Ivanti steps up channel investment

  Firm makes a raft of improvements designed to increase partner support and increase indirect revenues

• September 04, 2019 04 Sep'19

  CenturyLink expands channel programme across EMEA

  Firm is looking for resellers to sign up after it rolls out a major expansion in the area covered by its channel programme

• August 05, 2019 05 Aug'19

  CybSafe reaps the benefits of turning to the channel

  The security firm has provided an update a year after it made its decision to go in-direct

• July 18, 2019 18 Jul'19

  Nadella: Trust has to be earned every day

  Microsoft CEO uses Inspire keynote to cover the importance of building trusted relationships

• July 16, 2019 16 Jul'19

  Commvault doubles partner rewards with Advantage Programme

  Data management player increasing investment in supporting top partners with fresh channel programme

• July 12, 2019 12 Jul'19

  Microsoft climbs down over IUR changes

  Vendor performs a U-turn in the face of mounting partner opposition over plans to cut back software licenses for internal use

• July 12, 2019 12 Jul'19

  IUR row overshadowing Microsoft Inspire

  Vendor's honesty about the costs of providing partners with licenses dominating the Inspire build-up

• July 04, 2019 04 Jul'19

  Mimecast looking to harvest existing relationships

  Security player uses partner event to highlight the benefits of selling more products and services to existing customers

• July 03, 2019 03 Jul'19

  Aryaka looking at two-tier model

  SD-WAN specialist is keen to sign up distribution partners in the UK before the end of the year

• June 26, 2019 26 Jun'19

  Channel delivers solid growth for Lenovo

  Firm aiming to build on the momentum of its last fiscal year with the channel playing a key role in delivering the growth

• June 21, 2019 21 Jun'19

  Betty Blocks rolls out UK channel programme

  Dutch firm has set up a formal programme for partners just six months after entering the UK market

• June 18, 2019 18 Jun'19

  HPE rolls out Pro series to encourage closer ties with partners

  Vendor hoping that giving the channel access to the same training and tools it provides internal staff will increase collaboration

• June 14, 2019 14 Jun'19

  Advanced thanks channel for delivering growth

  Changing market conditions have played into the hands of software player Advanced and its partners

• June 13, 2019 13 Jun'19

  Splunk encouraging partners to look beyond security

  The vendor's recently appointed EMEA channel boss is keen to get partners selling its technology to more than just security customers

• June 13, 2019 13 Jun'19

  Veeam talks up importance of alliances

  The vendor has held a London partner event this week where the focus was partly on getting partners to appreciate the solutions the wider vendor ecosystem could help deliver

• June 13, 2019 13 Jun'19

  Modular channel approach working at Avaya

  The unified comms specialist has seen the channel engage with its blocks approach with many getting behind numerous specialisations

• June 07, 2019 07 Jun'19

  Edgescan aiming to drive channel growth with Ignite launch

  SaaS specialist has hired a channel executive and launched a programme to increase its indirect business

• May 28, 2019 28 May'19

  Barracuda opens up about channel overhaul

  The vendor has talked about a restructure of its channel and effects of simplifying partner programme

• May 17, 2019 17 May'19

  Alibaba Cloud continues to expand partner ecosystem

  The cloud player continues to sign up partners as it gets ready to bring the message to the UK

• May 15, 2019 15 May'19

  Print players step up channel support

  Epson and Kyocera have both revealed intentions to make life easier for partners

• May 09, 2019 09 May'19

  Open Systems charting a channel course

  SD-WAN specialist has decided that the time is right to become a channel first company and make a push into the UK market

• May 03, 2019 03 May'19

  VMware getting UK partners ready for Connect

  The vendor is rolling out a revised partner programme next year and efforts are already under way to make sure the channel is ready for that development

• May 02, 2019 02 May'19

  Twilio aiming to build channel momentum

  Comms specialist has been on a partner recruitment drive and is looking to keep its indirect business moving forward over the course of this year

• May 01, 2019 01 May'19

  Channel hitting the SME market for Dropbox

  Partners delivered growth for the content and collaboration specialist last year and the foundations are building built to support future efforts

• May 01, 2019 01 May'19

  WatchGuard adds specialisations to partner programme

  The security player has taken steps to try and help partners increase their skill levels with three specialisations

• May 01, 2019 01 May'19

  Michael Dell: Customers need trusted advisors more than ever

  Channel will be “super important” for cutting through complexity, says CEO of the hardware giant

• April 30, 2019 30 Apr'19

  Incoming GTDC CEO stresses positive prospects for distribution

  The incoming boss of the body that represents distributors has spoken of his belief that the best is yet to come from that tier of the channel

• April 30, 2019 30 Apr'19

  Dell gives partner programme a fresh look

  Dell Technologies re-brands programme, encourages cross-selling across portfolio

• April 10, 2019 10 Apr'19

  Vertiv cuts ribbon on fresh partner programme

  Power specialist has taken steps to increase incentives and support for channel partners across EMEA

• April 08, 2019 08 Apr'19

  Tripwire increases support for top tier partners

  Security player rolls out channel programme enhancements including a platinum level

• April 04, 2019 04 Apr'19

  Flashpoint registers significant channel growth

  The business risk specialist has seen the channel numbers rise significantly since it introduced a formal partner programme 18 months ago

• April 03, 2019 03 Apr'19

  Pure Storage rolls out distributor programme

  Storage player looks to formalise relationships with distribution partners across EMEA

• April 03, 2019 03 Apr'19

  VMware shares details of forthcoming partner programme changes

  The vendor has been rebuilding its channel partner programme and has indicated early next year will see the launch of a revised scheme

• March 28, 2019 28 Mar'19

  Aryaka channel boss taking a structured approach

  The recently appointed senior president of worldwide channels at SD-WAN player Aryaka is looking to develop a formal partner programme

• March 22, 2019 22 Mar'19

  Arcserve increasing top tier support

  Data protection specialist's EMEA channel boss is looking to renegerise the partner base and work more closely with those that have been in its corner

• March 21, 2019 21 Mar'19

  Veeam increasing partner collaboration

  Data management player is making this the year it listens more to channel partners

• March 18, 2019 18 Mar'19

  HP increases channel support for EaaS approach

  The vendor has taken steps to make life easier for those partners looking to get involved with Everything as a Service

• March 15, 2019 15 Mar'19

  Channel growth a priority for Juniper Networks

  The vendor's recently appointed EMEA channel head is looking to work more closely with its top tier of partners

• March 14, 2019 14 Mar'19

  HPE puts solution architects at heart of customer engagement

  HPE's Tech Pro programme will bolster technical training and support and equip solution architects for customers’ transformation projects