News
Channel Partner Programmes
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May 18, 2023
18
May'23
Veritas and Dynatrace using programmes to drive channel to cloud
Vendors using training, certifications and incentives to reward those that line up behind their cloud priorities
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May 15, 2023
15
May'23
Alibaba Cloud signals ambitions to bolster global partner network
Firm uses channel event to outline the incentives and support it is offering as part of a push to widen its indirect base
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May 11, 2023
11
May'23
Panasas, DataDome and Zebra leaning on partner programmes
Vendors Panasas, DataDome and Zebra looking to drive growth and line up partners behind technologies experiencing strong customer demand
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May 03, 2023
03
May'23
BlackBerry offers lucrative incentive for fresh logos
Vendor claims it has devised a channel first with its latest partner incentive scheme
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April 28, 2023
28
Apr'23
WatchGuard adds more options to FlexPay
Vendor responds to channel feedback to ensure it can provide the flexibility partners are looking for
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April 25, 2023
25
Apr'23
NetApp UK channel boss looking for market share
The recently appointed channel lead is keen to work closely with partners to unlock more growth
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April 19, 2023
19
Apr'23
VMware encouraging more managed services sales
Vendor launches Cross-Cloud managed services to make it easier for partners to dip their toes in MSP waters
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April 13, 2023
13
Apr'23
HP channel-driven education trade-in scheme rolls into second year
Vendor looks to get more resellers involved as it embarks on a more ambitious scheme
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April 12, 2023
12
Apr'23
Schneider Electric bolsters ecommerce partner support
Vendor adds collaborative partner programme to deliver tailored resources and rewards for participants
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April 04, 2023
04
Apr'23
Westcon-Comstor launches PartnerCentral marketplace
After a couple of years of development, the channel player introduces a platform based on partner feedback
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March 29, 2023
29
Mar'23
BT Wholesale arms channel with mobile SIMs
Telecoms service provider concludes trial and makes its Complete Mobile offering available to wider partner community
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March 23, 2023
23
Mar'23
Microsoft responds to feedback with partner programme enhancements
It’s been six months since its cloud partner programme launched, and in that time the channel has shared its views with the vendor
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March 21, 2023
21
Mar'23
Making it simple approach paying off for Hitachi Vantara
Efforts by Hitachi Vantara’s global channel chief to streamline processes and increase partner support have led to increased activity
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March 20, 2023
20
Mar'23
VMware enhances partner programme
Vendor looks to encourage its channel to cover the entire customer lifecycle, with more rewards and certifications
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March 10, 2023
10
Mar'23
HP building on sustainability programme
Almost two years after the supplier launched Amplify impact, its UK channel boss has indicated there is more to come
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March 01, 2023
01
Mar'23
ClickUp and Kroll formalise channel offerings
Firms ClickUp and Kroll are both looking to increase support and rewards for partners engaging through a structured ecosystem and partner programme
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February 15, 2023
15
Feb'23
ReliaQuest goes all-in on channel
Cyber security player shares 100% partner commitment at a time that Searchlight Cyber reveals there are emerging opportunities for MSSPs around the dark web
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February 15, 2023
15
Feb'23
ProofPoint and Gatewatcher ramp up partner programmes
Cyber security players are looking for growth with channel offerings that increase support and incentives
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February 10, 2023
10
Feb'23
Shift to Partner Plus more than a programme refresh for IBM
Big Blue’s recent update to its channel programme was a couple of years in the making, and is about more than the usual tiers, rebates and enablement
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February 07, 2023
07
Feb'23
IBM channel boss relishes opportunity to grow ecosystem
IBM’s UK and Ireland channel lead is excited by the prospect of making a difference in the role and helping the vendor increase its partner business
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February 07, 2023
07
Feb'23
NetSuite enjoys decent EMEA channel growth
Vendor provides update on how 2022 went for its channel business across the region
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January 31, 2023
31
Jan'23
Kaseya increases channel commitment with boost to MDF and headcount
Vendor enhances global partner programme with focus on enablement and support
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January 25, 2023
25
Jan'23
Channel seen as route to growth for iplicit and Sycope
Vendors iplicit and Sycope look to partners as a way to help drive growth in the UK and extend their market reach
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January 17, 2023
17
Jan'23
Vectra stepping up partner enablement
The detection and response specialist has been focusing on channel recruitment and is now moving into the next stage of enabling those partners to increase growth
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January 05, 2023
05
Jan'23
IBM launches enhanced partner programme
IBM looks to reward those backing its vision by making work quicker and life easier for the channel
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December 21, 2022
21
Dec'22
SCC adds Azure migration to its areas of expertise
Channel player continues to invest in its relationship with Microsoft and gain more expertise
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December 13, 2022
13
Dec'22
Wib signals channel-building intentions
Security player continues with its plans to build a partner network to support growth ambitions across EMEA
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December 13, 2022
13
Dec'22
Nutanix refreshes referral programme to cover all aspects of buying cycle
Vendor is keen to make sure no one misses out with latest changes to its partner reward programme
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December 09, 2022
09
Dec'22
Secureworks embarks on channel-first approach
Security player is determined to put its business through partners and is putting the pieces in place to support that ambition
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December 06, 2022
06
Dec'22
Panzura and XtndNet need partners to fight for justice
A couple of vendors with good intentions are looking to build up their channels
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November 02, 2022
02
Nov'22
Cisco rolls out fresh partner specialisations
Focus is on providing the channel with the opportunity to provide the support customers are searching for
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November 02, 2022
02
Nov'22
Cynet, Palo Alto and Noname Security enhance partner support
Vendors Cynet, Palo Alto and Noname Security are using programmes and training to keep momentum going across their respective channel bases
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October 21, 2022
21
Oct'22
Schneider Electric: Sustainability is a team sport
Vendor Schneider Electric vows to do its bit to help partners get up to speed on establishing a green strategy, and to help customers to meet their own ESG objectives
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October 19, 2022
19
Oct'22
Canalys: Partners have the power
The channel has got to a size and a position where it is a serious industry in its own right – and that will have an impact on ecosystem relationships
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October 18, 2022
18
Oct'22
NetApp ushers in Partner Sphere
Vendor’s partner programme will drive its channel towards the high-revenue areas of cloud and services
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October 17, 2022
17
Oct'22
Context: Resellers value relationship with distribution
Latest tranche of findings from channel watcher reveal a solid partnership between the two tiers
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October 07, 2022
07
Oct'22
Barracuda looks to new CRO to share best practices
Security player’s recently appointed CRO will look at how it can take the best bits of its global channel activities and share them to improve its routes to market
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October 03, 2022
03
Oct'22
MicroScope at 40: Rola Dagher, Dell Technologies
Dell’s channel chief shares her thoughts about the past and future of the channel as MicroScope marks its anniversary
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September 22, 2022
22
Sep'22
Nutanix enhances Elevate programme
Vendor looks to improve profitability and ease sales processes with a number of improvements to its partner programme
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September 15, 2022
15
Sep'22
Claroty bringing in Medigate partners
Operational technology security player is bedding in partners that have come on board following acquisition that took the firm into the healthcare market
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September 07, 2022
07
Sep'22
Kaspersky enhances programme and Mimecast turns to Exclusive
Security vendors make moves to improve life for partners through enhancements and through deepening its distributor relationship
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August 19, 2022
19
Aug'22
VMware unifies partner programme
Enhanced offering from VMware offers more flexibility and support for various channel business models
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August 19, 2022
19
Aug'22
Ingram Micro Cloud rolls out Ultra offering
Subscription offering for channel partners is designed to support those looking for business growth
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August 17, 2022
17
Aug'22
Partners will walk away from vendors if experience drops short
Research from CompTIA has revealed that partner experience is a key factor in determining the strength of a relationship between partners and their vendors
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August 03, 2022
03
Aug'22
Extreme Networks puts emphasis on training
Vendor Extreme Networks enhances partner programme with an emphasis on encouraging partners to get certifications and increase their technical training
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July 26, 2022
26
Jul'22
Specialisations and verticals the NetApp channel approach
Vendor is looking to ensure partners are in a position where they can get deeper into customers and sell a wider solution
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July 21, 2022
21
Jul'22
Deep Instinct partner programme changes making a difference
Security player rolled out fresh offering in May and shares some of the initial reaction to those changes
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July 20, 2022
20
Jul'22
ISV support is the focus at Microsoft Inspire
Vendor’s partner event has included programme updates and enhancements to its commercial marketplace
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July 07, 2022
07
Jul'22
Nerdio enhances support for MSPs
Vendor Nerdio rolls out improved partner programme to make life easier for partners supporting Microsoft Azure environments, and N-able is also bolstering its ability to support CSPs
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July 01, 2022
01
Jul'22
Channel key for Google Cloud
Approach taken by public cloud player shows partners are critical to its growth ambitions