News

Channel Partner Programmes

• April 30, 2025 30 Apr'25

  AWS targeting SME market with channel

  Cloud giant indicates that growing its presence across a segment it believes is largely untapped – SMEs – is a priority

• April 15, 2025 15 Apr'25

  Innov8 and Sage mark 25 years of partnership

  The channel player and vendor provide an example of trust and value over more than two decades

• April 04, 2025 04 Apr'25

  Channel catch-up: News in brief

  Find out what developments there have been this week at SentinelOne, Softcat, TD Synnex, Bugcrowd, Hornetsecurity, Unframe and Climb

• April 02, 2025 02 Apr'25

  Arrow rolls out AI accelerator programme

  Distributor increases support for partners looking to develop skills and take advantage of artificial intelligence technology, as well as identifying where to pitch solutions to customers

• March 28, 2025 28 Mar'25

  Channel catch-up: News in brief

  Developments this week at Logpoint, CrowdStrike, LevelBlue, IFT, Omnissa, Bitdefender and Techs + Together

• March 28, 2025 28 Mar'25

  Pure Storage responds to partner calls for increased profitability

  Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme

• March 26, 2025 26 Mar'25

  Gigamon works with partners to cut through the noise

  There are numerous observability options, but the pressure on customers is increasing and demand for vendors and partners to deliver a solid service has grown in importance

• March 20, 2025 20 Mar'25

  SonicWall and Azul note channel momentum

  Vendors share details of how the channel drove sales in 2024

• March 20, 2025 20 Mar'25

  What HP’s Amplify announcements mean for UK partners

  The vendor’s UK&I channel lead talks us through the changes that were announced this week

• March 19, 2025 19 Mar'25

  HP announces improved compensation package

  Vendor’s Amplify event used to talk of increased benefits, greater artificial intelligence support and progress on sustainability programme

• March 14, 2025 14 Mar'25

  Channel catch-up: News in brief

  Developments this week at Exertis Supplies, Softcat, Konica Minolta Business Solutions, Fivetran, SUSE and Centreon

• March 11, 2025 11 Mar'25

  SailPoint expands MSP programme

  Security player widens the customer base its managed service provider partners can go after

• March 11, 2025 11 Mar'25

  Climb’s AI Academy coming to UK and Ireland

  Distributor shares 2024 financial update and indicates its AI Academy scheme launched in Germany last autumn will be coming to the UK and Ireland later this year

• March 07, 2025 07 Mar'25

  Channel catch-up: News in brief

  Developments this week at Schneider Electric and OVHcloud, while SonicWall and Sophos talk MDR

• March 03, 2025 03 Mar'25

  Elastic building out increased channel support

  Vendor Elastic’s recently appointed partner lead is keen to develop and enhance relationships to work more closely with its channel and increase its support

• February 28, 2025 28 Feb'25

  Channel catch-up: News in brief

  Developments this week at Nebula, Everything Tech Group, Check Point, monday.com, Scality, Horizon3.ai, TD Synnex, DTP Group and CrowdStrike

• February 17, 2025 17 Feb'25

  Rapid7 channel programme emerges from partner dialogue

  Security player’s director of global partner programmes outlines the process and ambitions that supported its recently launched PACT offering

• February 14, 2025 14 Feb'25

  Channel catch-up: News in brief

  Geographic expansion, partner programmes, fresh warehouses and attempts to increase trust levels in artificial intelligence have all been happening over the past few days

• February 06, 2025 06 Feb'25

  Thales encouraging wider portfolio sales

  Security player introduces fresh partner programme to make it easier for the channel to sell across products, including the fruits of the Imperva acquisition

• February 05, 2025 05 Feb'25

  Dell shares details of 2025 partner programme

  Focus is on artificial intelligence, PC refresh, storage and collaborating more closely with the channel to support growth

• January 27, 2025 27 Jan'25

  Red Hat adds more distributor and ISV support

  Red Hat’s partner programme enhancements look to add to improvements and modular structure that was introduced in 2024

• January 23, 2025 23 Jan'25

  Gigamon increasing channel support

  The security player has responded to feedback and increased the discounts available to those that drive growth

• January 22, 2025 22 Jan'25

  ServiceNow ramps up partner incentives around AI

  ServiceNow uses its channel event to announce a number of enhancements to reward specialists in areas of artificial intelligence

• January 21, 2025 21 Jan'25

  Halcyon launches partner programme and appoints Distology

  Security player looks for channel growth in the UK with increased support and distributor move

• January 17, 2025 17 Jan'25

  Citrix hands Arrow exclusive mid-market role in Europe

  Software player Citrix gives distributor the responsibility for growing and supporting channel partners focused on that customer base

• January 15, 2025 15 Jan'25

  Zyxel, Trellix and Picus improve partner programme offerings

  Vendors rewarding and supporting partners that get involved with key products and widen routes to market

• December 23, 2024 23 Dec'24

  2024 review: Main themes in the channel

  MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months

• December 18, 2024 18 Dec'24

  MirrorWeb plans channel expansion

  Archiving specialist MirrorWeb is looking to increase the volume of business generated by partners in 2025

• December 17, 2024 17 Dec'24

  Channel moves: Who’s gone where?

  Changes and moves announced at Computacenter, Genesys, The Noledge Group, Forcepoint and CirrusHQ

• December 11, 2024 11 Dec'24

  Okta progressing with partner-first strategy

  Identity player shares progress update a couple of months after it went all-in with the channel

• December 06, 2024 06 Dec'24

  AvePoint growing an aware channel community

  The vendor’s UK channel lead shares an update on progress to increase communication with partners

• December 04, 2024 04 Dec'24

  Quocirca: Print industry must promote remanufactured goods programmes

  Printer world continuing to improve its green position through a range of internal and external moves, but there needs to be more promotion of remanufactured goods

• November 19, 2024 19 Nov'24

  Nasuni cuts ribbon on enhance partner programme

  Data player Nasuni adds to a list of vendors, including Mimecast, that has chosen to enhance or launch fresh offerings

• November 08, 2024 08 Nov'24

  Illumio listens to partner feedback and rolls out programme enhancements

  Security player Illumio has taken feedback from partners on board and has introduced a number of additions to its Enlighten offering

• November 04, 2024 04 Nov'24

  Arrow amplifies cloud opportunities

  Channel player Arrow cuts ribbon on a programme designed to get more partners able to sell and support cloud technologies

• October 30, 2024 30 Oct'24

  Cisco executive outlines rationale of partner programme changes

  EMEA president shares insights into why the vendor needs to update its approach and why delivering customer value is the route to success

• October 30, 2024 30 Oct'24

  Cisco signals fresh partner programme

  Vendor Cisco announces its 360 offering, with its channel given a 15-month transition period to get ready for the changes

• October 25, 2024 25 Oct'24

  Lenovo points partners in the direction of growth areas

  Roll-out of tailored journeys with 360 framework enhancements indicate where the vendor expects success to come from

• October 17, 2024 17 Oct'24

  Okta bolsters support to drive partner-first strategy

  Security player Okta is keen to increase the volume of business going via partners and has enhanced the enablement it provides

• October 09, 2024 09 Oct'24

  Barracuda steps up partner enablement

  Barracuda enhances support for its channel, with a focus on extending security support for technical specialists

• October 03, 2024 03 Oct'24

  Sophos steps up partner training as skill gaps continue

  Security player Sophos rolls out more education for the channel at a time when customer security skills continue to be in short supply

• October 02, 2024 02 Oct'24

  Azul benefits from indirect strategy

  Azul updates progress made as a result of expanding its channel base and its plans to increase support

• September 26, 2024 26 Sep'24

  HPE unifies channel team to improve experiences

  Vendor brings channel staff under one umbrella in response to partner feedback

• September 25, 2024 25 Sep'24

  Pure Storage arms UK channel with greater insights

  Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence

• September 16, 2024 16 Sep'24

  EasyDMARC planning to invest in channel

  Security player will use some of its recently secured funding to build out the support it can provide to partners

• September 10, 2024 10 Sep'24

  NetSPI chasing down significant channel growth

  Vendor shares update on how its partner-first approach has been progressing through the year

• September 04, 2024 04 Sep'24

  Schneider Electric welcomes European channel chief

  Schneider Electric shuffles its executive pack and brings in an experienced channel leader to run its partner efforts in Europe

• August 22, 2024 22 Aug'24

  HPE enabling channel to tap into AI opportunity

  Vendor is providing support working to make sure its partners can deliver its AI technology offerings

• August 14, 2024 14 Aug'24

  TD Synnex adds more UK support to Cisco Security Club

  Distributor revises community offering to support partners keen to improve their capabilities

• August 08, 2024 08 Aug'24

  Jamf cuts ribbon on global partner programme

  Apple specialist formalises support for partners globally with scheme that will be available in 70 countries