News

Channel Partner Programmes

• August 14, 2024 14 Aug'24

  TD Synnex adds more UK support to Cisco Security Club

  Distributor revises community offering to support partners keen to improve their capabilities

• August 08, 2024 08 Aug'24

  Jamf cuts ribbon on global partner programme

  Apple specialist formalises support for partners globally with scheme that will be available in 70 countries

• August 06, 2024 06 Aug'24

  Westcon-Comstor uses data to generate additional partner business

  Distributor Westcon-Comstor shares the progress made in its fiscal year with its data sharing programme that identifies opportunities

• August 05, 2024 05 Aug'24

  IBM welcomes back Gill as UK channel lead

  Big Blue brings back former long-time staffer Andrew Gill to run its channel operations in UK&I, with a brief including enabling more partner adoption of AI

• July 31, 2024 31 Jul'24

  Darktrace and Veracode enhancing partner programmes

  Security vendor responds to channel feedback and rolls out enhanced options to support collaboration and encourage skills development

• July 29, 2024 29 Jul'24

  SCC gains security recognition from Microsoft

  Channel player SCC receives approval from Microsoft for its ability to provide managed detection and response services

• July 16, 2024 16 Jul'24

  Schneider expands support on datacentre and infrastructure front

  Power specialist Schneider adds more certifications for partners as they look to develop areas of expertise

• June 20, 2024 20 Jun'24

  Pure harnesses AI to enhance partner processes

  Vendor unveils range of enhancements to provide its channel with greater insights and growth opportunities

• June 20, 2024 20 Jun'24

  Thales driving channel integration after Imperva addition

  The channel chief at Thales talks about the benefits of prioritising talking to the partner bases of both vendors with a single voice

• June 19, 2024 19 Jun'24

  HPE puts the focus on enabling channel to sell AI

  Vendor uses shindig in Las Vegas to roll out competency and talk of increased support for those keen to take advantage of the surge of interest in artificial intelligence

• June 18, 2024 18 Jun'24

  Riverbed cuts ribbon on ONE programme

  Vendor combines introduction of fresh partner scheme with the launch of its AI observability platform

• June 05, 2024 05 Jun'24

  ANS opens apprenticeship scheme to channel

  Firm adds its apprenticeship academy to the range of benefits available for its indirect partners to tap into

• May 31, 2024 31 May'24

  M247 enhances channel offering and looks to bolster London activity

  Cloud player rolls out updated partner programme and a promotion designed to get customers in the capital spending with the channel

• May 14, 2024 14 May'24

  Cradlepoint enhances MSP programme

  Networking player Cradlepoint improves managed service offering to encourage more partners to get behind 5G

• April 26, 2024 26 Apr'24

  AI not yet making a channel marketing impact

  Lack of guidelines, concerns over data, and a failure to deliver compelling results are hindering adoption of artificial intelligence tools

• April 25, 2024 25 Apr'24

  Consolidation and growth are key MSP market trends

  Market analysis from tech investment player reveals the factors underpinning continued growth on both sides of the Atlantic

• April 24, 2024 24 Apr'24

  TD Synnex launches group to focus on AI

  Distributor forms group to bring together businesses and individuals with different skills and resources to maximise benefits of artificial intelligence

• March 27, 2024 27 Mar'24

  Goldilock makes move to channel-first model

  Security player views partners as best way to grow business and brings on board expertise to support shift

• March 21, 2024 21 Mar'24

  Microsoft shares progress in getting the channel to embrace AI

  Vendor reveals the activity it has inspired in the channel since promoting artificial intelligence with partner programmes last summer

• March 20, 2024 20 Mar'24

  OVHcloud sounds the call for microservices partners

  Lack of customer skills has created a need for more services to be available around Docker and Kubernetes

• March 18, 2024 18 Mar'24

  Juniper enhances programme with increased MSP support

  Networking vendor is hoping a strategy of providing AI-capable products and a supportive programme will enable partners to deliver more growth

• March 15, 2024 15 Mar'24

  Coterie launches channel marketing academy

  Marketing specialist introduces courses designed to help improve and develop marketing skills across the channel

• March 14, 2024 14 Mar'24

  Channel struggling to unlock data insights

  High volumes of information from various sources are underlining attempts to grow revenues, according to findings from Westcon-Comstor

• March 05, 2024 05 Mar'24

  Focus on margin and technical enablement as Barracuda enhances programme

  Security vendor has updated its three-month-old programme in response to feedback and with a view to improving channel profitability

• February 29, 2024 29 Feb'24

  Konica Minolta Business Solutions marks year of partner growth

  Anniversary of supplier’s partner programme provides opportunity for update on progress with indirect business

• February 21, 2024 21 Feb'24

  Infinigate adds DX depth and Evolve IP continues partner recruitment

  Distributor rolls out fresh service offering while telecoms player reveals latest MSP to join ranks

• February 21, 2024 21 Feb'24

  SailPoint cuts ribbon on MSP programme

  Security player keen to get partners to solve more customer identity-related challenges

• February 09, 2024 09 Feb'24

  Distributors play key role in sustainability

  Given its position as a supplier of products and services, and its trusted relationship with vendors, disties are in a pivotal position

• February 07, 2024 07 Feb'24

  Heath to become Dell’s UK channel lead

  With Rob Tomlin leaving the business, Dell has looked internally to find a replacement to drive the partner business forward

• February 06, 2024 06 Feb'24

  Dell looks for growth with partner programme enhancements

  Supplier keen to use improved rewards and simplified processes to garner further channel growth

• February 06, 2024 06 Feb'24

  Dell encourages GenAI involvement with partner competency

  One of the features of the enhanced Partner programme was the launch of a process to validate those up to speed on the technology

• February 02, 2024 02 Feb'24

  Own, Check point and TD Synnex offering programmes and support

  The latest examples of how vendors and distributors support channel growth illustrate the importance of incentives and rewards

• January 26, 2024 26 Jan'24

  AWS introduces SME partner competency

  Cloud player reacts to small and medium customer requirements for dedicated support with the launch of a targeted option

• January 24, 2024 24 Jan'24

  SCC joins Microsoft Intelligent Security Association

  Channel player becomes member of a select group of managed service players helping to shape the response to growing security threats

• January 24, 2024 24 Jan'24

  Fresh Microsoft benefits packages aim to support partner growth

  Vendor outlines three support packages for different stages of channel development

• January 23, 2024 23 Jan'24

  IBM marks a year of Partner Plus

  Vendor shares progress made over 2023, along with enhancements and plans to keep working on improving channel relationships

• January 18, 2024 18 Jan'24

  Red Hat cuts ribbon on customer-led channel programme

  Invite-only channel programme designed to provide certified resellers with access to rewards, training and marketing assistance

• January 18, 2024 18 Jan'24

  Exclusive Networks rolls out collaborative marketing community

  Distributor Exclusive Networks recognises the need for channel marketers to share best practices and work together

• January 11, 2024 11 Jan'24

  Dell shuffles channel management

  Denise Millard adds to her responsibilities as vendor starts the year with a rejigging of its team structure

• January 09, 2024 09 Jan'24

  Aryaka champions channel contribution to growth

  Networking player shares details of rising channel contributions and impact of partner programme

• December 14, 2023 14 Dec'23

  Jamf stepping up channel enablement

  Apple specialist Jamf views arming partners with more support as a critical part of its drive to increase partner revenues in 2024

• December 13, 2023 13 Dec'23

  Vast Data channel boss ramping up support for partners

  Plans for a fresh partner programme, more services options and increased support for those keen to get involved with AI all on the cards for early next year

• November 23, 2023 23 Nov'23

  Aptum expanding channel ecosystem

  Recently appointed channel executive outlines plans to increase the cloud player’s routes to market

• November 10, 2023 10 Nov'23

  Security vendors ramp up MSP support

  Check Point, Acronis, Malwarebytes and ManageEngine increase options for managed service providers

• November 09, 2023 09 Nov'23

  Cisco unveils major partner incentive enhancements

  Vendor uses channel event to outline changes that will provide more rewards to those that sell solutions and support customers

• November 01, 2023 01 Nov'23

  The example of iQuila shows need for more channel open mindedness

  SDN specialist has found the channel lacking a sense of adventure when it comes to working with a fresh vendor

• November 01, 2023 01 Nov'23

  AWS looking for more channel growth

  Senior partner leader at AWS shares the vision for widening relationships and working with generative AI to unlock more opportunities

• October 12, 2023 12 Oct'23

  Rubrik, ManageEngine and LogRhythm expanding channel reach

  Vendors take steps to support, increase and expand their channel activities to drive further growth

• October 11, 2023 11 Oct'23

  Google encouraging partners to embrace generative AI

  Cloud giant unveils a number of partner programme enhancements as it looks to support more of a push into artificial intelligence

• October 05, 2023 05 Oct'23

  Schneider Electric hands partners sustainability SaaS

  Vendor continues to support partners with tools to identify, measure and ultimately reduce carbon emissions