News

Channel Partner Programmes

• November 05, 2025 05 Nov'25

  Netgear cuts ribbon on programme as Sharp rebrands

  Networking vendor looks to support partners with revised programme, while Sharp is hoping a unification of brands will make life easier for its channel

• November 05, 2025 05 Nov'25

  Cisco provides training to prepare for 360 arrival

  Cisco is providing training, marketing materials and increased access to AI tools as it readies partners for the arrival of its fresh programme

• November 04, 2025 04 Nov'25

  Cisco channel chief talks 360, AI and partner value

  As the vendor pulls thousands of its partners together for its summit, its recently installed channel leader shares his thoughts on a range of issues

• October 20, 2025 20 Oct'25

  Workday moving towards being a partner-first organisation

  ERP specialist Workday has put the effort into growing its channel ecosystem and establishing support for SIs, ISVs, VARs and disties

• October 17, 2025 17 Oct'25

  Channel catch-up: News in brief

  Developments this week at ANS, Hammer, e92plus, TD Synnex, Intermedia, LevelBlue, Barracuda and Westcon-Comstor

• October 15, 2025 15 Oct'25

  Mimecast channel boss outlines strategy

  With three months under his belt as worldwide channel chief at the security player, Micheal McCollough shares his priorities

• October 15, 2025 15 Oct'25

  Bytes navigates challenges in H1

  Channel player indicates it has been adapting to Microsoft partner programme changes and a tough economy

• October 15, 2025 15 Oct'25

  GTIA looking for membership growth

  Industry association GTIA is looking to ramp up its membership numbers and geographical coverage next year

• October 10, 2025 10 Oct'25

  Channel catch-up: News in brief

  Developments this week at Westcon-Comstor, Phoenix Software, Allied Telesis, Barracuda Networks and Google Cloud

• October 10, 2025 10 Oct'25

  Canalys: The spotlight falls on partner programmes

  The days of ‘pack and plaque’ are coming to an end, with points-based systems that move away from rewarding transactions the emerging approach

• October 06, 2025 06 Oct'25

  A year of channel progress at Jamf

  As the vendor sits down with partners this week at its event in Denver, a senior channel executive has talked of efforts made to improve its partner ecosystem

• September 19, 2025 19 Sep'25

  Channel catch-up: News in brief

  Developments this week at Exertis Enterprise, Kite Distribution, e92spark, Akamai Technologies, Inforcer and Asanti Data Centres

• September 17, 2025 17 Sep'25

  Kaspersky looking for MSP growth

  Security vendor Kaspersky is on a mission to increase the number of managed service providers it works with

• September 08, 2025 08 Sep'25

  Q&A: Stuart Robson-Frisby, Netwrix

  The firm’s recently appointed worldwide head of channel shares his thoughts on where partners are heading and his plans for the business

• September 05, 2025 05 Sep'25

  Channel catch-up: News in brief

  Developments of note this week at Synaxon, Ricoh Europe, Zyxel Networks, SentinelOne and Sharp

• August 28, 2025 28 Aug'25

  Nebula launches engineering initiative

  Services specialist offers verified framework to ensure those working with customers meet the required standard

• August 15, 2025 15 Aug'25

  Channel catch-up: News in brief

  Developments this week at ANS, Node4, Cohesity, Phoenix Software, Dell and Chainguard

• August 08, 2025 08 Aug'25

  Channel catch-up: News in brief

  Developments this week at Lenovo, Exertis Enterprise, Phoenix Software, NTT DATA and WatchGuard Technologies

• August 06, 2025 06 Aug'25

  OVHcloud rejigs partner team and increases support

  Cloud player makes a fresh hire and a couple of promotions to change the lineup responsible for delivering partner programmes

• August 04, 2025 04 Aug'25

  Channel moves: Who’s gone where?

  Moves of note at CDW, Nexer Enterprise Applications, GCX Managed Services and Sweep

• August 01, 2025 01 Aug'25

  Channel catch-up: News in brief

  Developments this week at TD Synnex, Insight Enterprises, Kite Distribution, Cynomi, Fortinet and Confluent

• August 01, 2025 01 Aug'25

  SentinelOne preparing partners for programme

  The cloud security player is working with its channel to ensure they are taking advantage of PartnerOne

• July 30, 2025 30 Jul'25

  GTDC: Improving vendor distribution onboarding will accelerate results

  Distribution organisation GTDC has shared research with suggestions of best practices that the industry can follow to improve the environment around signing partners

• July 23, 2025 23 Jul'25

  Red Hat announces range of partner programme enhancements

  Red Hat refreshes specialisations and rebates, along with stepping up available marketing support, in its announcement of enhancements

• July 04, 2025 04 Jul'25

  Channel catch-up: News in brief

  Developments of note at Dell, Gamma Communications, Bytes, TD Synnex, LevelBlue, Crayon, Trend Micro and Brother UK

• June 30, 2025 30 Jun'25

  Netgear looks to channel to drive business division growth

  Networking player Netgear keen to build on momentum in sales to a growing SME customer base

• June 27, 2025 27 Jun'25

  Working Together for Channel Success: Analysts discuss security, partner programmes, sustainability

  The topics of security, sustainability and the need for evolving partner programmes were discussed at the partner event

• June 25, 2025 25 Jun'25

  Jitterbit expanding indirect business

  Artificial intelligence and automation expert cuts ribbon on partner programme as it looks to generate more revenues via the channel

• June 20, 2025 20 Jun'25

  Channel catch-up: News in brief

  Developments this week at AvePoint, Nebula Global Services, Pulsant, Skyhawk Security and HackerOne

• June 17, 2025 17 Jun'25

  Partners embracing Rapid7’s training

  Security player’s channel head provides an update on the reaction to partner programme changes the vendor introduced earlier this year

• June 10, 2025 10 Jun'25

  Docusign rolls out fresh programme to arm partners with IAM answers

  Agreement management specialist enhances channel offering in reaction to changing market dynamics

• June 06, 2025 06 Jun'25

  Channel catch-up: News in brief

  Developments this week at Infinigate Group, Assured Data protection, Diliko, N-able, Coro and Quantum Dice

• May 30, 2025 30 May'25

  Channel catch-up: News in brief

  Developments this week at Distology, Bitdefender, Alcatel-Lucent Enterprise, TD Synnex and Xledger UK

• May 29, 2025 29 May'25

  HP: Partners key to delivering sustainability

  Vendor HP provides an update on the continuing demand from customers for green technology and the role its channel plays in supporting those needs

• May 23, 2025 23 May'25

  Channel catch-up: News in brief

  Developments this week at Kiteworks, CrowdStrike, Exertis, e92plus, Climb Channel Solutions UK, Pulsant and Westcon-Comstor

• May 16, 2025 16 May'25

  Cisco prepares partners for its 360 partner programme

  Halfway through the time between announcement and launch of the fresh channel programme, Cisco’s UK channel boss is busy supporting partners through the transition

• May 13, 2025 13 May'25

  Sophos rolls out MSP Elevate

  Programme for managed service providers aims to support those committed to delivering growth

• May 09, 2025 09 May'25

  Channel catch-up: News in brief

  Developments this week at Assured Data Protection, Acer, Canon, UiPath and Coro

• May 08, 2025 08 May'25

  Climb increases AI support

  Distributor looks to guide partners from start to selling to get more comfortable pitching artificial intelligence offerings

• May 02, 2025 02 May'25

  Channel catch-up: News in brief

  Before the week ends, there’s time to note what’s happened at Westcoast, ALSO, TD Synnex, Ricoh Europe and iomart

• April 30, 2025 30 Apr'25

  AWS continues to strengthen commitment to partners

  A senior channel executive at Amazon Web Services shares insights into where the cloud giant has been gaining ground with its ecosystem

• April 30, 2025 30 Apr'25

  AWS targeting SME market with channel

  Cloud giant indicates that growing its presence across a segment it believes is largely untapped – SMEs – is a priority

• April 15, 2025 15 Apr'25

  Innov8 and Sage mark 25 years of partnership

  The channel player and vendor provide an example of trust and value over more than two decades

• April 04, 2025 04 Apr'25

  Channel catch-up: News in brief

  Find out what developments there have been this week at SentinelOne, Softcat, TD Synnex, Bugcrowd, Hornetsecurity, Unframe and Climb

• April 02, 2025 02 Apr'25

  Arrow rolls out AI accelerator programme

  Distributor increases support for partners looking to develop skills and take advantage of artificial intelligence technology, as well as identifying where to pitch solutions to customers

• March 28, 2025 28 Mar'25

  Channel catch-up: News in brief

  Developments this week at Logpoint, CrowdStrike, LevelBlue, IFT, Omnissa, Bitdefender and Techs + Together

• March 28, 2025 28 Mar'25

  Pure Storage responds to partner calls for increased profitability

  Vendor Pure Storage demonstrates that it has recognised the needs of its channel and is prepared to invest in rewarding growth through its enhanced programme

• March 26, 2025 26 Mar'25

  Gigamon works with partners to cut through the noise

  There are numerous observability options, but the pressure on customers is increasing and demand for vendors and partners to deliver a solid service has grown in importance

• March 20, 2025 20 Mar'25

  SonicWall and Azul note channel momentum

  Vendors share details of how the channel drove sales in 2024

• March 20, 2025 20 Mar'25

  What HP’s Amplify announcements mean for UK partners

  The vendor’s UK&I channel lead talks us through the changes that were announced this week