News

Channel Partner Programmes

• April 09, 2020 09 Apr'20

  Helping existing customers is key for Forcepoint channel

  Recently appointed EMEA vice-president of sales shares his view of how Forcepoint channel will get through the coronavirus and grow in the future

• April 08, 2020 08 Apr'20

  F5 on the hunt for DevOps channel specialists

  Security player is keen to make sure it has the resellers signed up to support its recent acquisitions

• April 07, 2020 07 Apr'20

  SonicWall enhances MSSP proposition

  Security player continues to develop the support it can provide to the growing managed security services provider community

• April 06, 2020 06 Apr'20

  Exclusive Networks sets up coronavirus support hub

  Distributor steps up support it can provide resellers during these difficult times

• April 03, 2020 03 Apr'20

  Coronavirus: Extreme makes partner programme changes to up support

  Extreme Networks has become the latest vendor to use the tools in its partner programme to increase the support it can give resellers in this difficult time

• April 02, 2020 02 Apr'20

  Coronavirus: HP increases partner support

  Vendor reacts to the ongoing pandemic with moves designed to make life easier for partners and their customers

• March 19, 2020 19 Mar'20

  Fortinet offers partner flexibility with Engage programme

  Security player Fortinet has launched its partner programme with a conscious move to provide several options for partners looking to work with the vendor

• March 18, 2020 18 Mar'20

  Covid-19: Suppliers arm the channel with free options

  A range of suppliers have responded to the spread of coronavirus by making their technology free for partners to deliver for a limited time

• March 17, 2020 17 Mar'20

  Maplin boss looking to extend supply chain

  The managing director of online electronics retailer Maplin is looking to grow the business, accepting that it will need to widen its supplier network

• March 12, 2020 12 Mar'20

  StorageCraft and eSentire increase channel focus

  Vendors StorageCraft and eSentire have indicated that they will double-down on channel efforts as they look for more growth across the rest of 2020

• March 12, 2020 12 Mar'20

  Stritt appointment adds to momentum at SentinelOne

  Endpoint security specialist continues to add depth to its EMEA operations with the introduction of a seasoned channel chief

• March 11, 2020 11 Mar'20

  Cloud security concerns remain an issue

  The argument that cloud security has been dealt with appear premature, according to research

• March 10, 2020 10 Mar'20

  HPE marks a year of the Tech Pro Community

  Vendor shares progress on growth numbers and interactions within its tech community

• March 10, 2020 10 Mar'20

  Giacom, Renewtrak and Apstra reach out to partners

  Activity to reach out to partners continues as distributors and vendors look to extend market influence

• March 06, 2020 06 Mar'20

  Commvault channel chief looking to increase relevance

  This is going to be a big year for Commvault’s channel chief, Mercer Rowe, as he looks to ensure that partners get the message about the benefits of working with the vendor

• March 04, 2020 04 Mar'20

  Riverbed refocuses on its roots

  Vendor returns to the core business that made its reputation, with partners being encouraged to embrace performance and visibility strategy

• March 03, 2020 03 Mar'20

  VMware cuts the ribbon on Partner Connect

  The supplier has been getting partners ready for the launch of its revised programme, and has indicated that hundreds have already gained top-tier status

• February 28, 2020 28 Feb'20

  HP Reinvent joins list of partner events hit by Covid-19

  Vendor is the latest to react to the ongoing spread of coronavirus by opting to move its channel event to later in the year

• February 19, 2020 19 Feb'20

  GTDC CEO: Promoting the value of distribution

  Boss of the Global Technology Distribution Council promotes the value that its membership can bring in a world of virtual distribution

• February 14, 2020 14 Feb'20

  Forescout responds to partner feedback with Envision programme

  Security player looks to improve life for partners with more predictability and greater levels of support

• February 14, 2020 14 Feb'20

  Simmonds takes channel leadership role at HPE

  Vendor chooses to promote from within as it continues to put the right executives in place across a unified sales operation

• February 06, 2020 06 Feb'20

  Avaya kicks off partner recruitment for UCaaS launch

  Avaya previews first unified communications-as-a-service product Cloud Office following partnership with RingCentral

• February 05, 2020 05 Feb'20

  Dell aiming to make things simple in 2020

  Vendor introduces simplified management structure, clearer rebate structures and improved online tools to support partner growth

• February 04, 2020 04 Feb'20

  Lexmark unifies partner programmes under Connect banner

  Printer player looks to make life easier and more profitable for partners with launch of fresh global programme

• February 03, 2020 03 Feb'20

  Check Point increasing subscription revenues

  Just a few days after launching a fresh worldwide partner programme the security vendor has revealed the growth in its subscription offerings

• January 30, 2020 30 Jan'20

  Partners driving growth at Microsoft, SnapLogic and Scale Computing

  A trio of vendors have shared their latest quarterly results with the channel getting a mention

• January 29, 2020 29 Jan'20

  Resellers look to distribution to underpin 2020 ambitions

  Context shares more findings from its ChannelWatch report with resellers looking for more support from their distie partners

• January 24, 2020 24 Jan'20

  BETT: HP hits the road to support educational partners

  Vendor aims to get its education offerings out in front of customers and support resellers across the country

• January 06, 2020 06 Jan'20

  LogicMonitor planning to invest in partners

  It's been almost a full twelve months since the AIOps player launched its channel programme and it is looking to build on that over the course of 2020

• December 19, 2019 19 Dec'19

  VMware arming channel with skills to unlock digital opportunities

  Reaping the digital transformation rewards is more than just an IT conversation and VMware's UK channel chief is taking an approach based on helping partners increase their capabilities

• December 18, 2019 18 Dec'19

  Canalys reveals its Channel Champions

  Analyst house places 12 vendors in the champions category for delivering high levels of support to partners

• December 17, 2019 17 Dec'19

  Consenna gearing up for HP for Education programme

  Channel player ready to support the eighth year of the vendor's education trade-in programme

• November 29, 2019 29 Nov'19

  Veeam UK channel boss looking to widen partner support

  The recently installed UK channel boss is planning to increase the support it offers a wider number of partners as well as looking to exploit its alliances for the benefit of resellers

• November 27, 2019 27 Nov'19

  Q&A: Rob Tomlin, vice-president of channels UK&I, Dell Technologies

  As Rob Tomlin completes his first year as UK channel chief at Dell, it's a good time to reflect on the progress made and future goals

• November 22, 2019 22 Nov'19

  GTDC: Distribution set for continued growth

  The industry group has released the findings of its 2025 research indicating that the future for distribution is looking positive

• November 20, 2019 20 Nov'19

  Cohesity, Extreme and Cloudera enhancing partner programmes

  Just like waiting for buses it's turning out to be the week when numerous channel partner programme refreshes all turn up

• November 04, 2019 04 Nov'19

  HPE supports as a service shift with partner programme enhancements

  To support the ambition to offer as a service across the portfolio by 2022 HPE has started to make changes to its partner programme

• October 29, 2019 29 Oct'19

  NetSuite makes “largest ever” investment in channel

  ERP software vendor outlines new partner programme

• October 28, 2019 28 Oct'19

  Webroot putting the ground work in before 2020 programme launch

  The security player's channel chief has been spending the months post the Carbonite acquisition getting a firm grip on its indirect business

• October 22, 2019 22 Oct'19

  New Commvault channel chief promises partners greater stability

  Mercer Rowe’s pledge of no more “knee-jerk reactions” welcomed by partners

• October 21, 2019 21 Oct'19

  Forcepoint in a rush to make a channel difference

  Security player is turbo-charging its efforts to put structures in place to work with partners

• October 17, 2019 17 Oct'19

  Fresh image and roadmap “breathe new life” into Commvault

  Commvault unveils new look and product strategy under CEO Sanjay Mirchandani

• October 15, 2019 15 Oct'19

  Nutanix reassures channel in transition to software company

  Nutanix launches partners services programme and pushes OEM relationships

• October 15, 2019 15 Oct'19

  Webroot and Carbonite to re-launch channel programme in 2020

  Webroot talks merging channel organisations following its acquisition by Carbonite in March

• October 14, 2019 14 Oct'19

  Nutanix announces back-end rebate increases

  Vendor looks to get partner compensation “on a par” with competitors

• October 08, 2019 08 Oct'19

  Forcepoint using platinum and services to up consultancy levels

  Security player is adding more depth to its channel programme with a couple of enhancements

• October 03, 2019 03 Oct'19

  Telstra looking for channel growth after turning purple

  The recent launch of Telstra Purple will give the comms specialist the opportunity to provide the channel with more support

• October 03, 2019 03 Oct'19

  Nuvias putting the emphasis on value

  Distributor kicks off a campaign around adding value for resellers that will run for the next few months

• October 02, 2019 02 Oct'19

  HPE points distribution towards the growing as a service opportunity

  Vendor is sitting down with distributors this week to talk about as a service, SMEs and its channel programmes

• September 27, 2019 27 Sep'19

  Veeam looking to get more partners to gold

  Vendor is keeping the focus on skilling up its partner base and getting them to higher levels in its programme

• September 24, 2019 24 Sep'19

  WatchGuard focusing on verticals as MSP numbers swell

  Security player has seen its managed service provider relationships grow since it reached out to that segment of the channel community

• September 24, 2019 24 Sep'19

  Extreme Networks bringing Aerohive partners into unified programme

  Plans to bring Aerohive partners into a unified programme are close to being made public by Extreme Networks

• September 20, 2019 20 Sep'19

  ScanSource paints a picture of a digital future

  Just weeks after it revealed plans to divest its hardware operation the firm has updated UK partners on the strategy

• September 19, 2019 19 Sep'19

  Quest and SecureAuth look for growth through the channel

  If you have ambitious targets to meet then there is no better way of cranking up the sales activity than deepening relationships with the channel

• September 12, 2019 12 Sep'19

  LogMeIn looking for channel to support UCC suite

  Firm is looking to get partners behind its latest product releases as it increases the focus its on comms and collaboration suite

• September 11, 2019 11 Sep'19

  Are accreditations and certifications channel essentials, or simply nice to have?

  We investigate how important it is for channel businesses to gain industry and vendor certificates

• September 10, 2019 10 Sep'19

  Cyxtera building channel base

  As the business evolves and becomes increasingly indirect the data and security player is keen to work with more resellers

• September 10, 2019 10 Sep'19

  Time to skill up and deepen customer relationships

  The fourth quarter is a key time on the sales front but there are other activities that resellers should engage in to get themselves in a stronger position come the year end

• September 09, 2019 09 Sep'19

  Ivanti steps up channel investment

  Firm makes a raft of improvements designed to increase partner support and increase indirect revenues

• September 04, 2019 04 Sep'19

  CenturyLink expands channel programme across EMEA

  Firm is looking for resellers to sign up after it rolls out a major expansion in the area covered by its channel programme

• August 05, 2019 05 Aug'19

  CybSafe reaps the benefits of turning to the channel

  The security firm has provided an update a year after it made its decision to go in-direct

• July 18, 2019 18 Jul'19

  Nadella: Trust has to be earned every day

  Microsoft CEO uses Inspire keynote to cover the importance of building trusted relationships

• July 16, 2019 16 Jul'19

  Commvault doubles partner rewards with Advantage Programme

  Data management player increasing investment in supporting top partners with fresh channel programme

• July 12, 2019 12 Jul'19

  Microsoft climbs down over IUR changes

  Vendor performs a U-turn in the face of mounting partner opposition over plans to cut back software licenses for internal use

• July 12, 2019 12 Jul'19

  IUR row overshadowing Microsoft Inspire

  Vendor's honesty about the costs of providing partners with licenses dominating the Inspire build-up

• July 04, 2019 04 Jul'19

  Mimecast looking to harvest existing relationships

  Security player uses partner event to highlight the benefits of selling more products and services to existing customers

• July 03, 2019 03 Jul'19

  Aryaka looking at two-tier model

  SD-WAN specialist is keen to sign up distribution partners in the UK before the end of the year

• June 26, 2019 26 Jun'19

  Channel delivers solid growth for Lenovo

  Firm aiming to build on the momentum of its last fiscal year with the channel playing a key role in delivering the growth

• June 21, 2019 21 Jun'19

  Betty Blocks rolls out UK channel programme

  Dutch firm has set up a formal programme for partners just six months after entering the UK market

• June 18, 2019 18 Jun'19

  HPE rolls out Pro series to encourage closer ties with partners

  Vendor hoping that giving the channel access to the same training and tools it provides internal staff will increase collaboration

• June 14, 2019 14 Jun'19

  Advanced thanks channel for delivering growth

  Changing market conditions have played into the hands of software player Advanced and its partners

• June 13, 2019 13 Jun'19

  Splunk encouraging partners to look beyond security

  The vendor's recently appointed EMEA channel boss is keen to get partners selling its technology to more than just security customers

• June 13, 2019 13 Jun'19

  Veeam talks up importance of alliances

  The vendor has held a London partner event this week where the focus was partly on getting partners to appreciate the solutions the wider vendor ecosystem could help deliver

• June 13, 2019 13 Jun'19

  Modular channel approach working at Avaya

  The unified comms specialist has seen the channel engage with its blocks approach with many getting behind numerous specialisations

• June 07, 2019 07 Jun'19

  Edgescan aiming to drive channel growth with Ignite launch

  SaaS specialist has hired a channel executive and launched a programme to increase its indirect business

• May 28, 2019 28 May'19

  Barracuda opens up about channel overhaul

  The vendor has talked about a restructure of its channel and effects of simplifying partner programme

• May 17, 2019 17 May'19

  Alibaba Cloud continues to expand partner ecosystem

  The cloud player continues to sign up partners as it gets ready to bring the message to the UK

• May 15, 2019 15 May'19

  Print players step up channel support

  Epson and Kyocera have both revealed intentions to make life easier for partners

• May 09, 2019 09 May'19

  Open Systems charting a channel course

  SD-WAN specialist has decided that the time is right to become a channel first company and make a push into the UK market

• May 03, 2019 03 May'19

  VMware getting UK partners ready for Connect

  The vendor is rolling out a revised partner programme next year and efforts are already under way to make sure the channel is ready for that development

• May 02, 2019 02 May'19

  Twilio aiming to build channel momentum

  Comms specialist has been on a partner recruitment drive and is looking to keep its indirect business moving forward over the course of this year

• May 01, 2019 01 May'19

  Channel hitting the SME market for Dropbox

  Partners delivered growth for the content and collaboration specialist last year and the foundations are building built to support future efforts

• May 01, 2019 01 May'19

  WatchGuard adds specialisations to partner programme

  The security player has taken steps to try and help partners increase their skill levels with three specialisations

• May 01, 2019 01 May'19

  Michael Dell: Customers need trusted advisors more than ever

  Channel will be “super important” for cutting through complexity, says CEO of the hardware giant

• April 30, 2019 30 Apr'19

  Incoming GTDC CEO stresses positive prospects for distribution

  The incoming boss of the body that represents distributors has spoken of his belief that the best is yet to come from that tier of the channel

• April 30, 2019 30 Apr'19

  Dell gives partner programme a fresh look

  Dell Technologies re-brands programme, encourages cross-selling across portfolio

• April 10, 2019 10 Apr'19

  Vertiv cuts ribbon on fresh partner programme

  Power specialist has taken steps to increase incentives and support for channel partners across EMEA

• April 08, 2019 08 Apr'19

  Tripwire increases support for top tier partners

  Security player rolls out channel programme enhancements including a platinum level

• April 04, 2019 04 Apr'19

  Flashpoint registers significant channel growth

  The business risk specialist has seen the channel numbers rise significantly since it introduced a formal partner programme 18 months ago

• April 03, 2019 03 Apr'19

  Pure Storage rolls out distributor programme

  Storage player looks to formalise relationships with distribution partners across EMEA

• April 03, 2019 03 Apr'19

  VMware shares details of forthcoming partner programme changes

  The vendor has been rebuilding its channel partner programme and has indicated early next year will see the launch of a revised scheme

• March 28, 2019 28 Mar'19

  Aryaka channel boss taking a structured approach

  The recently appointed senior president of worldwide channels at SD-WAN player Aryaka is looking to develop a formal partner programme

• March 22, 2019 22 Mar'19

  Arcserve increasing top tier support

  Data protection specialist's EMEA channel boss is looking to renegerise the partner base and work more closely with those that have been in its corner

• March 21, 2019 21 Mar'19

  Veeam increasing partner collaboration

  Data management player is making this the year it listens more to channel partners

• March 18, 2019 18 Mar'19

  HP increases channel support for EaaS approach

  The vendor has taken steps to make life easier for those partners looking to get involved with Everything as a Service

• March 15, 2019 15 Mar'19

  Channel growth a priority for Juniper Networks

  The vendor's recently appointed EMEA channel head is looking to work more closely with its top tier of partners

• March 14, 2019 14 Mar'19

  HPE puts solution architects at heart of customer engagement

  HPE's Tech Pro programme will bolster technical training and support and equip solution architects for customers’ transformation projects

• March 11, 2019 11 Mar'19

  HPE steps up technical support for partners

  Vendor will introduce technical community programme to EMEA and the US after running a successful pilot

• March 08, 2019 08 Mar'19

  Nexsan listening to partners

  The firm has chosen to celebrate its 20th anniversary by rolling out a partner advisory council

• March 07, 2019 07 Mar'19

  Juniper Networks bets on managed partners for growth

  Juniper’s EMEA channel chief overhauls channel model to focus on top partners