News

Channel Partner Programmes

• January 17, 2025 17 Jan'25

  Citrix hands Arrow exclusive mid-market role in Europe

  Software player Citrix gives distributor the responsibility for growing and supporting channel partners focused on that customer base

• January 15, 2025 15 Jan'25

  Zyxel, Trellix and Picus improve partner programme offerings

  Vendors rewarding and supporting partners that get involved with key products and widen routes to market

• December 23, 2024 23 Dec'24

  2024 review: Main themes in the channel

  MicroScope takes a look back at some of the main themes that affected the channel over the past 12 months

• December 18, 2024 18 Dec'24

  MirrorWeb plans channel expansion

  Archiving specialist MirrorWeb is looking to increase the volume of business generated by partners in 2025

• December 17, 2024 17 Dec'24

  Channel moves: Who’s gone where?

  Changes and moves announced at Computacenter, Genesys, The Noledge Group, Forcepoint and CirrusHQ

• December 11, 2024 11 Dec'24

  Okta progressing with partner-first strategy

  Identity player shares progress update a couple of months after it went all-in with the channel

• December 06, 2024 06 Dec'24

  AvePoint growing an aware channel community

  The vendor’s UK channel lead shares an update on progress to increase communication with partners

• December 04, 2024 04 Dec'24

  Quocirca: Print industry must promote remanufactured goods programmes

  Printer world continuing to improve its green position through a range of internal and external moves, but there needs to be more promotion of remanufactured goods

• November 19, 2024 19 Nov'24

  Nasuni cuts ribbon on enhance partner programme

  Data player Nasuni adds to a list of vendors, including Mimecast, that has chosen to enhance or launch fresh offerings

• November 08, 2024 08 Nov'24

  Illumio listens to partner feedback and rolls out programme enhancements

  Security player Illumio has taken feedback from partners on board and has introduced a number of additions to its Enlighten offering

• November 04, 2024 04 Nov'24

  Arrow amplifies cloud opportunities

  Channel player Arrow cuts ribbon on a programme designed to get more partners able to sell and support cloud technologies

• October 30, 2024 30 Oct'24

  Cisco executive outlines rationale of partner programme changes

  EMEA president shares insights into why the vendor needs to update its approach and why delivering customer value is the route to success

• October 30, 2024 30 Oct'24

  Cisco signals fresh partner programme

  Vendor Cisco announces its 360 offering, with its channel given a 15-month transition period to get ready for the changes

• October 25, 2024 25 Oct'24

  Lenovo points partners in the direction of growth areas

  Roll-out of tailored journeys with 360 framework enhancements indicate where the vendor expects success to come from

• October 17, 2024 17 Oct'24

  Okta bolsters support to drive partner-first strategy

  Security player Okta is keen to increase the volume of business going via partners and has enhanced the enablement it provides

• October 09, 2024 09 Oct'24

  Barracuda steps up partner enablement

  Barracuda enhances support for its channel, with a focus on extending security support for technical specialists

• October 03, 2024 03 Oct'24

  Sophos steps up partner training as skill gaps continue

  Security player Sophos rolls out more education for the channel at a time when customer security skills continue to be in short supply

• October 02, 2024 02 Oct'24

  Azul benefits from indirect strategy

  Azul updates progress made as a result of expanding its channel base and its plans to increase support

• September 26, 2024 26 Sep'24

  HPE unifies channel team to improve experiences

  Vendor brings channel staff under one umbrella in response to partner feedback

• September 25, 2024 25 Sep'24

  Pure Storage arms UK channel with greater insights

  Vendor extends scheme that has been running in the US to cover EMEA and share more intelligence

• September 16, 2024 16 Sep'24

  EasyDMARC planning to invest in channel

  Security player will use some of its recently secured funding to build out the support it can provide to partners

• September 10, 2024 10 Sep'24

  NetSPI chasing down significant channel growth

  Vendor shares update on how its partner-first approach has been progressing through the year

• September 04, 2024 04 Sep'24

  Schneider Electric welcomes European channel chief

  Schneider Electric shuffles its executive pack and brings in an experienced channel leader to run its partner efforts in Europe

• August 22, 2024 22 Aug'24

  HPE enabling channel to tap into AI opportunity

  Vendor is providing support working to make sure its partners can deliver its AI technology offerings

• August 14, 2024 14 Aug'24

  TD Synnex adds more UK support to Cisco Security Club

  Distributor revises community offering to support partners keen to improve their capabilities

• August 08, 2024 08 Aug'24

  Jamf cuts ribbon on global partner programme

  Apple specialist formalises support for partners globally with scheme that will be available in 70 countries

• August 06, 2024 06 Aug'24

  Westcon-Comstor uses data to generate additional partner business

  Distributor Westcon-Comstor shares the progress made in its fiscal year with its data sharing programme that identifies opportunities

• August 05, 2024 05 Aug'24

  IBM welcomes back Gill as UK channel lead

  Big Blue brings back former long-time staffer Andrew Gill to run its channel operations in UK&I, with a brief including enabling more partner adoption of AI

• July 31, 2024 31 Jul'24

  Darktrace and Veracode enhancing partner programmes

  Security vendor responds to channel feedback and rolls out enhanced options to support collaboration and encourage skills development

• July 29, 2024 29 Jul'24

  SCC gains security recognition from Microsoft

  Channel player SCC receives approval from Microsoft for its ability to provide managed detection and response services

• July 16, 2024 16 Jul'24

  Schneider expands support on datacentre and infrastructure front

  Power specialist Schneider adds more certifications for partners as they look to develop areas of expertise

• June 20, 2024 20 Jun'24

  Pure harnesses AI to enhance partner processes

  Vendor unveils range of enhancements to provide its channel with greater insights and growth opportunities

• June 20, 2024 20 Jun'24

  Thales driving channel integration after Imperva addition

  The channel chief at Thales talks about the benefits of prioritising talking to the partner bases of both vendors with a single voice

• June 19, 2024 19 Jun'24

  HPE puts the focus on enabling channel to sell AI

  Vendor uses shindig in Las Vegas to roll out competency and talk of increased support for those keen to take advantage of the surge of interest in artificial intelligence

• June 18, 2024 18 Jun'24

  Riverbed cuts ribbon on ONE programme

  Vendor combines introduction of fresh partner scheme with the launch of its AI observability platform

• June 05, 2024 05 Jun'24

  ANS opens apprenticeship scheme to channel

  Firm adds its apprenticeship academy to the range of benefits available for its indirect partners to tap into

• May 31, 2024 31 May'24

  M247 enhances channel offering and looks to bolster London activity

  Cloud player rolls out updated partner programme and a promotion designed to get customers in the capital spending with the channel

• May 14, 2024 14 May'24

  Cradlepoint enhances MSP programme

  Networking player Cradlepoint improves managed service offering to encourage more partners to get behind 5G

• April 26, 2024 26 Apr'24

  AI not yet making a channel marketing impact

  Lack of guidelines, concerns over data, and a failure to deliver compelling results are hindering adoption of artificial intelligence tools

• April 25, 2024 25 Apr'24

  Consolidation and growth are key MSP market trends

  Market analysis from tech investment player reveals the factors underpinning continued growth on both sides of the Atlantic

• April 24, 2024 24 Apr'24

  TD Synnex launches group to focus on AI

  Distributor forms group to bring together businesses and individuals with different skills and resources to maximise benefits of artificial intelligence

• March 27, 2024 27 Mar'24

  Goldilock makes move to channel-first model

  Security player views partners as best way to grow business and brings on board expertise to support shift

• March 21, 2024 21 Mar'24

  Microsoft shares progress in getting the channel to embrace AI

  Vendor reveals the activity it has inspired in the channel since promoting artificial intelligence with partner programmes last summer

• March 20, 2024 20 Mar'24

  OVHcloud sounds the call for microservices partners

  Lack of customer skills has created a need for more services to be available around Docker and Kubernetes

• March 18, 2024 18 Mar'24

  Juniper enhances programme with increased MSP support

  Networking vendor is hoping a strategy of providing AI-capable products and a supportive programme will enable partners to deliver more growth

• March 15, 2024 15 Mar'24

  Coterie launches channel marketing academy

  Marketing specialist introduces courses designed to help improve and develop marketing skills across the channel

• March 14, 2024 14 Mar'24

  Channel struggling to unlock data insights

  High volumes of information from various sources are underlining attempts to grow revenues, according to findings from Westcon-Comstor

• March 05, 2024 05 Mar'24

  Focus on margin and technical enablement as Barracuda enhances programme

  Security vendor has updated its three-month-old programme in response to feedback and with a view to improving channel profitability

• February 29, 2024 29 Feb'24

  Konica Minolta Business Solutions marks year of partner growth

  Anniversary of supplier’s partner programme provides opportunity for update on progress with indirect business

• February 21, 2024 21 Feb'24

  Infinigate adds DX depth and Evolve IP continues partner recruitment

  Distributor rolls out fresh service offering while telecoms player reveals latest MSP to join ranks