Nuvias putting the emphasis on value

Distributor kicks off a campaign around adding value for resellers that will run for the next few months

Nuvias is kicking off a campaign until Christmas that is designed to increase the rewards on offer to existing and new partners that work with the distributor.

The #TrueValueAdd campaign is running in the UK and across other European countries with the aim of providing partners with a number of rewards, including training and consultancy.

The distie, which concentrates on security, networking and UC, is looking to make its expertise around solution building available to partners so they can build a more compelling pitch to take out to customers.

Nuvias has been investing in its own systems and has launched the campaign because it feels it is now in a position to help partners identify more ‘valuable opportunities’.

Lee Driscoll, Managing Director for UK&I at Nuvias, said that it wanted to underline to partners that it was able to add value and the campaign was open to any reseller that signed up to work with the distie.

“Nuvias prides itself on a unique distribution model, that places particular emphasis on delivering quality of service, tailored advice and expert consultancy. Over the next quarter, we want to reward existing channel partners and offer new ones especially valuable deals, to underscore our commitment to going the extra mile. We are doing this in close collaboration with vendor partners from our portfolio,” he said.

“We have a very proactive approach to identifying opportunities across our main Practices – Advanced Networking, Cybersecurity and Unified Communications. We work together across our areas our expertise to offer integrated solutions. That helps maximise sales opportunities. Our business consultancy and monitoring services also ensure we are on the front foot, to help partners offer tailored advice to end users, to select the best technology solutions for maximum business ROI,” he added.

If things go well then Driscoll indicated that it could be open to rerunning this type of campaign in the future.

“That’s a definite possibility. Our specialist services are the basis of our business model and we are always working with vendors to create advantageous offers for our partners. We will look at what offers elicit the most success and look to replicate in the future,” he said.

Speaking to MicroScope back in August, the distributor’s CEO Simon England said that the firm was keen to lean on its expertise and share it with resellers.

"We want to be a channel success driver, both for our reseller and vendor partners, we need to have people who understand the solutions and go-to-market requirements deeper and who can understand and relate to what it takes to successfully engage new opportunities, versus just trying to position a product," he said.

"Then services enablement is connected to skill enablement. From the start the original thinking was not to make this simply an added feature of our distribution setup; we want to make it the core of the proposition and make this a ‘new way’ – the meaning of the word Nuvias to help support partners success" he adds.

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