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Channel roundup: Who's gone where?

As September draws to a close, MicroScope checks in on this week's executive appointments in and around the channel

Scale Computing

Scale Computing announced that Johan Pellicaan has joined as managing director for EMEA. He will focus on expanding the company’s channel presence across the region.

Pellicaan has over 30 years’ experience in technology sales and product management, with more than ten in channel focused roles.

He comes to the company from Springpath where he was responsible for driving their hyperconverged EMEA regional strategy. Prior to Springpath, he was an executive at Seagate, Microsoft and ProClarity.

“Scale has an extremely interesting proposition for small and medium sized businesses,” said Pellicaan. “It’s ‘data centre in a box’ enables businesses to reap tremendous cost savings whilst delivering the simplicity and ease of use that hyperconvergence can. With such an exciting product offering in a rapidly growing market, I am looking forward to using my experience to build good professional values across EMEA and establish solid distribution channels”.


FireMon has announced the appointment of Satin Mirchandani as its new president & CEO.

Mirchandani said that he will focus on branching out into major regions beyond the UK, as well as building on the company’s commitment to channel partners.

“My first enterprise software experience was with a company that focused on the IT channel (VARs, distributors) – I learned the unique value of a trusted advisor who is a domain expert,” Mirchandani continued. “For many customers—and, in security specifically —the channel is simply irreplaceable.  FireMon is fortunate to have partnered with the best of the best.  As such, I intend to continue investing heavily in the education, enablement and growth of our channel partners.”

Tech Data

Tech Data has appointed Tom Baker as its first business development manager for Google in Education.

Baker will be working with partners to raise awareness and increase penetration of Chrome-based devices across the sector.

“I’ve done a lot of work with education partners already but in this new role I’ll be able to concentrate all my efforts on supporting resellers that have a specific focus and on schools and driving penetration of Chrome devices,” Baker said. “I feel that we can make a positive difference – for schools and for partners – by raising awareness of Chromebooks and demonstrating just how effective they are in educational settings."

Cloud Industry Forum

The Cloud Industry Forum (CIF) has announced the appointment of Frank Bennett as deputy chair. Bennett will work alongside CIF’s chairman, Richard Sykes.

He has been involved with a number of vendors known to the channel, including Microsoft, Google, IBM, Avaya, Verizon, Intel, Avnet and VMware.

 “The role that CIF plays in the industry is more important than ever,” Bennett commented. “Cloud adoption is rapidly accelerating and businesses are migrating more and more workloads and in some cases their entire IT estate and are achieving truly transformative changes as a result.”

“More substantive migrations imply more complexity and potentially associated risk, so the guidance and education that CIF can provide to support that change is critical. I’m therefore delighted to assume the role of CIF’s deputy chair and look forward to working closely with the rest of the team to build a strong community of industry partners and Professional CIF Membership to deliver on the promise of cloud computing."

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