SAS looks to crank up channel activity in 2015

Business intelligence player SAS is building on its decision to engage more with the channel setting out its plans for next year

Just eight months after kicking off its channel drive and setting out plans to grow its indirect business SAS is banging the drum again over the reasons why resellers should choose to work with the vendor.

Back in March the business intelligence specialist set out a three year channel strategy that would lean on its big data analytics expertise and work with partners to grow its share of the mid market space as it moved beyond its traditional loarge enterprise market.

In the months that followed the firm announced some large names had signed up to work with its channel team including Computacenter and SCC and it is talking up its plans for next year at a kick-ff event today in London.

Richard Bradbury, alliance director, SAS UK & Ireland, said that the increasing awareness from customers into the need for tools to navigate their growing data made it a good time for resellers to get involved with a BI vendor.

“The business intelligence and analytics marketplace is at a crossroads. More and more organisations are recognising the importance of treating data as a high value asset, yet for many the cost of processing and storing large data sets along with the shortage of analytical skills are major barriers to entry," he said.

He took a swipe at some of the competition arguing that the solutions on offer did not provide the sort of functionality that was now required from customers.

"Traditional business intelligence (BI) suppliers cannot deliver the visualisation, exploration and rapid insight that customers now want from their data. There are too many new entrants that are just providing pretty front ends. Customers want enterprise class analytics and BI as a single solution – through strategic partnerships with other organisations SAS can provide this. Delegates at the SAS Partner Kick-Off will see this differentiation clearly demonstrated and discussed," he added.

The vendor is expecting around 100 partners to attend the event and will set out just what the current landscape is in the data analytics world and where the opportunities will be for the channel in 2015.

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