ElasticHosts touts AWS, Google-beating features for channel

Cloud services firm enhances its channel white label offering with a number of new features including usage-based billing and automatic scaling

ElasticHosts has enhanced its cloud services offering with a number of technological tweaks to make it easier for white label cloud partners to construct a more compelling cloud pitch.

Its new Elastic Containers include the introduction of usage-based billing, offering 50% savings compared to traditional IaaS billing; auto-scaling, to handle peaks in usage automatically to improve SLAs; and self-managing infrastructure, which expands and contracts automatically allowing customers to click-and-forget.

ElasticHosts is pinning its hopes on the idea that by offering consumption- and capacity-based cloud pricing partners can finally begin to hit back at the likes of Amazon Web Services and Google, which are currently embroiled in a tit-for-tat price-cutting war, by offering more competitive pricing themselves.

Its white-label programme has been up and running for a couple of years now, and already offers partners the ability to provision their own fully controlled cloud service in a matter of hours, with a 30% share of recurring revenues.

The Elastic Containers are suitable for all Linux users, backed up by ElasticHosts’ SSD storage, and can be hosted from any of its global datacentre facilities.

“The new white-label program allows partners to be first to market with another pioneering technology. Elastic Containers are a breakthrough next-generation technology that the channel can now deliver to its customers, with the added flexibility and performance of running on SSD storage at all instance sizes,” said ElasticHosts CEO Richard Davies.

“This is the first and only cloud offering that can provide truly elastic, intelligent auto-scaling. From opening up entirely new sectors like disaster recovery, or targeting new sets of customers, the updated white-label program provides partners with a simple way to get one over on the competition.”

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