Big data, cloud and virtualisation driving enterprise revenues

Big data, cloud and virtualisation technologies are driving enterprise revenues through distribution and have managed to offset the decline in server sales

Big Data, cloud and virtualisation drove an increase in enterprise business through distribution in the last year indicating that the big trends in the market are driving revenues for the channel.

The latest update from Context Research, which charts sales that go through European distributors, concluded that there was a 3% increase in enterprise revenues for 2012 compared to 2011.

Cloud, big data and virtualisation increased their revenues by 14% and were responsible for two-fifths of enterprise business last year. But the overall business only managed a single digit increase because of the ongoing problems in the server market.

Context highlighted an on-going decline in the server industry as customers moved towards ODM servers for low-cost cloud computing and there has been a growth in the number of OEM producers offering public cloud services.

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