By Billy MacInnes
High-profile VoIP service Skype has filed for an initial public offering as it seeks to strengthen revenues in four different areas going forward, including increasing its adoption among business users.
The plan to broaden the number of business users on the platform follow a survey in the first quarter that found just under 40% of 40,000 users used the platform occasionally or often for business-related purposes.
We believe there is a significant opportunity to better serve the communications needs of the small and medium enterprise segment, as well as larger enterprise customers, by focusing on user needs in this market and developing additional products specifically tailored to business users," the company stated.
In addition, Skype will seek to grow its wider user base and increase adoption of its paid products (as well as introducing premium products such as group video calling), while developing new revenue models through advertising and licensing.
The company, which was bought out of eBay in November last year, has increased its registered users from 397m in June 2009 to 560m 12 months later.
According to its S-1 filing with the US Securities and Exchange Commission, the company paid out $343.8m in November to Joltid, the company controlled by Skype's founders (Niklas Zennstrom and Janus Friis) to pay for the P2P technology that it runs on.
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