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MFPs and inkjet driving UK printer sales

An analysis of how Q2 went across EMEA from Context has indicated that multi function printers are in strong demand

A few eyebrows were raised when HP revealed it had posted growth in its printer business for the second consecutive quarter for the first time in six years.

But perhaps the vendor was only signaling that there is strength in the market and the hardware is in demand across Western Europe.

The latest market analysis from Context indicated that Q2 was a positive time for printers across EMEA with a 4% increase in shipments year-on-year, compared to a 3% decline in the same period in 2016.

Strong demand in Western Europe drove the y-o-y improvement, with the region accounting for 70% of all printer shipments across EMEA. There was also a 10% increase in multifunction printers, which also helped turn around the negative position of last year.

The UK also did its bit with the country experiencing double digit increases in all categories, with inkjet MFPs proving to be very popular, helping contribute to a 13% improvement on Q2 last year.

“Sell-in of MFPs accounted for the growth of +3% in France, while there was a double-digit increase in sell-in across all categories in Germany and the UK – contrasting with the double-digit declines seen in the same quarter last year. In the UK, this was mostly because of increasing unit shipments of inkjet MFPs, whereas sell-in of laser hardware accounted for +12% year-on-year growth in Germany," said Zivile Brazdziunaite, imaging market analyst at Context.

There was not growth across all of Europe and Ireland, Austria, Denmark, Belgium, Netherlands, Italy and Switzerland among those registering declines in shipments.

Greece, with a 59% improvement, and Portugal with a 24% climb revealed that the tough times that had prevailed in Southern Europe last year have started to lift.

Those selling singe function printers are also facing tougher times with sales of that form factor shrinking in Q2 and laser coming under pressure from inkjet as a preferred printing technology.



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