Enterprise mobility management player SOTI has taken the wraps off a worldwide partner programme as it looks to formalise its channel structure in response to a strong swelling of its reseller ranks in the past six months.
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With mobile device management sitting in the BYOD sweet spot the vendor has seen increasing numbers of partners come on board and has decided to build a programme that delivers defined rewards and support.
Laura Evans, senior director, channel management at SOTI, said that the decision to launch the Altitude Partner programme came on the back of a few years of taking a more ad hoc approach to dealing with resellers.
"We had a very loose structured programme that didn't really have recognisable benefits," she added that it had hired additional channel account managers and built a number of services that were available via a portal.
"We have made a significant investment and we are seeing new partners and there has been a lot of movement [with resellers getting involved with the MDM space] in the last couple of years," she added.