Networking and UC channel starting to line up behind SD-WAN

The opportunity for SD-WAN is appealing to more than one type of partner according to the experiences of Talari Networks

SD-WAN might be at the early stages of becoming a channel play but already the vendors and early adopters have emerged in the distribution and reseller tiers.

The analysts and market watchers are all expecting the next few years will see software defined move out of the networking data centre and hit the end points and the WAN.

Earlier this month IDC reported a surge of interest in the technology and forecasted that it expected it to grow at an average pace of 92% per year to hit $2.1bn by 2021.

One of the vendors positioned for that growth is SD-WAN specialist Talari Networks. The firm has witnessed a growing number of resellers looking to get involved approaching directly or through the firm's distributors.

Atchison Frazer, worldwide head of marketing at Talari, said that it had started with networking resellers getting involved but that was now spreading into other areas.

"We are open to talking to people. There is the networking opportunity, and there have been some forward thinking resellers in that area. But what is happening now is the unified comms specialists are also seeing SD-WAN as a complementary revenue stream," he said.

He added that for those offering Office 365 and other cloud services the attraction of being able to secure levels of service for the customer meant dealers with those backgrounds were also starting to see the value of SD-WAN.

One of the partners that has started working with Talari has moved into the area to be in a position to react to the growing demand from customers.

“Teneo recently surveyed 400 CIOs through research specialist Sapio Research; 200 in the UK and 200 in the US. The findings highlighted that nearly one third plans to use SD-WAN, with eight out of ten interviewees saying they’ll deploy it in the next three years," said Marc Sollars, CTO at Teneo.

“Most of our customers are looking to SD-WAN to deal with key IT networking issues experienced over wide geographies: high maintenance and upgrade costs, lack of monitoring resources, lack of central support for local networking teams, and poor application performance. We’re finding that SD-WAN allows CIOs and networking teams to ‘think global and act local’, especially when working with limited budgets," he added.

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