Sergey Nivens - Fotolia

Salesforce gobbles up analytics outfit BeyondCore

Another day, another acquisition. This time, Salesforce bolsters its analytics capabilities with the purchase of pattern-recognition specialist BeyondCore

Salesforce is to acquire analytics specialist BeyondCore for an undisclosed sum.

This is at least the ninth company this year that the CRM heavyweight has gobbled up, three of them in the last month alone.

San Mateo, California-based BeyondCore was founded in 2004 and received a total of $9 million in Series A equity funding. The firm specialises in data analytics based on pattern recognition.

So far, the only word from Salesforce came in the form of a tweet from founder and CEO Marc Benioff.

"I am thrilled announce @Salesforce has acquired @beyondcoreinc to enhance the AI capabilities of Analytics Cloud," he said.

BeyondCore’s CEO Arijit Sengupta had more to say in a blog post.

“At Salesforce, BeyondCore will be uniquely positioned to further magnify our impact on the world of analytics as part of the Analytics Cloud, extending smart data discovery and advanced analytics capabilities across the entire Salesforce Customer Success Platform,” he wrote.

“Of course, we’ll continue to deliver our innovative technology to customers as part of Salesforce and deliver the same great service you’ve come to expect from us.”

Salesforce bought cloud-based word processing outfit Quip for $750m at the start of August. The acquisition suggests that the company has Microsoft firmly in its sights. A couple of months earlier, the San-Francisco-based company lost out to Microsoft in a bid to purchase professional social network LinkedIn.

BeyondCore touts its tight integration with Microsoft Office with its ‘BeyondCore Apps for Office’ solutions. It looks as though the firm will have a degree of autonomy post-completion, but it will be interesting to see what happens to this integration moving forward.

Read more on Finance and Credit