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Huawei has set out ambitious plans to grow its channel business and the revenues that come via partners on the back of a solid performance in 2015.
The Chinese firm is talking of doubling its channel numbers from the current couple of hundred or so partners as well as having similar ambitions for its customer numbers.
Speaking at the firm's UK channel event in London, Weiliang Shi, managing director, Huawei UK enterprise and business, said that it could double its partner base and there were still opportunities to grow in key vertical markets.
He highlighted education, government/health, ISP/MSP, finance and energy as markets where it had a strong product offering, decent user cases and could take more market share with partners.
"We can get quick wins with our partners. We have case studies in these verticals. We also ave server, storage, cloud computing and the network," he said.
"In the UK we could double our partners in the next year. We want to find our partners and grow our business together. We don't want to face the customer directly," he added.
To support that channel growth the firm announced a fresh incentive programme, along with more product promotions and sales tools, including a partner app, as part of its latest efforts.
Gordon Luo, chief executive, Huawei UK & Ireland, said that Britain was a key market for the company and it had made significant investments here, establishing three R&D centres in Bristol, Cambridge and Ipswich as well as working with universities to try and arm the next wave of graduate with the right ICT skills.
"Partners are a key element of Huawei's UK strategy, and have been for the past 15 years that Huawei has operated in the UK and Ireland. Today we have not only been able to celebrate this great relationship but we have announced exciting new plans to continue this relationship," he added.