Google takes wraps off Nexus 7 and targets Fire

Google launches its own tablet Nexus 7 made by Asus which will be priced at a level to compete head on with Amazon's Kindle Fire

Google has confirmed it is entering the tablet market using hardware from Asus, rather than making the devices itself.

As expected the first day of its developers conference in California included the announcement of Nexus 7, a tablet running its Jelly Bean version of Android.

The tablet is clearly aimed at taking a bite out of Amazon's share with the Kindle Fire with the price for the 8GB model expected to be around the £159 mark and the 16GB will retail for £199.

The 7 inch Nexus tablet features a quad-core CPU and a 12-core GPU but some eyebrows were raised that it is not being made by Google's Motorola hardware unit.

"It's super-thin, light and portable and yet we've managed to pack a lot into this device," said director of Android product management Hugo Barra at the keynote speech earlier this morning.

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