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Exertis has expanded its relationship with AV player Promethean building on an existing relationship in Ireland to roll out products to this side of the Irish channel.
The distributor will have access to the vendor's full range of products, which includes interactive whiteboards, and is one of the first moves made by the Exertis Medium division.
Exertis acquired Medium last November to extend its reach into the AV market and has now branded the division with both names.
The Irish relationship with Promethean was struck back in March with designs to help increase the footprint of the vendor in the education sector.
"We pride ourselves on offering unrivalled logistical services and flexible credit options for our customers. These services will help the channel partners take advantage of, and maximise the growth opportunities for the entire portfolio of Promethean ActivPanels," said Ian Neale, Exertis Medium.
Simon Port, Promethean's head of channel operations UK & Ireland, said that it made sense to work with the distributor over a wider territory to support resellers.
“The continued growth in the IFPD market, which the UK and Ireland are leading globally, means we need to ensure there is sufficient stocking capacity if our reseller partners are going to effectively meet demand. By bringing Exertis UK in as a second fulfillment source, we’re essentially giving partners greater flexibility and choice, but ultimately equipping them with the fundamentals to achieve sales success,” he said.
Medium was acquired by Exertis last November for an undisclosed fee to add more products to the portfolio and give resellers the chance to put together more solutions. The firm, which has been in business for just shy of two and a half decades, supplies a broad range of AV products, including projectors, interactive displays and digital signage from vendors including LG, NEC, Samsung and Panasonic.