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Informatica made it clear towards the end of last year that it wanted to engage with the channel and grow its revenues through partners.
The data management specialist outlined plans to reshape the balance of its business and change the channel worldwide revenues from the current 5% to 40% in the next five years.
To support that ambition the firm hired former IBM senior channel leader Rodney Foreman as its senior vice president partner ecosystem and gave him the chance to shape a programme for resellers.
That programme is now being launched in the channel with the firm hoping that it will attract more partners to sign up with the firm.
“The move to the cloud is one of the most fundamental business model shifts of the twenty-first century. For Informatica, that means further extending our go-to-market strategy and finding ways of getting closer to our customers, through a broader number of touch points,” said Foreman.
“Our channel programme is a crucial part of our vision for the future and will be central to our ability to grow the business and better meet the evolving needs of our customers,” he added.
The Informatica Partner Programme woks with both resellers and distribution and is accompanied by a number of programmes and incentives that should help the channel target the mid market.
The firm works with Avnet and Arrow and will be leaning on its distribution partners to help it increase reseller numbers. Some of the household names in the UK channel are already on board and expecting the programme will help support resellers further.
“The ability to offer our customers a comprehensive portfolio of data management and integration solutions is critical to growing our business, and Informatica is making it easy for us to do that,” said Adam Fraser, sales manager at Softcat.