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Facebook gets to grips with the channel

As Facebook launches its new enterprise collaboration platform, the social network invites partners to join its new Workplace Partner Programme

This week, Facebook launched a partner programme to sit alongside its new Workplace collaboration platform.

On Monday, the social giant launched its rebranded enterprise offering called Workplace. More than 1,000 organisations are already using the collaboration and communication tool, known as Facebook at Work during beta testing.

The company's new Workplace Partner Programme lists 13 service partners on its website, made up of PR firms and IT services companies, including CSC, Edelman and Deloitte.

“To help more companies get started with Workplace, we are announcing the Workplace Partner Program,” Facebook said in a blog post. “A group of technology and professional service organizations such as Deloitte who will work with us to bring Workplace to even more businesses across the globe. This means that companies will have more ways to access Workplace — by working with our teams directly or via our approved and trained partners.”

Facebook has been on the hunt for additinal revenue streams since going public and it hopes that Workplace will help it move beyond advertising income. But it faces stiff competition in the social enterprise space, from the likes of Slack, and Microsoft’s Yammer. The company is hoping that its massive user base (1.71bn active users per month) will give it some traction.

The social network is looking to add new partners with cloud expertise that can help customers with deployment and change management. Facebook is also looking for partners that can offer value added services on top of the Workplace offering. For example, cloud storage provider Box is working to integrate its services so that users can host and share files within Workplace. There are also a range of login and identity services available from the likes of Okta, OneLogin and Ping.

Those interested in joining the partner programme can find out more here.

Read more on Channel Business Management

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