Mathias Rosenthal - Fotolia
AV distributor Midwich is making millions of pounds worth of credit available to resellers that pitch SMART Technologies to customers as it looks to stir interest in the key education buying period.
The channel player has already made £4m of credit available to partners selling SMART products into education and enterprise customers, but will now hike that up to the £30m mark.
The distributor feels that there is a real market opportunity around interactive displays and resellers can have access to both the flat panel displays as well as the colloboration software.
“Our credit strategy for Midwich’s SMART Technologies partnership is just one example of how we are working to meet both vendor and partner requirements. Whilst we are helping to accelerate SMART Technologies’ channel strategy, we are also providing partners with ready-made credit facilities. For Midwich, the initiative will drive sales, open up many new customer relationships, and help us further strengthen our existing ones," said Louise Nevard, head of credit at Midwich.
The credit available is a sign of the muscle that Midwich, which debuted on the AIM market last month, can now bring to the table to support vendor partnerships.
Midwich signed a partnership with SMART at the start of this month as the interactive display vendor looked to get back to working more closely with the channel.
Speaking at the time, Jane Ashworth, UK managing director of SMART Technologies, said that the Midwich relationship was, "another significant step forward in the re-invigoration of our UK channel presence."
"With this new partnership, we will be poised to quickly gather pace and accelerate our new channel strategy. For example, we are very excited to share via Midwich our solutions designed specifically for education with our best-selling 4000 and 6000 series interactive flat panels with SMART’s award winning SMART Learning Suite education collaboration software," she added.