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ITS and Snow Software courting MSPs

ITS and Snow Software have separately launched channel initiatives that should appeal to those selling managed services

Managed service player IT Specialists (ITS) has revealed plans to reach out to more hardware resellers and software vendors as it looks to grow the business.

The firm is owned by software player Reynolds and Reynolds and provides hardware cover IT support and business continuity and disaster recovery services to those unable to offer them to customers,

ITS has set its sights on mid-market MSPs that could use a national IT field service, business continuity and DR packages or a 24/7 service helpdesk.

The last option is one that might appeal to those that have grown a managed services business but are struggling to provide the sort of availability that customers now expect.

Industry veteran Philip Jones has been handed the responsibility for building up the relationships with MSPs in a role as channel relations manager.

“As part of the global technology firm Reynolds and Reynolds Company, we have a solid pedigree with blue-chip clients, many of which have been with us for over 10 years. Today, we believe that there is a growing number of resellers that would benefit from this expertise by working with a single partner that provides BC, hardware and IT support, with field engineers that are available nationally,” he said.

“In terms of targets, ITS plans to balance quality and quantity by attaining double-digit active partners by the end of 2016,” he added.

ITS is not alone in looking to increase its support for MSPs and software asset management player Snow Software has also cut the ribbon on a fresh partner programme that includes more help for those selling via the cloud.

The firm is already witnessing an increasing number of partners provide SAM services and has redesigned its partner programme, particularly the platinum level, to reflect the changing market dynamics.

“Demand for software asset management, in particular cloud-based, is not limited to a region or market, it’s a global opportunity for both Snow and our partners. We recognise that enabling that growth for our partners around the world and offering a consistent experience is crucial in meeting demand and securing the future success of Snow’s partners,” said Jan Gottlander, group vice president, Snow Software.

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