There can be little doubt that the channel is moving more towards a services driven model with the cloud one of the main forms of application delivery and the race to gain a stronghold in that changing landscape is one that Insight EMEA is looking to perform strongly in.
One of the recent feathers in the Insight cap was the decision by Microsoft to name the firm its cloud partner of the year at its worldwide reseller conference and the channel player is looking to become synonymous with the hosted services market.
The channel player has created a service business unit and appointed Cisco veteran Rolf Adam as vice president of services as it looks to put some structure and leadership behind its strategy.
Adam comes into Insight on the back of five years at Cisco in EMEA roles and a CV that also includes more than a decade delivering business consultancy at A.T.Kearney and Booz Allen Hamilton.
As part of its service business unit the firm has also kicked off a partner service alliance programme that will involve Insight building relationships with a range of specialists, both country specific and pan-European, to enable it to cover the demands of the market, with hosting and data centre player Colt one of the examples of the sort of player it will team up with.
“Many decision makers today, particularly those in the corporate client segment, are seeking partners who can provide strategic advice on future IT investments as well as delivering and managing this. This is why we’re establishing a new Services business unit, having attracted a senior leader with sound expertise in services and establishing strategic alliances with vendors and partners across EMEA,” said Wolfgang Ebermann, EMEA president at Insight.
An increasing number of resellers are starting to ramp up their activity in cloud and managed services with very few now viewing sticking with a traditional approach as a long-term viable option.