Dixons enjoys strong Christmas

Dixons has reported a growth in Christmas sales just weeks after it delivered strong half year numbers

Dixons enjoyed a strong Christmas with the retailer following up recent strong half year results with a trading statement covering its key seasonal period showing a 2% climb in sales.

The increase in year-on-year in sales in Northern Europe was also acompanied by a 5% increase in market share for the retailer across the UK and Ireland with the post Christmas sales helping boost its position.

"This has been a lively Christmas with plenty of ups and downs and I am pleased to report that we have turned in a good performance. We have consolidated last year's strong gains and I am confident that we have gained further market share," said Dixons Group chief executive Sebastian James.

Just before Christmas Dixons delivered some of its strongest first half numbers for quite a while with the UK in particular showing growth for the retailer with operating profits increasing to £31.4m year-on-year.

Dixons has also benfitted from seeing some of its competition struggle or exit the market with the firm completing its first Christmas trading period since Comet closed up shop.

It was also a good festive period for Game, which has bounced back since being rescued from administration last year with a 90% increase in store sales and a strong Christmas thanks to the arrival of the PlayStation 4 and Xbox One.

The retailer also saw its web traffic increase by more than 200% and as well as the arrival of new consoles there was a boost from the success of Grand Theft Auto V and the latest Fifa 14 from EA.



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