British unified comms specialist
has brought some well known channel names on board to spearhead its growth.
Tom Kelly joins as chairman and Toby Gold is leaving his post as director of Northern Europe for Dell Software to take up the role of CEO.
Both men have worked together before at Logicalis and Gold's cv also includes time at Cisco.
The plan is to use the investment from YFM Equity Partners to grow the sales organisation, bringing on more staff, and the service delivery side of the operation.
The firm is channel focused and Gold said that it would be looking to work with more partners in the UK leaning on its heritage and access to data centres here.
He said that there was a huge opportunity for cloud based UC services but not many in the channel delivered a complete package for customers.
sipsynergy has developed its own UC platform that partners can offer to customers and views its ability to carry out its own R&D as an advantage.
The firm has worked with Cisco to create a white labelled UCaaS ‘Business in a Box’ solutions, which can be sold by the partner as under their own branding.
"Our target market is SME resellers that want to offer the same level of capability as a BT and a Vodafone," he said.
He added that because it had developed the UC platform it was always looking to add new functionality and keep providing channel partners with more reasons to talk to customers.
"We are always going to be innovative in terms of what we offer with the platform, either an extra service or an enhancement," he added.
Kelly had a decade long stint as the UK managing director of Logicalis and said that he rated sipsynergy's chances of taking a chunk of the SME market.
“We’ve created a cloud hosted solution that provides a range of great communications technologies at an aggressive price point, which we’re taking to market through a growing partner base of IT and telecoms resellers and managed service provider," he said.