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TSG, Databarracks and Genesys hit acquisition trail
Trio of channel players take steps to add more expertise and depth to their service offerings
The past working week has seen another flurry of consolidations across the channel, as firms make moves on the M&A front, and deals are struck by TSG, Databarracks and Genesys.
The hunt for technology skills, customers and more geographic coverage has driven decisions made in the past few days across the industry.
TSG has acquired Creative Computing Solutions, a Microsoft Dynamics 365 Business Central partner, and will start cross-selling to its customer base.
The Maidenhead-based firm has around 100 customers, and has developed a solid reputation in the media and entertainment worlds.
As a result of the deal, its CEO, Justin Farmiloe, will join the TSG management team as chief technology officer (CTO), with existing customer contracts remaining unchanged.
“For us, Creative Computing Solutions was a natural fit, offering an established Business Central customer base, the technical expertise our partners expect, and complementary capabilities that will further enhance our offering,” said Rory McKeand, CEO of TSG.
“The most important thing for us is that Creative Computing Solutions’ customers keep what already works,” he added. “They will continue to have access to the people, support contacts and specialist Business Central expertise they know, while gaining the additional depth TSG can provide across managed IT, cloud, cyber security, business applications, data and AI.”
Continued support
Farmiloe said that TSG would be able to deliver continued support to its customer base and staff. “This acquisition gives us the scale and wider expertise to do more for customers, while protecting the relationships and support they already trust,” he said.
Meanwhile, Databarracks has acquired the assets of Acumen Business Services as it continues to bolster its capabilities around continuity services.
The move comes on the back of the recent move by Databarracks to pick up PlanB Consulting, and signals the firm is serious about using M&A to extend its reach.
Chris Butler, resilience director at Databarracks, said it was adding an operation that had an established customer base, built over two decades, that included financial services, manufacturing and healthcare verticals.
“Acumen has delivered business continuity and resilience services to some of the largest organisations in the UK and around the world,” he said. “We share a common vision of embedding resilience and making BC practical and simple, while adding real value for our customers. We will be adding further value to Acumen’s customers through our Recovery Confidence assurance concepts and Business Resilience Managed Service approach.”
Andy Osborne, founder of Acumen Business Services, responded that it was able to contribute its expertise around risk and businesses continuity. “This is the right next step for Acumen and our clients, combining our business continuity expertise with Databarracks’ strength in business and technology resilience and recovery solutions,” he said.
Pinkfish acquisition
Last week, Genesys acquired Pinkfish to bolster its Cloud AI platform with more workflow orchestration capabilities.
“Agentic AI is moving customer experience from assisted engagement to governed execution,” said Glenn Nethercutt, executive vice-president and CTO of Genesys. “With Pinkfish, we’re advancing agentic orchestration by connecting customer intent to enterprise data, business workflows and governed actions through Genesys Cloud AI, so organisations can resolve more complex customer needs with greater autonomy, control and speed.”
Pinkfish has significant expertise in the customer experience arena, with CRM, ERP, order management and business, and will add depth to the Genesys Cloud Agentic Virtual Agent.
Charanya Kannan, CEO and co-founder of Pinkfish, said it had been focused on tapping into the potential of AI, ensuring it was able to do so securely.
“Every great customer experience combines meaningful conversations with meaningful action that spans CRM, ERP, billing and the rest of the enterprise,” she said. “By bringing together the AI orchestration leadership of Genesys with the AI-powered workflow automation capabilities of Pinkfish, we will help organisations move toward AI that securely takes action, completes customer work across the enterprise and delivers exceptional customer experiences.”
