D-Link hands Routledge UK sales, marketing manager role

Former European business development boss takes charge of UK and Ireland sales and marketing efforts

D-Link has kicked off the New Year by appointing Paul Routledge as its new sales and marketing manager for the UK and Ireland.

Routledge joined Wembley-based D-Link in 2010 following a stint as storage sales manager at CCI Distribution, and has spent the past three years in charge of the vendor’s European business development strategy, helping spearhead its ongoing advance into markets such as IP surveillance and storage.

Reporting to UK, Ireland and Southern European marketing director Luigi Salmoiraghi, Routledge will be tasked with using his extensive vendor and channel experience to whip D-Link’s UK sales and marketing teams into shape to support its 2014 growth agenda.

“UKI is one of D-Link’s biggest potential growth markets in Europe and I’m looking forward to the challenge of expanding our footprint here further,” he said.

“Paul has been key to driving D-Link growth in the IP surveillance and storage markets across Europe. Now he can capitalise on his experience and lead the UKI team to achieve organic and sustainable growth in the traditional channel, while developing new business opportunities and partnerships,” added Salmoiraghi.

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