ISVs are starting to knock on the doors of managed services specialists as they come under pressure from their own customer base to deliver their software through the cloud.
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With more customers making a move to the cloud over the next year, with MicroScope research indicating that two-thirds of the SME market will be usin g some hosted services by the end of 2013, the ISV community appears to be reacting to those changes in the market by turning to those in the channel with established skills.
Tim Barber, managing director at Torix Managed Services, had noted recent changes in the market with one of the main consequences of increased customer awareness of the cloud was to make the ISV community start to engage with channel players that were developing cloud portfolio.
"In the last few months there have been a number of ISVs with software and client infrastructure skills that have been asking if we can deliver it as a cloud infrastructure," he said.
Barber said that it had signed up to be able to white label the MyOfficeInTheCloud services from ThinkGrid and this provided an ideal opportunity for ISVs to add their value to a suite of infrastructure and collaboration tools.
He added that strengthening the services it could offer made sense as there was a lot of competition in the market, caused by the noise of everyone trying to prove they had a cloud offering.