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Avaya updates partners on Chapter 11 progress

Vendor uses partner council event in Southern France to provide details to partners of its turnaround plans

Avaya has used its latest partner conference in France to update its channel on its progress and thank them for continued support through some tough times.

The firm is looking to exit Chapter 11 by the end of the year and used its partner community council event in Nice to provide a report on its efforts.

“Avaya is grateful to our partners for their continued dedication over the past 25 years. As we prepare to emerge from chapter 11 proceedings this event also marks the start of a new journey for Avaya focused on growth and winning, in which our partners play an even bigger role in our go-to-market strategy," said Fadi Moubarak, vp channels at Avaya International.

"The foundation we are building with our partners will allow us to accelerate our openess, drive greater simplicity and enable innovation within our partner community," he added.

Avaya filed for Chapter 11 back in January in the US and bas spent much of the time since trying to make sure it has not been a disruptive time for partners.

Part of the plans to turnaround the business are based on the channel and the Nice event provided more opportunities to outline that process.

“There are three pillars central to Avaya’s emergence from Chapter 11. We are re-energising our employees and also ensuring that customers remain core to everything we do. But the glue that holds the first two together is the partners," said Steve Joyner, sales engineering leader Europe at Avaya.

The view from the partner community, expressed by Arnold Berends, chairman, partner community council EMEA, and a sales consultant at Dimension Data, said that the turnout had been up with more resellers attending to hear updates from the vendor.

"Every partner has come here with their own strengths, and Avaya is working together with us all to bring out those strengths so that we can win more business and maximise relationships," he said.

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