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Those channel executives in solutions providers that get excited at hearing the MDF acronym need to ensure they are working with Huawei.
The vendor has announced a fresh partner programme which it is spending $250m on this year, with $70m of that being earmarked for co-marketing.
The main thrust of the changes to the partner programme involves integrating all parts of the 'solution provider' channel into a single scheme that covers system integrators, consulting partners as well as ISVs and independent hardware vendors.
The Huawei Solution Partner Programme comes with the commitment from the vendor that its money will be spent providing technical, marketing and sales resources to support channel activity.
Up to this point the solution providers that the firm worked with operated under the enterprise, carrier or product and solutions business groups.
"The Huawei Solution Partner Program provides a simpler path for partners to succeed and grow," said Albert Liu, president of partners and alliances at Huawei.
As well as giving partners clear rules of engagement and access to resources and rewards the vendor has made the certification process simpler.
It is also launching a Marketplace where solutions developed by partners can be flagged up to customers and other channel members.
The programme goes live next month but the channel is already being given the information from the vendor needed to make the transition to the new scheme a smooth one.
The announcement about the channel changes have come at the same time the vendor is holding its Connect 2017 event, which this year is focusing heavily on digital transformation.
"Companies are investing in digital transformation. Huawei and our partners are uniquely positioned to assist them to navigate this process," said Liu.
Earlier this summer Huawei held a partner event in London where it urged partners to develop their services options to gain further growth in the market.