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Cloud Distribution has signed CrowdStrike to strengthen its security portfolio adding the vendor's cloud-based end point protection software to its roster.
With breaches and the threats of fines common place and rising more customers are looking to cover off devices and firms like CrowdStrike are positioning themselves as one of the places the channel can turn to.
The firm has been operating in the UK for while but decided that now was the moment to develop its channel structure and reach out to more partners.
Mike East, vice president, EMEA, CrowdStrike, said that it wanted to work with more channel partners, particularly managed security service providers (MSSPs).
He said that it was an anti virus replacement and it was a pitch that stirred up a lot of interest on the door step for partners because it not only offered AV but also endpoint detection and response and managed hunting.
"We want to grow the AV replacement market and it will be high volume and we have to go to distribution," he added that it had gone through a tender process looking at three candidates before settling on Cloud Distribution.
Adam Davison, director of Cloud Distribution, said that the product managed to deliver several capabilities at once and it had been looking for a cloud-based endpoint protection vendor to join its ranks.
"This is easy to deploy, cloud managed and is trusted. There is a massive opportunity to replace the AV market," he said.
He added that CrowdStrike had made a significant investment in Europe putting around 30 people on the ground and it had also offered decent levels of channel support.
Cloud Distribution has employed a dedicated CrowdStrike sales specialist, Simon Totterdell, to give the channel some support and the distie also has some pre-built campaigns already available via its Altitude Marketing Program.