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Toshiba keeps the focus on corporate PC market

Just a couple of months after giving the channel a hardware recycling scheme to spur customer sales Toshiba has now launched its latest enterprise 2-in-1 laptop

Toshiba continues to put more muscle behind its ambition to grow the enterprise PC business across Europe this year with the release of a fresh laptop.

The Portégé X20W-D is a thin and light 2-in-1 that is aimed squarely at the business user and comes with security and connectivity features built-in, which should appeal to those users that are wrestling with mobility.

The launch of the laptop comes against a background of a concerted push by Toshiba to take a greater slice of the business market with its partners.

The vendor has made no secret of its belief that the PC market is far from dead and the business market still contains pockets of investment that the channel could unlock.

Toshiba has been consistently trying to support its PC efforts since it stepped up a push on the corporate market last summer and towards the end of last year announced it was rolling out a recycling scheme across Europe.

At the time it revealed its plans to go after the opportunities that it believed existed in the business PC market Toshiba always made it clear that it believed there was a chance to gain sales at the top end of the enterprise market. That seems to be the strategy with the latest release.

When Toshiba confirmed that it was exiting the consumer PC market early last year the strategy to focus on the business market was built around two brands - Tecra and Portégé.

“We developed the Portégé X20W-D as part of our drive to create the best possible laptop experience for professionals, from employees in small to mid-size organisations, to large corporate environments - regardless of their location,” said Maki Yamashita, senior vice president, PC & Solutions EMEA, Toshiba Europe.

“We believe our latest addition to the Portégé family provides the perfect combination of mobility and reliability, whilst offering an advanced level of security and peace of mind for today’s workforces," he added.

Read more on Business Laptops

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