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Channel roundup: Who's gone where?

It has been a busy week in the channel, with executives coming and going. Moves this week at Sage, FireEye and Exertis


Sage has announced that Jacqueline de Rojas has been appointed executive vice president of Northern Europe.

In the newly extended role, de Rojas will lead the tech company's UK & Ireland business. She will be responsible for driving Sage’s transformation towards a subscription-based model. 

With over 25 years experience, de Rojas joins from Citrix, where she led the Northern European business as general manager. 

“Jacqueline has blazed a trail in our industry, as a tech expert and as an inspiring female leader,” said Stephen Kelly, CEO, Sage. “We are so thrilled to be bringing her vision, leadership and passion for tech and enterprise to Sage. She will re-energise our business across this crucial region and continue to push us forward as a Champion of Small & Medium Businesses in Northern Europe.”

de Rojas commented: “I have spent my career committed to the technology industry, especially in the UK, and I am passionate about harnessing its potential to create a digital nation of significance. I’m inspired by Sage’s commitment to this cause and by the transformation journey this global tech powerhouse is undertaking.”


FireEye has appointed Adam Bangle as vice president of Northern Europe. 

Bangle brings more than two decades of experience in the technology industry. He joins FireEye from Splunk where he was VP of EMEA. Prior to that, he was at RSA, where he held a number of senior positions including VP of worldwide sales.

“FireEye is clearly committed to protecting against advanced cyber attacks on a global scale, and I’m very excited to be given the chance to draw on all my experience around developing sales opportunities, operations and delivery,” said Bangle. “Following a number of exciting acquisitions, including iSIGHT Partners and Mandiant, FireEye’s Global Threat Management Platform is set to take the industry by storm as the world’s most comprehensive security proposition. I can’t wait to start forming new customer partnerships, as FireEye continues to expand throughout Europe and the rest of the world.” 

Magnetic North

Cloud-based contact centre solutions provider Magnetic North has appointed Enda Kenneally as VP of sales and business development.

Kenneally has held senior roles at both Avaya and Mitel, where she was managing director. senior leadership, she was responsible for the company’s global BT partnership, Avaya’s second biggest global revenue stream. 

“This is a really exciting time for Magnetic North,” said David Cottingham, SVP. “The market opportunity for our cloud-based platform is huge and the timing couldn't be better to welcome Enda to the team. She is a seasoned player and well-respected individual with a track record of success. I have no doubt she will help to drive further success for the business.”


Exertis announced two senior appointments to its office automation (OA) and document scan teams.  Alistair Coyne will take responsibility for the overall OA and document scan strategy whilst Theresa Downes will manage the Samsung strand of the OA business.  Both were previously at Midwich.

“The specialist OA team has grown rapidly since we entered the market three years ago,” said Jamie Brothwell, Exertis’ general manager for the print biz. “The appointment of Alistair and Theresa is the latest investment in a team that is constantly looking to provide resellers with additional products and services that enable them to increase their ability to service their customers’ across OA and all print solutions.” 


Cognitive search and analytics specialist Sinequa announced the appointment of Stéphane Kirchacker VP of sales for the EMEA region.

Kirchacker will have responsibility for driving sales and expanding channel opportunities to accelerate regional growth.

“Stéphane’s previous success in leading sales teams of high growth, industry-leading software companies will be exceptionally valuable as we evolve our global business,” said Fabrice de Salaberry, COO, Sinequa. “He is an accomplished international sales and management expert with demonstrated success in developing the sales discipline, measurement and motivation that makes for high performing teams. We are pleased to add him to the Sinequa executive management team as we work to execute our short and long term goals for rapid growth and expansion.”


Software-defined storage specialist Syneto announced the appointments of Vadim Comanescu as CEO and Rick Dudson as VP of sales EMEA. Both appointments are effective immediately.

“I am thrilled to take on this challenge as the company enters a pivotal stage,” said said Vadim Comanescu, CEO at Syneto. “We have been preparing for this geographical expansion for some time and we are now in a strong position to roll out our solutions across new markets in Europe.” 

Dudson will be based in London and will take overall responsibility for Syneto’s channel sales organisation in the DACH region, Eastern Europe, France, the Nordics, Iberia and the UK. He will be tasked with expanding the company’s existing channel sales strategy, and developing new routes to market in countries where Syneto does not have an established presence.

“Syneto is a company that I have had my eye on for a while. It develops fantastic products and the team knows the storage industry inside out. I am delighted to join just as the company looks to expand into new territories,” said Dudson.

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