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Rubrik steps up commitment to Europe

Hybrid backup specialist Rubrik is looking for channel growth across EMEA

Converged data management specialist Rubrik is increasing the support its gives the European market as it looks for growth in the UK and across the continent.

The firm, which helps users automate backup in a hybrid environment, has been slowly growing its channel and customer base outside of the US but is now increasing the ambitions in EMEA with the appointment of former Palo Alto Networks executive Karl Driesen, as head of EMEA sales.

Driesen has a brief to grow the business but comes into an operation which has already made significant inroads setting up distribution relationships with Commtech in the UK and Ireland and BigTec across Europe and has around 30 resellers already on board.

“The combination of strong demand for Rubrik’s converged backup and recovery solution, and our solid EMEA distribution, reseller and support networks will enable us to make a significant impact in the marketplace," he said.

Bill Cordero, head of worldwide channel sales at Rubrik, said that it did not want to sign up lots of partners but there were still areas where some additional resellers could add some value.

"We are not fully subscribed and there are some areas where we have got a lot of growth, so we are looking to recruit. There is still plenty of opportunity out there for our partners," he said.

He added that it had already struck up some important relationships in the UK channel, including CDW and Softcat, and was well positioned to push the business to the next stage.

Bipul Sindha, co-founder and CEO of Rubrik, said that the appointment and increased focus on Europe was the start of a long term commitment to the region.

"This is the beginning stages of building a very large presence in Europe. The beginning of a long term relationship with the market," he said.

"For us to scale the business very fast we need to get help from the channel. The large presence offered by the channel has been seen in the success of other businesses," he added.

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Rubrik Cloud Data Management offers replication between clouds

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