Acronis extends market reach with BackupAgent buy

Acronis has shown its determination to extend its reach with the acquisition of a cloud backup specialist

Data protection specialist Acronis has delivered on its pledge to use acquisition as a way of expanding the market for its AnyData Engine after snapping up BackupAgent.

Earlier this year the firm made it clear that it was keen to drive growth by strategic acquisitions and has taken less than five months to back that statement up with actions.

The Acronis AnyData engine delivers data protection for specific workloads. It provides backup, disaster recovery and secure access, and is designed to ensure security for files, applications and systems across virtual, physical, cloud and mobile environments.

The purchase of the cloud backup player for an undisclosed sum will aid Acronis in its attempts to get managed service providers, telcos and hosting firms to add data protection to their portfolio.

The plan is to use BackupAgent's technology with AnyData Engine to tap into the growing number of SME customers that choose to backup data via the cloud.

Serguei Beloussov, CEO and co-founder of Acronis, said that it would lean on BackupAgent's existing channel, which serves thousands of customers, to get the combined benefits of the tie-up out to the market.

"This acquisition will bring only good to our service providers, as they become part of a worldwide ecosystem of thousands of channel partners. We are extremely proud of the complete BackupAgent team," stated Roland Sars and Robbert van Geldrop, founders of BackupAgent.

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