Violin looks for channel growth with relaunched programme

Violin Memory is about to take the wraps off a partner programme designed to deliver more consistency globally for resellers

Flash specialist Violin Memory is readying a revised channel programme for launch at the start of next month as it looks to put more consistency into its dealings with partners.

The vendor has been busy recruiting some executives with channel experience in recent months as it looks to put the finishing touches to its plans to grow its partner base.

Earlier this month former EMC staffer Christian Putz was appointed EMEA channel chief at Violin and in the UK Ashminder Ubhi was handed the responsibility for dealing with resellers here.

From 1 July the storage player will also take the wraps off a partner programme that is supported by a portal, provide deal registration and provide a partner price list.

Eric Herzog, CMO, senior vice president of business development at Violin Memory, said that its previous efforts with the channel had been "weak" and been run on a regional basis and lacked consistency.

He said that it was looking to work with five or six specialists in the UK to ensure that it is not over distributed and was looking to work closely with those partners that were selected.

He added that the flash market was at a tipping point with more customers understanding the economic benefits and the firm was adding a ROI calculator for resellers to use from around mid-August.

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