Arrow seeks resellers following SoftLayer deal

Arrow Electronics is looking to deliver more reseller relationships for Softlayer after it sealed a deal to work with the vendor

Arrow Electronics is expanding its cloud services portfolio with the addition of SoftLayer technologies to its product range as it looks to expand the options it can provide in the datacentre space.

SoftLayer, an IBM owned company, provides high-performance infrastructure cloud service, including bare metal and virtual servers in one platform.

Sean Kerins, president global enterprise computing at Arrow, said the decision to add SoftLayer technologies was part of a wider strategy to complement its existing data centre products and it now planned to embark on a reseller recruitment drive across both EMEA and the US.

“We look forward to recruiting and enabling solution providers to sell SoftLayer cloud infrastructure offerings by coupling our… services support with our IBM hardware and software… expertise.," he said.

SoftLayer will be sold as part of ArrowSphere, a cloud aggregation platform launched in EMEA in 2012 and subsequently in the US. The modular platform provides automated provisioning and consolidated billing for cloud services. It currently has about 500 customers.

Tom Blair, senior vice president of global sales, SoftLayer said: “Arrow brings… on- and off-premise expertise to provide enhanced support to SoftLayer’s partner community… its long-standing support for IBM and its partner community made it an ideal fit for supporting IBM solution providers.”

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