Microsoft UK channel head praises reseller cloud attitude

Microsoft's UK channel head has shared her thoughts with partners after three months in the role

Microsoft's UK channel head has praised customers for a positive attitude towards the cloud claiming that in her three months in the post she has been encouraged by the migration by partners towards offering hosted services.

Linda Rendleman, director partner business and development, UK small, mid-market, solutions & partners at Microsoft, has posted a blog post writing to partners sharing her experiences of her first quarter at the helm.

"What has really stood out so far is the promising outlook on cloud migration. I’m sure I don’t need to tell you that the potential for cloud is huge, as we see an increasing number of customers migrating every day, and many businesses beginning to be born in the cloud," she wrote.

She accepted that making the move was not without its challenges for most partners and there had been requests from resellers for more support from the vendor in assisting cloud migration.

"We do understand that this is not without its challenges, and we are working hard as a company to make this transition as smooth as possible for our partners. One of the key requests that we are hearing from partners is for more training. This will ensure that they feel completely knowledgeable about, not only the technology that they are selling to customers, but also the sales potential that cloud solutions offer," she added.

Rendleman said that the vendor had updated its Partner Network programme to help make it easier for partners to offer solutions with a high degree of flexibility.

"The technology landscape is one that is in rapid and constant change, and it is necessary that we work closely with you, our partners, so that you feel prepared to, not only tackle the challenges that this produces, but also thrive. With these latest updates, we aim to provide a fully flexible solution to our partners, so that you are able to tailor our offerings to suit your customers’ needs, be that cloud, on-premise or a hybrid of the two," she added.

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